Pet Travel and Convenience Trends, an all-new Packaged Facts report, surveys innovative pet convenience and travel products of all kinds, examining both the products themselves and what’s driving their popularity, providing case histories illustrating key trends in product development and marketing. It also charts travel trends among U.S. pet owners, using exclusively cross-tabulated Simmons Market Research Bureau consumer survey data. The report covers home assistance products, such as self-cleaning litter boxes, automatic feeders, easy-entry ramps, automatic pet doors, and other non-food products and package types with special ergonomic and/or innovative convenience features (e.g., grooming brushes designed for easy hair removal, dog collars with built-in leads, stand-on-the-cap shampoo bottles); and on-the-go products, including portable kennels, vehicle and airplane safety devices, backpacks, strollers, portable feeding systems, waste disposal systems, quick-cleansing products like wipes, and calming supplements.
Packaged Facts’ Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products and services. No other market research publisher offers the breadth and depth of coverage in this lucrative, fast-growing industry. Other titles include Pet Food in the U.S.: Riding the Premium Wave, Pet Insurance in North America, Pet Care Services in the U.S., Pet Supplements and Nutraceuticals, Market Trends: Natural, Organic and Eco-Friendly Pet Products, and Brand Building in the Pet Market.

Report Methodology
The information in this report was obtained from both primary and secondary research. Primary research entailed attendance at industry trade shows; informal interviews with members of the trade; and an on-site examination of the retail milieu, including mass-market outlets, pet specialty shops, and veterinary clinics. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications; and other reports by Packaged Facts, which has been reporting on pet-related markets for nearly two decades.

Our market size estimates are based on Information Resources, Inc. (IRI) data for tracked mass-market retailers (supermarkets, drugstores, and mass merchandisers other than Wal-Mart), independent pet store sales-tracking surveys, reported revenues of marketers and retailers, and figures appearing in the trade press. Information on new product introductions is derived from reports in the trade press and online, as well as detailed data from Productscan Online, a service of Datamonitor, Ltd. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) spring 2006 consumer survey, which is based on approximately 30,000 respondents

What You’ll Get in this Report
Pet Travel and Convenience Trends unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that this report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Chapter 1: Introduction

Scope of Report
Treatment of Pet Clean-Up and Training Products
Report Methodology
The Pet Market Environment
The Convenience Card
Table 1-1a: U.S. Pet Industry Sales by Segment, 2003-2009 (in billions of dollars)
Table 1-1b: U.S. Pet Industry: Average Annual Growth by Segment, 2003-2009 (percent)
Pet Owners Placing a Premium on Time-Saving Convenience
Figure 1-1: Convenience as a Factor Influencing Purchasing of Pet Care Products in Mass vs. Pet Specialty Retailers: 2005 vs. 2006 (percent)
Marketers on Board Convenience Wagon
Table 1-2: Number of New Convenience Pet Product Lines, 2002-2006
Table 1-3: Number of New Convenience Pet Product SKUs, 2002-2006
Table 1-4: Pet Food and Non-Food Pet Supplies: Convenience Product Selling Points by Package Tags, 2002-2006
The Convenience = Luxury Pitch
Figure 1-2: Number of Upscale Pet Convenience Products, 2002-2006
Pet Humanization Drives Product Upscaling
Pets Being Taken Out of the Home, on Trips More Often
Pet Market Sales Shifting to High-Income Demographics
Figure 1-3a: Share of U.S Non-Food Pet Supplies Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
Figure 1-3b: Share of U.S Pet Food Expenditures by Income Bracket: 1994, 1999, and 2004 (percent)
Couples Without Kids Also Growing in Importance
Figure 1-4: Households Without Children as Pet Owners: By Number of Adults, 2004 vs. 2006 (percent)
Figure 1-5: Dual Income/No Kid and Empty Nest Households as Pet Owners: 2004 vs. 2006 (percent)
The Aging Pet Population
The Aging Human Population
Table 1-5: Household Penetration Indices by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
Table 1-6: Household Penetration Rates by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
Table 1-7: Total Households by Age Bracket for Selected Pet-Owning Classifications, 2006 (U.S. households)
The Internet Factor
Table 1-8: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
Table 1-9: Use/Influence of Internet: All U.S. Adults vs. Dog and Cat Owners, 2006 (percent)
Table 1-10: Pet Supply Purchasing Indices by Retail Channel Among Those Agreeing with Statement, The Internet Has Changed the Way I Get Product Information: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
Table 1-11: Pet Supply Purchasing Rates by Retail Channel: By Type of Pet, 2006 (U.S. dog- or cat-owning households)
Table 1-12: Pet Supply Purchasing Indices by Retail Channel: Dog vs. Cat Owners, 2006 (U.S. dog- or cat-owning households)
Big-Box Retailer Consolidation
Growth of Non-Traditional Retail Outlets
Chapter 2: Pet Travel & On-the-Go Products


Market Overview
All Systems Go
Table 2-1: Arrangements to Be Made When Pet Owner Is Traveling (percent)
Table 2-2: Pets and Travel: 2002, 2003, and 2004 (percent)
The New Product Surge
Table 2-3: Dog Care Travel and On-The-Go Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
Table 2-4: Cat Care Travel and On-The-Go Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
More Companies Tapping into Pet Travel Products
Growing Support from Hospitality Industry
Pet Product Marketers Courting Hospitality Trade
Airlines Also Weighing In
Pet Travel Services Abound, Especially on the Web
Pet Product Retailers Big On Pet Travel Products
Figure 2-1: Pet Travel Needs: Percentage of Pet Specialty Retailers Planning to Add or Increase Product Lines, 2004-2006 (percent)
Non-Traditional Retailers Also Coming on Strong
The Internet Connection
New Federal and State Evacuation Initiatives Are Pet Inclusive
Pet Boarding, Sitting, and Daycare Services Offer Alternative to Taking Pets With
Figure 2-2: U.S. Pet Boarding Services Revenues, 2001, 2005, and 2010 (in millions of dollars)


Pet Owners and Travel
Pet Owners Above Average as Domestic Travelers
Table 2-5: Annual Domestic Travel by Number of Trips: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
Table 2-6: Annual Domestic Travel by Number of Trips Among Dog and Cat Owners, 2006 (indices)
Men More Likely Than Women to Travel with Pets
Frequent Travelers Skew Toward Pet Specialty Stores, Internet for Pet Supply Purchases
Table 2-7: Pet Supply Purchasing Rates by Retail Channel: By Level of Domestic Travel, 2006 (U.S. dog- or cat-owning households)
Table 2-8: Pet Supply Purchasing Indices by Channel: By Level of Domestic Travel, 2006 (U.S. dog- or cat-owning households)
Table 2-9: Pet Supply Purchasing Indices by Retail Channel Among Those Taking Three or More Domestic Trips a Year: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
Pet Owners Big on Trucks, RVs for Domestic Travel
Table 2-10: Methods of Travel for Domestic Trips: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
Table 2-11: Methods of Travel for Domestic Trips Among Dog and Cat Owners, 2006 (indices)
Pet Owners Above Average as Distance Drivers
Table 2-12: Weekly Personal Travel in Miles by Car, Truck, or Van: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
Table 2-13: Weekly Personal Travel in Miles by Car, Truck, or Van Among Dog and Cat Owners, 2006 (indices)
Dog-Owning Drivers Skew to Internet for Pet Supplies Purchasing
Table 2-14: Pet Supply Purchasing Indices by Retail Channel Among Those Taking Domestic Trips by Car at Least Once a Year: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
Table 2-15: Pet Supply Purchasing Indices by Retail Channel Among Those Logging 300 or More Miles Weekly in Personal Travel by Car, Truck, or Van: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
Pets Owners Turn to Campgrounds for Lodging
Table 2-16: Types of Lodging for Domestic Trips: U.S. Adults Overall vs. Dog and Cat Owners, 2006 (percent)
Table 2-17: Types of Lodging for Domestic Trips Among Dog and Cat Owners, 2006 (indices)
Table 2-18: Pet Supply Purchasing Indices by Retail Channel Among Those Taking Staying at Campgrounds During Domestic Trips: Dog vs. Cat Owners, 2006 (U.S. dog and cat owners)
Most Dog Owners Exercise with Pets, Hartz Study Finds
TripAdvisor Survey Highlights Travel Trends and Attitudes Among Pet Owners


Pet Travel & On-the-Go Products
On-the-Go Trend Crosses Many Categories
Leashes, Harnesses, Halters, and Collars
Training Harnesses and Headcollars
Multifunctional Collars/Leashes
Hands-Free (Sports) Leashes
Multiple-Dog Leashes and Couplers
Lighted and Reflective Collars and Leashes
Stretchable Leashes
Other Ergonomic Leashes
High-Style/Fashion Leashes
I.D. Tags Becoming More Sophisticated
Pet Carriers, Bags, and Strollers
Figure 2-3: Carrier Expenses for All Dogs and Cats Owned: 2000, 2002, and 2004 (dollars)
Soft-Sided Carriers and Bags
Pet Strollers and Wheeled Products
Traditional Hard-Sided Portable Kennels Add Safety, Convenience Features
Crates/Kennels Also Going Portable
Automobile Safety and Utility Devices
Table 2-19: Methods Used to Secure Dog in Car (percent)
Products with Built-In Seat-Belt Attachments
Car Seats
Seat Protectors and Separators
Pet Ramps
Multifunctional/Space-Saving Auto Products
Portable Watering and Feeding Devices
Portable Waste Management and Clean-up Products
Sports/Recreational Apparel
Travel Supplements and Other HBC Items
Looking Ahead
Home/Travel Product Cross-Over
Multifunctional Products
Fashion/Luxury Positioning
Acquiring Innovators
Positioning on Senior Pets
High-Tech Products
Travel Legislation
Ramped-Up New Product Activity/Innovation
Table 2-20: Selected New Travel and On-The-Go Pet Products
Chapter 3: Pet Home Assistance Products


Products Designed to Make Pet Care Easier
Table 3-1: Dog Care Home Assistance Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
Table 3-2: Cat Care Home Assistance Products: Purchased in Past 12 Months/Plan to Purchase in Next 12 Months (percent)
“Quick” Is No. 1 Marketing Claim
Table 3-3: Non-Food Pet Supplies: Convenience Product Selling Points by Package Tags, 2002-2006
Grooming Products
Manual Grooming Tools
Shampoo
Between-Bath Products: Waterless Baths and Wipes
Electric Clippers and Dryers
Marketer Snapshot: Hartz Mountain
Pet HBC, Oral Care Products Also Riding Convenience Wave
Household Clean-Up Products Tout Ease of Use, Effectiveness
Pet Odor- and Behavior-Control Devices
Kit Appeal
Litter Accessories and Packaging
Disposability a Key Angle
Self-Cleaning Litter Boxes
Pet Watering Devices
Pet Feeding Devices
Pet Doors and Steps
Marketer Snapshot: Doskocil/Petmate
Self-Warming and -Cooling Mats and Beds
Timer and Touch-Activated Toys
Electronic Training Products
Looking Ahead
Improving on Existing Products
More High-Tech Players
More Convenient Cat Litter
More Multifunctional Products