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| Produits Ménagers > Etude de marché sectorielle |
| Household products in Italy to 2010 |
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€ 396,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Mai 2007 |
Taille du document : |
203 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Household products in Italy to 2010 |
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Introduction
This databook is a detailed information resource covering all the key data points on Household products in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.
Scope
Contains information on:Air fresheners,Bleach,Dishwashing products,Furniture polish,Insecticides,Scouringproducts,Textile washing products,Toiletcare. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by category, as well as distribution channel data. Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for Household products in Italy increased between 2000-2005, growing at an average annual rate of 2.4%. The leading company in the market in 2005 was Henkel KGaA. The second-largest player was Procter & Gamble with Unilever in third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Household products markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.
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TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 19
CHAPTER 1 INTRODUCTION 22
What is this report about? 22
How to use this report 22
Definitions 22
CHAPTER 2 ITALY HOUSEHOLD PRODUCTS 28
2.1 Value 28
2.2 Volume 36
2.3 Market Share 40
2.4 Distribution 45
2.5 Expenditure & consumption per head 46
CHAPTER 3 ITALY AIR FRESHENERS 52
3.1 Value 52
3.2 Volume 57
3.3 Market Share 60
3.4 Distribution 62
3.5 Expenditure & consumption per head 63
CHAPTER 4 ITALY BLEACH 66
4.1 Value 66
4.2 Volume 71
4.3 Market Share 74
4.4 Distribution 76
4.5 Expenditure & consumption per head 77
CHAPTER 5 ITALY DISHWASHING PRODUCTS 80
5.1 Value 80
5.2 Volume 86
5.3 Market Share 89
5.4 Distribution 92
5.5 Expenditure & consumption per head 93
CHAPTER 6 ITALY FURNITURE POLISH 96
6.1 Value 96
6.2 Volume 101
6.3 Market Share 104
6.4 Distribution 106
6.5 Expenditure & consumption per head 107
CHAPTER 7 ITALY GENERAL PURPOSE CLEANERS 110
7.1 Value 110
7.2 Volume 118
7.3 Market Share 122
7.4 Distribution 124
7.5 Expenditure & consumption per head 125
CHAPTER 8 ITALY INSECTICIDES 131
8.1 Value 131
8.2 Volume 136
8.3 Market Share 139
8.4 Distribution 141
8.5 Expenditure & consumption per head 142
CHAPTER 9 ITALY SCOURING PRODUCTS 145
9.1 Value 145
9.2 Volume 150
9.3 Market Share 153
9.4 Distribution 155
9.5 Expenditure & consumption per head 156
CHAPTER 10 ITALY TEXTILE WASHING PRODUCTS 159
10.1 Value 159
10.2 Volume 164
10.3 Market Share 167
10.4 Distribution 170
10.5 Expenditure & consumption per head 171
CHAPTER 11 ITALY TOILET CARE 174
11.1 Value 174
11.2 Volume 179
11.3 Market Share 182
11.4 Distribution 184
11.5 Expenditure & consumption per head 185
CHAPTER 12 ITALY SOCIOECONOMIC PROFILE 188
12.1 Country Overview 188
12.2 Key Facts 189
12.3 Political Overview 190
12.4 Italy Economic Overview 191
CHAPTER 13 ITALY MACROECONOMIC PROFILE 192
13.1 Macroeconomic Indicators 192
CHAPTER 14 RESEARCH METHODOLOGY 198
14.1 Methodology overview 198
14.2 Secondary research 199
14.3 Market modelling 200
14.4 Primary research 201
14.5 Data finalisation 202
14.6 Ongoing research 202
CHAPTER 15 APPENDIX 203
15.1 Future readings 203
15.2 How to contact experts in your industry 203
LIST OF TABLES
Table 1: Household Products category definitions 23
Table 2: Household products distribution channels 26
Table 3: Italy Household Products value, 2000-2005 (EUR m, nominal prices) 28
Table 4: Italy Household Products value forecast, 2005-2010 (EUR m, nominal prices) 29
Table 5: Italy Household Products value, 2000-2005 (EUR m, 2005 prices) 31
Table 6: Italy Household Products value forecast, 2005-2010 (EUR m, 2005 prices) 32
Table 7: Italy Household Products value, 2000-2005 (US$ m nominal prices) 33
Table 8: Italy Household Products value forecast, 2005-2010 (US$ m nominal prices) 34
Table 9: Italy Household Products volume, 2000-2005 (Kg/Liters/Units m) 36
Table 10: Italy Household Products volume forecast, 2005-2010 (Kg/Liters/Units m) 37
Table 11: Italy Household Products brand share, by value, 2004-2005 (%) 40
Table 12: Italy Household Products value, by brand, 2004-2005 (EUR m nominal prices) 42
Table 13: Italy Household Products company share, by value, 2004-2005 (%) 44
Table 14: Italy Household Products value, by company, 2004-2005 (EUR m nominal prices) 44
Table 15: Italy Household Products distribution channels, by value, 2004-2005 (%) 45
Table 16: Italy Household Products value, by distribution channel, 2004-2005 (EUR m nominal prices) 45
Table 17: Italy Household Products expenditure per head, 2000-2005 (EUR, nominal prices) 46
Table 18: Italy Household Products forecast expenditure per head, 2005-2010 (EUR, nominal prices) 47
Table 19: Italy Household Products expenditure per head, 2000-2005 (US$ nominal prices) 48
Table 20: Italy Household Products forecast expenditure per head, 2005-2010 (US$ nominal prices) 49
Table 21: Italy Household Products consumption per head, 2000-2005 (Kg/Liters/Units) 50
Table 22: Italy Household Products forecast consumption per head, 2005-2010 (Kg/Liters/Units) 51
Table 23: Italy Air fresheners value, 2000-2005 (EUR m, nominal prices) 52
Table 24: Italy Air fresheners value forecast, 2005-2010 (EUR m, nominal prices) 52
Table 25: Italy Air fresheners value, 2000-2005 (EUR m, 2005 prices) 54
Table 26: Italy Air fresheners value forecast, 2005-2010 (EUR m, 2005 prices) 54
Table 27: Italy Air fresheners value, 2000-2005 (US$ m nominal prices) 55
Table 28: Italy Air fresheners value forecast, 2005-2010 (US$ m nominal prices) 55
Table 29: Italy Air fresheners volume, 2000-2005 (Units m) 57
Table 30: Italy Air fresheners volume forecast, 2005-2010 (Units m) 57
Table 31: Italy Air fresheners brand share, by value, 2004-2005 (%) 60
Table 32: Italy Air fresheners value, by brand, 2004-2005 (EUR m nominal prices) 60
Table 33: Italy Air fresheners company share, by value, 2004-2005 (%) 61
Table 34: Italy Air fresheners value, by company, 2004-2005 (EUR m nominal prices) 61
Table 35: Italy Air fresheners distribution channels, by value, 2004-2005 (%) 62
Table 36: Italy Air fresheners value, by distribution channel, 2004-2005 (EUR m nominal prices) 62
Table 37: Italy Air fresheners expenditure per head, 2000-2005 (EUR, nominal prices) 63
Table 38: Italy Air fresheners forecast expenditure per head, 2005-2010 (EUR, nominal prices) 63
Table 39: Italy Air fresheners expenditure per head, 2000-2005 (US$ nominal prices) 64
Table 40: Italy Air fresheners forecast expenditure per head, 2005-2010 (US$ nominal prices) 64
Table 41: Italy Air fresheners consumption per head, 2000-2005 (Units) 65
Table 42: Italy Air fresheners forecast consumption per head, 2005-2010 (Units) 65
Table 43: Italy Bleach value, 2000-2005 (EUR m, nominal prices) 66
Table 44: Italy Bleach value forecast, 2005-2010 (EUR m, nominal prices) 66
Table 45: Italy Bleach value, 2000-2005 (EUR m, 2005 prices) 68
Table 46: Italy Bleach value forecast, 2005-2010 (EUR m, 2005 prices) 68
Table 47: Italy Bleach value, 2000-2005 (US$ m nominal prices) 69
Table 48: Italy Bleach value forecast, 2005-2010 (US$ m nominal prices) 69
Table 49: Italy Bleach volume, 2000-2005 (Kg/Liters m) 71
Table 50: Italy Bleach volume forecast, 2005-2010 (Kg/Liters m) 71
Table 51: Italy Bleach brand share, by value, 2004-2005 (%) 74
Table 52: Italy Bleach value, by brand, 2004-2005 (EUR m nominal prices) 74
Table 53: Italy Bleach company share, by value, 2004-2005 (%) 75
Table 54: Italy Bleach value, by company, 2004-2005 (EUR m nominal prices) 75
Table 55: Italy Bleach distribution channels, by value, 2004-2005 (%) 76
Table 56: Italy Bleach value, by distribution channel, 2004-2005 (EUR m nominal price) 76
Table 57: Italy Bleach expenditure per head, 2000-2005 (EUR, nominal prices) 77
Table 58: Italy Bleach forecast expenditure per head, 2005-2010 (EUR, nominal prices) 77
Table 59: Italy Bleach expenditure per head, 2000-2005 (US$ nominal prices) 78
Table 60: Italy Bleach forecast expenditure per head, 2005-2010 (US$ nominal prices) 78
Table 61: Italy Bleach consumption per head, 2000-2005 (Kg/Liters) 79
Table 62: Italy Bleach forecast consumption per head, 2005-2010 (Kg/Liters) 79
Table 63: Italy Dishwashing products value, 2000-2005 (EUR m, nominal prices) 80
Table 64: Italy Dishwashing products value forecast, 2005-2010 (EUR m, nominal prices) 81
Table 65: Italy Dishwashing products value, 2000-2005 (EUR m, 2005 prices) 83
Table 66: Italy Dishwashing products value forecast, 2005-2010 (EUR m, 2005 prices) 83
Table 67: Italy Dishwashing products value, 2000-2005 (US$ m nominal prices) 84
Table 68: Italy Dishwashing products value forecast, 2005-2010 (US$ m nominal prices) 84
Table 69: Italy Dishwashing products volume, 2000-2005 (Units m) 86
Table 70: Italy Dishwashing products volume forecast, 2005-2010 (Units m) 86
Table 71: Italy Dishwashing products brand share, by value, 2004-2005 (%) 89
Table 72: Italy Dishwashing products value, by brand, 2004-2005 (EUR m nominal prices) 90
Table 73: Italy Dishwashing products company share, by value, 2004-2005 (%) 91
Table 74: Italy Dishwashing products value, by company, 2004-2005 (EUR m nominal prices) 91
Table 75: Italy Dishwashing products distribution channels, by value, 2004-2005 (%) 92
Table 76: Italy Dishwashing products value, by distribution channel, 2004-2005 (EUR m nominal price) 92
Table 77: Italy Dishwashing products expenditure per head, 2000-2005 (EUR, nominal prices) 93
Table 78: Italy Dishwashing products forecast expenditure per head, 2005-2010 (EUR, nominal prices) 93
Table 79: Italy Dishwashing products expenditure per head, 2000-2005 (US$ nominal prices) 94
Table 80: Italy Dishwashing products forecast expenditure per head, 2005-2010 (US$ nominal prices) 94
Table 81: Italy Dishwashing products consumption per head, 2000-2005 (Units) 95
Table 82: Italy Dishwashing products forecast consumption per head, 2005-2010 (Units) 95
Table 83: Italy Furniture polish value, 2000-2005 (EUR m, nominal prices) 96
Table 84: Italy Furniture polish value forecast, 2005-2010 (EUR m, nominal prices) 96
Table 85: Italy Furniture polish value, 2000-2005 (EUR m, 2005 prices) 98
Table 86: Italy Furniture polish value forecast, 2005-2010 (EUR m, 2005 prices) 98
Table 87: Italy Furniture polish value, 2000-2005 (US$ m nominal prices) 99
Table 88: Italy Furniture polish value forecast, 2005-2010 (US$ m nominal prices) 99
Table 89: Italy Furniture polish volume, 2000-2005 (Units m) 101
Table 90: Italy Furniture polish volume forecast, 2005-2010 (Units m) 101
Table 91: Italy Furniture polish brand share, by value, 2004-2005 (%) 104
Table 92: Italy Furniture polish value, by brand, 2004-2005 (EUR m nominal prices) 104
Table 93: Italy Furniture polish company share, by value, 2004-2005 (%) 105
Table 94: Italy Furniture polish value, by company, 2004-2005 (EUR m nominal prices) 105
Table 95: Italy Furniture polish distribution channels, by value, 2004-2005 (%) 106
Table 96: Italy Furniture polish value, by distribution channel, 2004-2005 (EUR m nominal price) 106
Table 97: Italy Furniture polish expenditure per head, 2000-2005 (EUR, nominal prices) 107
Table 98: Italy Furniture polish forecast expenditure per head, 2005-2010 (EUR, nominal prices) 107
Table 99: Italy Furniture polish expenditure per head, 2000-2005 (US$ nominal prices) 108
Table 100: Italy Furniture polish forecast expenditure per head, 2005-2010 (US$ nominal prices) 108
Table 101: Italy Furniture polish consumption per head, 2000-2005 (Units) 109
Table 102: Italy Furniture polish forecast consumption per head, 2005-2010 (Units) 109
Table 103: Italy General purpose cleaners value, 2000-2005 (EUR m, nominal prices) 110
Table 104: Italy General purpose cleaners value forecast, 2005-2010 (EUR m, nominal prices) 111
Table 105: Italy General purpose cleaners value, 2000-2005 (EUR m, 2005 prices) 113
Table 106: Italy General purpose cleaners value forecast, 2005-2010 (EUR m, 2005 prices) 114
Table 107: Italy General purpose cleaners value, 2000-2005 (US$ m nominal prices) 115
Table 108: Italy General purpose cleaners value forecast, 2005-2010 (US$ m nominal prices) 116
Table 109: Italy General purpose cleaners volume, 2000-2005 (Liters m) 118
Table 110: Italy General purpose cleaners volume forecast, 2005-2010 (Liters m) 119
Table 111: Italy General purpose cleaners brand share, by value, 2004-2005 (%) 122
Table 112: Italy General purpose cleaners value, by brand, 2004-2005 (EUR m nominal prices) 122
Table 113: Italy General purpose cleaners company share, by value, 2004-2005 (%) 123
Table 114: Italy General purpose cleaners value, by company, 2004-2005 (EUR m nominal prices) 123
Table 115: Italy General purpose cleaners distribution channels, by value, 2004-2005 (%) 124
Table 116: Italy General purpose cleaners value, by distribution channel, 2004-2005 (EUR m nominal price) 124
Table 117: Italy General purpose cleaners expenditure per head, 2000-2005 (EUR, nominal prices) 125
Table 118: Italy General purpose cleaners forecast expenditure per head, 2005-2010 (EUR, nominal prices) 126
Table 119: Italy General purpose cleaners expenditure per head, 2000-2005 (US$ nominal prices) 127
Table 120: Italy General purpose cleaners forecast expenditure per head, 2005-2010 (US$ nominal prices) 128
Table 121: Italy General purpose cleaners consumption per head, 2000-2005 (Liters) 129
Table 122: Italy General purpose cleaners forecast consumption per head, 2005-2010 (Liters) 130
Table 123: Italy Insecticides value, 2000-2005 (EUR m, nominal prices) 131
Table 124: Italy Insecticides value forecast, 2005-2010 (EUR m, nominal prices) 131
Table 125: Italy Insecticides value, 2000-2005 (EUR m, 2005 prices) 133
Table 126: Italy Insecticides value forecast, 2005-2010 (EUR m, 2005 prices) 133
Table 127: Italy Insecticides value, 2000-2005 (US$ m nominal prices) 134
Table 128: Italy Insecticides value forecast, 2005-2010 (US$ m nominal prices) 134
Table 129: Italy Insecticides volume, 2000-2005 (Units/Liters m) 136
Table 130: Italy Insecticides volume forecast, 2005-2010 (Units/Liters m) 136
Table 131: Italy Insecticides brand share, by value, 2004-2005 (%) 139
Table 132: Italy Insecticides value, by brand, 2004-2005 (EUR m nominal prices) 139
Table 133: Italy Insecticides company share, by value, 2004-2005 (%) 140
Table 134: Italy Insecticides value, by company, 2004-2005 (EUR m nominal prices) 140
Table 135: Italy Insecticides distribution channels, by value, 2004-2005 (%) 141
Table 136: Italy Insecticides value, by distribution channel, 2004-2005 (EUR m nominal price) 141
Table 137: Italy Insecticides expenditure per head, 2000-2005 (EUR, nominal prices) 142
Table 138: Italy Insecticides forecast expenditure per head, 2005-2010 (EUR, nominal prices) 142
Table 139: Italy Insecticides expenditure per head, 2000-2005 (US$ nominal prices) 143
Table 140: Italy Insecticides forecast expenditure per head, 2005-2010 (US$ nominal prices) 143
Table 141: Italy Insecticides consumption per head, 2000-2005 (Units/Liters) 144
Table 142: Italy Insecticides forecast consumption per head, 2005-2010 (Units/Liters) 144
Table 143: Italy Scouring products value, 2000-2005 (EUR m, nominal prices) 145
Table 144: Italy Scouring products value forecast, 2005-2010 (EUR m, nominal prices) 145
Table 145: Italy Scouring products value, 2000-2005 (EUR m, 2005 prices) 147
Table 146: Italy Scouring products value forecast, 2005-2010 (EUR m, 2005 prices) 147
Table 147: Italy Scouring products value, 2000-2005 (US$ m nominal prices) 148
Table 148: Italy Scouring products value forecast, 2005-2010 (US$ m nominal prices) 148
Table 149: Italy Scouring products volume, 2000-2005 (Units m) 150
Table 150: Italy Scouring products volume forecast, 2005-2010 (Units m) 150
Table 151: Italy Scouring products brand share, by value, 2004-2005 (%) 153
Table 152: Italy Scouring products value, by brand, 2004-2005 (EUR m nominal prices) 153
Table 153: Italy Scouring products company share, by value, 2004-2005 (%) 154
Table 154: Italy Scouring products value, by company, 2004-2005 (EUR m nominal prices) 154
Table 155: Italy Scouring products distribution channels, by value, 2004-2005 (%) 155
Table 156: Italy Scouring products value, by distribution channel, 2004-2005 (EUR m nominal prices) 155
Table 157: Italy Scouring products expenditure per head, 2000-2005 (EUR, nominal prices) 156
Table 158: Italy Scouring products forecast expenditure per head, 2005-2010 (EUR, nominal prices) 156
Table 159: Italy Scouring products expenditure per head, 2000-2005 (US$ nominal prices) 157
Table 160: Italy Scouring products forecast expenditure per head, 2005-2010 (US$ nominal prices) 157
Table 161: Italy Scouring products consumption per head, 2000-2005 (Units) 158
Table 162: Italy Scouring products forecast consumption per head, 2005-2010 (Units) 158
Table 163: Italy Textile washing products value, 2000-2005 (EUR m, nominal prices) 159
Table 164: Italy Textile washing products value forecast, 2005-2010 (EUR m, nominal prices) 159
Table 165: Italy Textile washing products value, 2000-2005 (EUR m, 2005 prices) 161
Table 166: Italy Textile washing products value forecast, 2005-2010 (EUR m, 2005 prices) 161
Table 167: Italy Textile washing products value, 2000-2005 (US$ m nominal prices) 162
Table 168: Italy Textile washing products value forecast, 2005-2010 (US$ m nominal prices) 162
Table 169: Italy Textile washing products volume, 2000-2005 (Liters/Units m) 164
Table 170: Italy Textile washing products volume forecast, 2005-2010 (Liters/Units m) 164
Table 171: Italy Textile washing products brand share, by value, 2004-2005 (%) 167
Table 172: Italy Textile washing products value, by brand, 2004-2005 (EUR m nominal prices) 168
Table 173: Italy Textile washing products company share, by value, 2004-2005 (%) 169
Table 174: Italy Textile washing products value, by company, 2004-2005 (EUR m nominal prices) 169
Table 175: Italy Textile washing products distribution channels, by value, 2004-2005 (%) 170
Table 176: Italy Textile washing products value, by distribution channel, 2004-2005 (EUR m nominal price) 170
Table 177: Italy Textile washing products expenditure per head, 2000-2005 (EUR, nominal prices) 171
Table 178: Italy Textile washing products forecast expenditure per head, 2005-2010 (EUR, nominal prices) 171
Table 179: Italy Textile washing products expenditure per head, 2000-2005 (US$ nominal prices) 172
Table 180: Italy Textile washing products forecast expenditure per head, 2005-2010 (US$ nominal prices) 172
Table 181: Italy Textile washing products consumption per head, 2000-2005 (Liters/Units) 173
Table 182: Italy Textile washing products forecast consumption per head, 2005-2010 (Liters/Units) 173
Table 183: Italy Toilet care value, 2000-2005 (EUR m, nominal prices) 174
Table 184: Italy Toilet care value forecast, 2005-2010 (EUR m, nominal prices) 174
Table 185: Italy Toilet care value, 2000-2005 (EUR m, 2005 prices) 176
Table 186: Italy Toilet care value forecast, 2005-2010 (EUR m, 2005 prices) 176
Table 187: Italy Toilet care value, 2000-2005 (US$ m nominal prices) 177
Table 188: Italy Toilet care value forecast, 2005-2010 (US$ m nominal prices) 177
Table 189: Italy Toilet care volume, 2000-2005 (Units m) 179
Table 190: Italy Toilet care volume forecast, 2005-2010 (Units m) 179
Table 191: Italy Toilet care brand share, by value, 2004-2005 (%) 182
Table 192: Italy Toilet care value, by brand, 2004-2005 (EUR m nominal prices) 182
Table 193: Italy Toilet care company share, by value, 2004-2005 (%) 183
Table 194: Italy Toilet care value, by company, 2004-2005 (EUR m nominal prices) 183
Table 195: Italy Toilet care distribution channels, by value, 2004-2005 (%) 184
Table 196: Italy Toilet care value, by distribution channel, 2004-2005 (EUR m nominal price) 184
Table 197: Italy Toilet care expenditure per head, 2000-2005 (EUR, nominal prices) 185
Table 198: Italy Toilet care forecast expenditure per head, 2005-2010 (EUR, nominal prices) 185
Table 199: Italy Toilet care expenditure per head, 2000-2005 (US$ nominal prices) 186
Table 200: Italy Toilet care forecast expenditure per head, 2005-2010 (US$ nominal prices) 186
Table 201: Italy Toilet care consumption per head, 2000-2005 (Units) 187
Table 202: Italy Toilet care forecast consumption per head, 2005-2010 (Units) 187
Table 203: Italy Key Facts 189
Table 204: Italy population, by age group, 2000-2005 (millions) 192
Table 205: Italy population forecast, by age group, 2005-2010 (millions) 193
Table 206: Italy population, by gender, 2000-2005 (millions) 193
Table 207: Italy population forecast, by gender, 2005-2010 (millions) 194
Table 208: Italy real GDP, 2000-2005 (€ bn, 2005 prices) 194
Table 209: Italy real GDP forecast, 2005-2010 (€ bn, 2005 prices) 194
Table 210: Italy nominal GDP, 2000-2005 (€ bn, nominal prices) 195
Table 211: Italy nominal GDP forecast, 2005-2010 (€ bn, nominal prices) 195
Table 212: Italy real GDP, 2000-2005 (US$ bn, 2005 prices) 195
Table 213: Italy real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 196
Table 214: Italy consumer price index, 2000-2005 (2000=100) 196
Table 215: Italy consumer price index, 2005-2010 (2000=100) 196
Table 216: Italy exchange rate, 2000-2005 197
LIST OF FIGURES
Figure 1: Italy Household Products value & value forecast, 2000-2010 (EUR m, nominal prices) 30
Figure 2: Italy Household Products category growth comparison, by value, 2000-2010 35
Figure 3: Italy Household Products volume & volume forecast, 2000-2010 (Kg/Liters/Units m) 38
Figure 4: Italy Household Products category growth comparison, by volume, 2000-2010 39
Figure 5: Italy Air fresheners value & value forecast, 2000-2010 (EUR m, nominal prices) 53
Figure 6: Italy Air fresheners segment growth comparison, by value, 2000-2010 56
Figure 7: Italy Air fresheners volume & volume forecast, 2000-2010 (Units m) 58
Figure 8: Italy Air fresheners category growth comparison, by volume, 2000-2010 59
Figure 9: Italy Bleach value & value forecast, 2000-2010 (EUR m, nominal prices) 67
Figure 10: Italy Bleach segment growth comparison, by value, 2000-2010 70
Figure 11: Italy Bleach volume & volume forecast, 2000-2010 (Kg/Liters m) 72
Figure 12: Italy Bleach category growth comparison, by volume, 2000-2010 73
Figure 13: Italy Dishwashing products value & value forecast, 2000-2010 (EUR m, nominal prices) 82
Figure 14: Italy Dishwashing products segment growth comparison, by value, 2000-2010 85
Figure 15: Italy Dishwashing products volume & volume forecast, 2000-2010 (Units m) 87
Figure 16: Italy Dishwashing products category growth comparison, by volume, 2000-2010 88
Figure 17: Italy Furniture polish value & value forecast, 2000-2010 (EUR m, nominal prices) 97
Figure 18: Italy Furniture polish segment growth comparison, by value, 2000-2010 100
Figure 19: Italy Furniture polish volume & volume forecast, 2000-2010 (Units m) 102
Figure 20: Italy Furniture polish category growth comparison, by volume, 2000-2010 103
Figure 21: Italy General purpose cleaners value & value forecast, 2000-2010 (EUR m, nominal prices) 112
Figure 22: Italy General purpose cleaners segment growth comparison, by value, 2000-2010 117
Figure 23: Italy General purpose cleaners volume & volume forecast, 2000-2010 (Liters m) 120
Figure 24: Italy General purpose cleaners category growth comparison, by volume, 2000-2010 121
Figure 25: Italy Insecticides value & value forecast, 2000-2010 (EUR m, nominal prices) 132
Figure 26: Italy Insecticides segment growth comparison, by value, 2000-2010 135
Figure 27: Italy Insecticides volume & volume forecast, 2000-2010 (Units/Liters m) 137
Figure 28: Italy Insecticides category growth comparison, by volume, 2000-2010 138
Figure 29: Italy Scouring products value & value forecast, 2000-2010 (EUR m, nominal prices) 146
Figure 30: Italy Scouring products segment growth comparison, by value, 2000-2010 149
Figure 31: Italy Scouring products volume & volume forecast, 2000-2010 (Units m) 151
Figure 32: Italy Scouring products category growth comparison, by volume, 2000-2010 152
Figure 33: Italy Textile washing products value & value forecast, 2000-2010 (EUR m, nominal prices) 160
Figure 34: Italy Textile washing products segment growth comparison, by value, 2000-2010 163
Figure 35: Italy Textile washing products volume & volume forecast, 2000-2010 (Liters/Units m) 165
Figure 36: Italy Textile washing products category growth comparison, by volume, 2000-2010 166
Figure 37: Italy Toilet care value & value forecast, 2000-2010 (EUR m, nominal prices) 175
Figure 38: Italy Toilet care segment growth comparison, by value, 2000-2010 178
Figure 39: Italy Toilet care volume & volume forecast, 2000-2010 (Units m) 180
Figure 40: Italy Toilet care category growth comparison, by volume, 2000-2010 181
Figure 41: Map of Italy 189
Figure 42: Annual data review process 199
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