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Vente Par Correspondance > Etude de marché sectorielle
 Home Shopping - Europe
€ 4 350,00
Editeur :
Mintel International
Langue :
Anglais
Date de publication :
Avril 2007
Taille du document :
725
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Home Shopping - Europe

About this report
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts


 

Home shopping – A definition and methods of selling

European Insights
Market in Brief – Europe
€81 billion market
E-tail dominates
Brits the keenest home shoppers
CEECs love direct selling
Switch to digital drives TV shops
A mixed bunch online
Blurring borders for catalogues
Non-store growth to continue
Multichannel is key
What makes an E-market?
A fragmented sector
European Summary
The European home shopping sector
The European home shopping market – Size and forecast
Market size by country
Sales per capita
Market forecast
Non-store retailers’ sales on the up…
…but declining as share of total retail
Mail order
Direct selling
Television shopping
E-commerce
E-commerce to the rescue
The pros…
…and the cons
The multi-channel approach
The East/West divide
E-commerce: Three different types
Broadband access by households
E-commerce sales per capita
Broadband = e-commerce, roughly
E-commerce’ share of home shopping
Scope for growth
Retail Competitor Analysis
Leading retailers
Market shares
Sales growth

European Consumer Context
Mail order – Key consumer research findings
Agency mail order
Home shopping technology

Austria
Belgium
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
The Netherlands
Norway
Poland
Portugal
Spain
Sweden
Switzerland
UK

Company Profiles
Bertelsmann DirectGroup
Bruno Bader
Groupe Camif
Damartex
H&M Rowells
Littlewoods Shop Direct
GUS Home Shopping
KarstadtQuelle Mail Order
Karstadt + Quelle = KarstadtQuelle AG
Next Directory
Otto Group
Redcats
Amway
Avon
Tupperware
Vorwerk
Amazon.com Inc
eBay Inc
QVC
Mini Company Profiles
Ackermann/Charles Veillon
Ann Summers Ltd
Anttila
CDON (MTG Home Shopping)
Conrad
Cotton Traders
Direct Wines Ltd
Discoplay
Editorial Planeta
El Club Internacional del Libro
Farepak
Findel
Hobby Hall
Internet Mall
JP Boden & Co
Klingel
Komplett
La Tienda en Casa (El Corte Inglés)
Lands’ End Direct Merchants UK
N Brown Group Plc
NetonNet
Park Group plc
Postalmarket
Ritter
Spar Kjøp
Telemarketing


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