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Produits Surgelés > Etude de marché sectorielle
 Ice Cream in Hong Kong to 2011
€ 396,00
Editeur :
Datamonitor
Langue :
Anglais
Date de publication :
Mai 2007
Taille du document :
136
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Ice Cream in Hong Kong to 2011

Introduction

This databook is a detailed information resource covering all the key data points on Ice Cream in Hong Kong. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Artisanal ice cream, Frozen yogurt, Impulse ice cream and Take-home ice cream. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by category, as well as distribution channel data. Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Ice Cream in Hong Kong increased between 2001-2006, growing at an average annual rate of 3.6%. The leading company in the market in 2006 was Nestle S.A. The second-largest player was Unilever with Kowloon Dairy in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Ice Cream markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.


 

Ice Cream in Hong Kong to 2011


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