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The report examines the OTC market in Poland in value and volume terms from 2002-2006. It provides a comprehensive review of the market as well as an outlook for 2007-2009. Statistical data is presented in easily referenced sections, according to their relevant market segments:
- analgesics
- cough and flu preparations
- vitamins and minerals
- digestive remedies
- circulatory medicines
- medicated skincare products
- calming and sleeping OTC medications.

Each category is carefully analysed and discussed, including forecasts for 2007-2009. Also included is a coverage of top ten best-selling products in each therapeutic group. Both historic data and forecasts are also prepared for non-pharmacy sales of OTC drugs.

More info on the report
Different market drivers influencing the OTC market are exposed, from economic and demographic trends to consumer behaviour and the underlying epidemiology. First hand information direct from players is acquired and analysed with the requisite focus extending beyond the traditional. Market shares of the top ten players, by sales value and volume, are revealed. A breakdown of distribution channels is also provided.

The report comprises the following section:
- Overview of the OTC market in Poland
- Category specific analysis of market situation, trends and best sellers
- Key market events and trends in 2006-2007
- Size of market and forecasts for 2002-2009
- Average prices of OTC medicines
- Analgesics
- Cough and flu preparations
- Vitamins and minerals
- Digestive remedies
- Circulatory medicines
- Medicated skincare products
- Calming and sleeping OTC medications
- The largest OTC market players
- Influencing factors in the Polish OTC market
- The legal environment
- The largest OTC market players on the pharmacy market
- The largest OTC market on the non-pharmacy market
- Economic situation, including the effects of GDP growth on sales
- Demographic trends, including population growth, ageing and life expectancy
- Epidemiological trends, including prevalent health issues and diseases
- Consumer behaviour, including self medication practises, brand perception and preferences
- Main legal acts and institutions governing the OTC market in Poland
- Main changes in the “large amendment” in the Pharmaceutical Act
- Third amendment of the Pharmaceutical Act
- Harmonisation of the registration documentation
- Legal changes in drug distribution
- Distribution of OTC drugs in Poland

The Polish OTC market encapsulated – Power Point presentation
Wholesale distribution: business profiles of existing wholesalers, key features and trend projection
Pharmacy distribution: pharmacies, pharmacy chains
Non-pharmacy distribution: structure of non-pharmacy distribution
by outlet type and drug categories, main trends
Distribution by internet: size of the market, key trends

With a view to enabling our clients to prepare their own studies on the basis of the information published in the report, we have also created an extra presentation in Power Point, which contains the key data and information from the report “The OTC market in Poland 2007. Development forecasts 2007-2009”. The presentation format facilitates both editing and copying of text, tables and graphs, making it an extremely versatile tool for use in writing reports, creating presentations and working up summaries.

An essential read for:
top management of pharmaceutical companies active in the Polish market
strategic planners and executives of firms considering market entry
companies engaged in sales of OTC remedies
logistics and backend support businesses interested in this market.

This report is an invaluable resource for any company wanting to engage in or fortify its position in the Polish OTC market.

Report methodology 11
Executive summary 15
Overview of the OTC market in Poland 19
Major current trends and recent events on the OTC market 19
Trends and events of 2006 and 2007 19
Trends and events anticipated for 2007-2009 20
Pharmacy OTC market in 2002-2009 21
Market size in 2002-2006 21
Development forecasts for 2007-2009 22
Value and volume shares of the key therapeutic groups 22
Size of the non-pharmacy OTC market 24
Market size in 2002-2006 24
Therapeutic groups of products sold on non-pharmacy market 25
Development prospects for non-pharmacy market 26
OTC drug prices 26
Analysis of OTC market by therapeutic groups 29
Analgesics 29
Market size and forecasts 29
Key subcategories of analgesics 30
Best selling preparations 31
Non-pharmacy sales 32
Consumer behaviour 33
Cold and flu remedies 33
Market size and forecasts, non-pharmacy sales 33
Key subcategories of cold and flu remedies 34
Best selling preparations 35
Consumer behaviour 35
Vitamins and minerals 35
Market size and forecasts, non-pharmacy sales 35
Key subcategories of vitamins and minerals 37
Best selling preparations 37
Consumer behaviour 38
Digestive remedies 38
Market size and forecasts 38
Key subcategories of gastric preparations 39
Best selling preparations 40
Non-pharmacy sales 40
Medicated skincare products 41
Market size and forecasts 41
Key subcategories of medicated skincare products 41
Best selling preparations 42
Non-pharmacy sales 43
OTC market in Poland 2007 – Development forecasts for 2007-2009 Circulatory medications 43
Market size and forecasts 43
Key subcategories of circulatory medications 44
Best selling preparations 44
Calming and sleeping medicines 45
Market size and forecasts 45
Best selling preparations 45
Consumer behaviour 46
Key players on the OTC market 49
Key players on the pharmacy market 49
Top players in sales value 49
Top players in sales volume 51
Key players on the non-pharmacy market 52
Factors influencing the OTC market 55
Epidemiological trends 55
The main health problems of Poles 55
Epidemiology of selected diseases in Polish society 57
Allergies 59
Obesity 60
Depression and other psychological problems 61
Subjective assessment of one’s health 61
Consumer behaviour 62
Most popular categories of OTC drugs 62
Factors with a bearing on drug purchase decisions 63
Self treatment in Poland 64
Sources of information on diseases and treatment 66
Actions taken to stay healthy 67
Image of pharmaceutical companies 68
Demographic trends 69
Population 70
Population growth 70
Ageing of society 71
Life expectancy 72
Main causes of death 72
Economic trends 73
Poles’ expenditure on drugs 74
Regulatory environment 74
Regulations and institutions governing the OTC market in Poland 74
Key changes introduced by the “large amendment” to the Pharmaceutical Law 75
Traditional herbal medicinal products 78
Harmonisation of registration documents 82
Regulatory changes in drug distribution 84
Distribution 89
Pharmaceutical wholesalers 90
The largest players on the Polish wholesale market 90
Wholesalers in Poland: number and business profiles 95
Key events and trends on the wholesale market in 2006 and 2007 95
Trends expected on the wholesale market in 2007 and 2008 97
Pharmacy distribution 98
Pharmacies: number 98
Pharmacies: financial standing 99
Pharmacy chains 99
Non-pharmacy distribution 101
Wholesalers 101
Distribution of OTC drugs through general stores 102
Internet drug distribution 107
Consumer behaviour 109
List of graphs 111
List of tables 115