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| Commerce électronique > Etude de marché sectorielle |
| Next-generation Retailing: the importance of service-orientation (Market Focus) |
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€ 1 516,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Mars 2007 |
Taille du document : |
14 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Next-generation Retailing: the importance of service-orientation (Market Focus) |
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Introduction
As the growth in eRetailing continues, retailers are increasingly looking to develop a multi-channel approach to shopping. Customer expectations are high, however, as retailers refine their offerings to offer a seamless and fully-integrated experience. Service-oriented architecture (SOA) will need to be deployed to provide this level of service and remain competitive.
Scope
This brief provides global outlook on the current state of the retail market across the different channels Attention is given to the drivers behind the growth of multi-channel retailing, drawing on case studies The competitive landscape of retail in the wake of multi-channel retailing is explored Research comes from online surveys and interviews with vendors and retailers
Highlights
The growth of eRetailing is driving rising sales in non-store channels. It also accounts for an increasing proportion of overall retail spend. The rise in broadband is one of the key drivers spurring on eRetail growth. Multi-channel retailing has arisen in response to the demands for internet shopping channels; however, retailers must meet customer expectations of the multi-channel offering. Cross-channel retail opportunities are another important driver, with traffic between channels making multi-channel shoppers key customers. As retailers embrace multi-channel opportunities, the retail landscape is changing. New channels are being used to diversify product offerings, and the latest channel technology is also helping retailers differentiate themselves from competitors. Small retailers are also given a helping hand by the growth of eRetail.
Reasons to Purchase
Understand the current retail climate across multiple channels and multiple geographies Gain insight into what is driving the multi-channel retail phenomenon Discover how multi-channel retailing is altering the competitive landscape in retail
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Introduction
As the growth in eRetailing continues, retailers are increasingly looking to develop a multi-channel approach to shopping. Customer expectations are high, however, as retailers refine their offerings to offer a seamless and fully-integrated experience. Service-oriented architecture (SOA) will need to be deployed to provide this level of service and remain competitive.
Scope
This brief provides global outlook on the current state of the retail market across the different channels Attention is given to the drivers behind the growth of multi-channel retailing, drawing on case studies The competitive landscape of retail in the wake of multi-channel retailing is explored Research comes from online surveys and interviews with vendors and retailers
Highlights
The growth of eRetailing is driving rising sales in non-store channels. It also accounts for an increasing proportion of overall retail spend. The rise in broadband is one of the key drivers spurring on eRetail growth. Multi-channel retailing has arisen in response to the demands for internet shopping channels; however, retailers must meet customer expectations of the multi-channel offering. Cross-channel retail opportunities are another important driver, with traffic between channels making multi-channel shoppers key customers. As retailers embrace multi-channel opportunities, the retail landscape is changing. New channels are being used to diversify product offerings, and the latest channel technology is also helping retailers differentiate themselves from competitors. Small retailers are also given a helping hand by the growth of eRetail.
Reasons to Purchase
Understand the current retail climate across multiple channels and multiple geographies Gain insight into what is driving the multi-channel retail phenomenon Discover how multi-channel retailing is altering the competitive landscape in retail
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