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About this report
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts

Contents

The Market in Brief
Buoyant economy
Small home shopping market worth €2.4 billion in 2005
Mail order nudges ahead of direct selling
Direct selling better established
Club operators
E-commerce growth slows
German players significant
Mintel forecasts modest growth for home shopping market
Broader Market Environment

Number of Internet users rising rapidly…
Figure 1: Leading European economies, growth in number of Internet users, 2000-07
Figure 2: Spain: Internet penetration, 2000-05
Population ages
Figure 3: Spain: Population trends, 2001-05
Figure 4: Spain: Population, by age group, 2006
Steady economic growth
Figure 5: Spain: Gross domestic product, 1995-2005
Inflation breaches EU guidelines
Figure 6: Spain: Consumer prices, 1998-2005
Consumer spending buoyed by strong housing market
Figure 7: Spain: Consumer expenditure, 1995-2005
The Market in Context

The home shopping market size
Figure 8: Spain: Estimated home shopping market by major sub-sector, 2005
Figure 9: UK: Home shopping market by sub-sector share, 2005
Mail order
Figure 10: Spain: Mail order sales, 2001-05
E-commerce
Figure 11: Spain: E-commerce data, 1998-2005
Figure 12: Spain: Goods bought online, 2005
Direct selling
Figure 13: Spain: Direct selling sales, 2001-05
Consumer boom
Figure 14: Spain: Consumer spending growth, 1996-2005
Key product markets of home shopping retailers have performed well
Figure 15: Spain: Consumer spending on key home shopping markets, 2001-05
Market Size and Forecast

Economic outlook
Non-store retailers prospects
Non-store retailer forecasts
Figure 16: Spain: Non-store specialists retail sales, 2002-12
Figure 17: Spain: Mail order and other non-store sector as % all retail sales, 2002-12
Historic performance – non-store retailers lose market share
European Consumer Context

Mail order – Key consumer research findings
Figure 18: Mail order use in GB, France, Germany, and Spain, 2006
Agency mail order
Figure 19: Are you acurrently an agent?, GB, France, Germany & Spain, 2006
Home shopping technology
Figure 20: Internet usage in GB, Germany, France and Spain, 2006
Figure 21: Agreement with statements relating to new technology and shopping, GB, Germany, France and Spain, 2006
Retail Competitor Analysis

Leading retailers
Figure 22: Spain: Leading home shopping companies, 2005/06
Market shares
Figure 23: Spain: Non-store retailers’ estimated market shares, 2005
Major Company Profiles

Bertelsmann DirectGroup
Figure 24: Bertelsmann DirectGroup: Sales as share of non-store retailers’ sales in Germany and Europe, 2001-05
Strategic evaluation
Background
Financial performance
Figure 25: Bertelsmann DirectGroup: Group financial performance, 2001-05
Figure 26: Bertelsmann Group: Share of revenues by region, 2005
Figure 27: Bertelsmann Group: Share of revenues by category, 2005
Figure 28: Bertelsmann Group: Share of revenues by business division, 2004 and 2005
Figure 29: Bertelsmann DirectGroup: Share of revenues by category, 2005
Figure 30: Bertelsmann DirectGroup: Share of revenues by region, 2005
Retail offering
Market positioning
Brands
Figure 31: Bertelsmann: DirectGroup clubs and businesses, 2005
Operational issues and product development
KarstadtQuelle Mail Order
Figure 32: KarstadtQuelle Mail Order: German sales as share of non-store retailers’ sales in Germany, 2001-05
Strategic evaluation
Background
Karstadt + Quelle = KarstadtQuelle AG
Financial performance
Figure 33: KarstadtQuelle Mail order: Sales by region, 2001-06
Rising importance of foreign businesses
Figure 34: KarstadtQuelle Mail Order: Sales by region, 2005 and projected
Figure 35: KarstadtQuelle Mail Order: Group financial performance, 2001-05
First Choice not Neckermann?
Figure 36: KarstadtQuelle Mail Order: Neckermann, sales performance, 2001-05
Store portfolio
Figure 37: KarstadtQuelle Mail Order: Stores, as at end 2006
Retail offering
Market positioning
Figure 38: KarstadtQuelle Mail Order: Speciality catalogues, 2006
Co-operation with PPR’s Redcats
Brands
Figure 39: KarstadtQuelle Mail Order: Own brands, 2006
Product offer
e-commerce & home shopping
Figure 40: KarstadtQuelle Mail Order: E-commerce as % of all sales, 2005 and projected
Otto Group

Strategic evaluation
Background
Financial performance
Figure 41: Otto Group: Sales by division, 2005/06
Figure 42: Otto Group: Sales by region, 2005/06
Figure 43: Otto Group: Group financial performance, 2001/02-2005/06
Figure 44: Otto UK: Share of all non-store retailers’ sales, 2002-06
Retail offering
Market positioning
Brands
Product offer
Figure 45: Otto: Multi-channel retail operations, 2006
Operational issues
E-commerce & home shopping
Redcats
Figure 46: Redcats: Sales as share of non-store retailers’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 47: Redcats: Group financial performance, 2002-06
Figure 48: Redcats: Sales by division, 2006
Figure 49: Redcats: Specialist catalogues, 2007
Retail offering
Brands
Product offer
Figure 50: Redcats: Sales by major product category, 2005
e-commerce & home shopping
Figure 51: Redcats: Websites by market, 2007
M-commerce development
Amway

Strategic evaluation
Background
Financial performance
Figure 52: Alticor: Financial performance, 2000/01-2004/05
Figure 53: Alticor: Estimated sales by region, 2004/05
Figure 54: Amway UK: Financial performance, 2001-05
Store portfolio
Figure 55: Amway: European operations, dates of entry
Retail offering
Market positioning
Product offer/brands
Figure 56: Alticor: Exclusive brands, 2006
Operational issues
Advertising & marketing
e-commerce
Figure 57: Amway: European websites, 2006
Avon
Figure 58: Avon: Sales as share of non-store retailers’ sales in Europe, 2001-05
Strategic evaluation
Background
Financial performance
Figure 59: Avon: Group financial performance, 2001-05
The European division
Around the world
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising & marketing
e-commerce & home shopping
Tupperware

Strategic evaluation
Background
Financial performance
Figure 60: Tupperware Group: Financial performance, 2001-05
Figure 61: Tupperware Group: Sales by geographic region, 2001 and 2005
Figure 62: Tupperware Group: European sales & profit as share of group sales & profit, 2001-05
Figure 63: Tupperware: Sales in Germany, 2001-05
Figure 64: Tupperware: UK & Republic of Ireland, financial performance, 2001-05
Store portfolio
Figure 65: Tupperware: Websites, 2006/07
Retail offering
Market positioning
Brands/product offer
Figure 66: Tupperware Group: Product category mix
Figure 67: Tupperware Group: Brands, 2006
Operational issues
Advertising & marketing
Vorwerk

Strategic evaluation
Background
Figure 68: Vorwerk: Group divisions, 2006/07
Figure 69: Vorwerk: Geographical presence through Vorwerk companies, 2006/07
Financial performance
Figure 70: Vorwerk: Financial performance, 2001-05
Figure 71: Vorwerk: Group sales by geographic region, 2001-05
Figure 72: Vorwerk: Europe’s share of group sales, 2001-05
Figure 73: Vorwerk: Direct sales by operation, 2001-05
Figure 74: Vorwerk: Share of direct sales by operation, 2001 and 2005
Distribution channels
Figure 75: Vorwerk: Sales advisers, 2001-05
Online activity
Retail offering
Market positioning
Figure 76: Vorwerk: Brands, 2006/07
Operational issues
Advertising & marketing
Amazon.com Inc

Strategic evaluation
Background
Financial performance
Figure 77: Amazon.com Inc: Group financial performance, 2002-06
Figure 78: Amazon.com: Segment reporting, 2005 and 2006
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising & marketing
eBay Inc

Strategic evaluation
Background
Financial performance
Figure 79: eBay Inc: Group financial performance, 2002-06
Figure 80: eBay.com: Financial performance, 2002-06
Other revenue streams
Figure 81: eBay.com: Revenue stream segmental breakdown, 2006
International division continues to outperform the US
Figure 82: eBay.com: Net revenue by geography, 2001-05
Figure 83: eBay: Growth in net revenues by region, 2001-05
Europe driving sales
Figure 84: eBay: Share of net revenue by region, 2001-05
eBay and retail sales
How eBay auction platform operates
Feedback
Product offer
Mini Company Profiles

Discoplay

Background
Financial performance
Retail offering
Product offer
El Club Internacional del Libro

Background
Financial performance
Retail offering
Product offer
Editorial Planeta

Background
Financial performance
Retail offering
Product offer
La Tienda en Casa (El Corte Inglés)

Background
Financial performance
Retail offering
Market positioning
Brands
Product offer