Introduction

This databook is a detailed information resource covering all the key data points on Tobacco in Australia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Chewing tobacco, Cigars and Cigarillos, Cigarettes and Loose tobacco. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Tobacco in Australia increased between 2001-2006, growing at an average annual rate of 3%. The leading company in the market in 2006 was British American Tobacco plc. The second-largest player was Imperial Tobacco Group PLC with Altria Group, Inc. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Tobacco markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary market level – Tobacco 2
Summary category level – Cigars and Cigarillos 3
Summary category level – Cigarettes 4
Summary category level – Loose Tobacco 5
Chapter 2 INTRODUCTION 15
What is this report about? 15
How to use this report 15
Market Definition 16
Chapter 3 AUSTRALIA TOBACCO - MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US $ 2001-2006 21
Value Analysis, US $ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share Analysis 28
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 36
British American Tobacco plc 36
Imperial Tobacco 38
Chapter 5 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US $ 2001-2006 43
Value Analysis, US $ 2006-2011 44
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 50
Expenditure & consumption per head 53
Chapter 6 CATEGORY ANALYSIS - CIGARETTES 56
Value Analysis, 2001-2006 56
Value Analysis, 2006-2011 57
Value Analysis, US $ 2001-2006 59
Value Analysis, US $ 2006-2011 60
Volume Analysis, 2001-2006 62
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 66
Expenditure & consumption per head 69
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 72
Value Analysis, 2001-2006 72
Value Analysis, 2006-2011 73
Value Analysis, US $ 2001-2006 75
Value Analysis, US $ 2006-2011 76
Volume Analysis, 2001-2006 78
Volume Analysis, 2006-2011 79
Company and Brand Share Analysis 82
Expenditure & consumption per head 85
Chapter 8 CROSS COUNTRY COMPARISON 88
Value 88
Volume 92
Market Share 95
Chapter 9 NEW PRODUCT DEVELOPMENT 96
Product launches over time 96
Recent product launches 97
Chapter 10 AUSTRALIA SOCIOECONOMIC PROFILE 98
Country Overview 98
Key Facts 99
Political Overview 100
Australia Economic Overview 101
Chapter 11 AUSTRALIA MACROECONOMIC PROFILE 102
Macroeconomic Indicators 102
Chapter 12 RESEARCH METHODOLOGY 107
Methodology overview 107
Secondary research 108
Market modelling 109
Primary research 110
Data finalisation 110
Ongoing research 111
Chapter 13 APPENDIX 112
Future readings 112
How to contact experts in your industry 112


LIST OF FIGURES
Figure 1: Australia Tobacco value forecast, 2001-2011 (AU$ m, nominal prices) 20
Figure 2: Australia Tobacco category growth comparison, by value, 2001-2011 23
Figure 3: Australia Tobacco volume forecast, 2001-2011 (Kg\Pieces m) 26
Figure 4: Australia Tobacco category growth comparison, by volume, 2001-2011 27
Figure 5: Australia Tobacco company share, by value, 2005-2006 (%) 30
Figure 6: Australia Cigars and Cigarillos value forecast, 2001-2011 (AU$ m, nominal prices) 42
Figure 7: Australia Cigars and Cigarillos segment growth comparison, by value, 2001-2011 45
Figure 8: Australia Cigars and Cigarillos volume forecast, 2001-2011 (Pieces m) 48
Figure 9: Australia Cigars and Cigarillos category growth comparison, by volume, 2001-2011 49
Figure 10: Australia Cigars and Cigarillos company share, by value, 2005-2006 (%) 51
Figure 11: Australia Cigarettes value forecast, 2001-2011 (AU$ m, nominal prices) 58
Figure 12: Australia Cigarettes segment growth comparison, by value, 2001-2011 61
Figure 13: Australia Cigarettes volume forecast, 2001-2011 (Pieces m) 64
Figure 14: Australia Cigarettes category growth comparison, by volume, 2001-2011 65
Figure 15: Australia Cigarettes company share, by value, 2005-2006 (%) 67
Figure 16: Australia Loose tobacco value forecast, 2001-2011 (AU$ m, 2005 prices) 74
Figure 17: Australia Loose tobacco segment growth comparison, by value, 2001-2011 77
Figure 18: Australia Loose tobacco volume forecast, 2001-2011 (Kg m) 80
Figure 19: Australia Loose tobacco category growth comparison, by volume, 2001-2011 81
Figure 20: Australia Loose tobacco company share, by value, 2005-2006 (%) 83
Figure 21: Global Tobacco market split (value terms, 2006) – Top 5 countries 89
Figure 22: Global Tobacco market value, 2001 – 2006 (Top 5 countries) 91
Figure 23: Global Tobacco market split (volume terms, 2006) – Top 5 countries 92
Figure 24: Global Tobacco market volume, 2001 – 2006 (Top 5 countries) 94
Figure 25: Map of Australia 99
Figure 26: Annual data review process 108


LIST OF TABLES
Table 1: Tobacco category definitions 17
Table 2: Australia Tobacco value, 2001-2006 (AU$ m, nominal prices) 18
Table 3: Australia Tobacco value forecast, 2006-2011 (AU$ m, nominal prices) 19
Table 4: Australia Tobacco value, 2001-2006 (US$ m nominal prices) 21
Table 5: Australia Tobacco value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Australia Tobacco volume, 2001-2006 (Kg\Pieces m) 24
Table 7: Australia Tobacco volume forecast, 2006-2011 (Kg\Pieces m) 25
Table 8: Australia Tobacco brand share, by value, 2005-2006 (%) 28
Table 9: Australia Tobacco value, by brand, 2005-2006 (AU$ m nominal prices) 29
Table 10: Australia Tobacco company share by value, 2005-2006 (%) 31
Table 11: Australia Tobacco value, by company, 2005-2006 (AU$ m nominal prices) 31
Table 12: Australia Tobacco expenditure per head, 2001-2006 (AU$, nominal prices) 32
Table 13: Australia Tobacco forecast expenditure per head, 2006-2011 (AU$, nominal prices) 33
Table 14: Australia Tobacco expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Australia Tobacco forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Australia Tobacco consumption per head, 2001-2006 (Kg\Pieces) 35
Table 17: Australia Tobacco forecast consumption per head, 2006-2011 (Kg\Pieces) 35
Table 18: British American Tobacco plc Key Facts 36
Table 19: Imperial Tobacco Key Facts 38
Table 20: Australia Cigars and Cigarillos value, 2001-2006 (AU$ m, nominal prices) 40
Table 21: Australia Cigars and Cigarillos value forecast, 2006-2011 (AU$ m, nominal prices) 41
Table 22: Australia Cigars and Cigarillos value, 2001-2006 (US$ m nominal prices) 43
Table 23: Australia Cigars and Cigarillos value forecast, 2006-2011 (US$ m nominal prices) 44
Table 24: Australia Cigars and Cigarillos volume, 2001-2006 (Pieces m) 46
Table 25: Australia Cigars and Cigarillos volume forecast, 2006-2011 (Pieces m) 47
Table 26: Australia Cigars and Cigarillos brand share, by value, 2005-2006 (%) 50
Table 27: Australia Cigars and Cigarillos value, by brand, 2005-2006 (AU$ m nominal prices) 50
Table 28: Australia Cigars and Cigarillos company share by value, 2005-2006 (%) 52
Table 29: Australia Cigars and Cigarillos value, by company, 2005-2006 (AU$ m nominal prices) 52
Table 30: Australia Cigars and Cigarillos expenditure per head, 2001-2006 (AU$, nominal prices) 53
Table 31: Australia Cigars and Cigarillos forecast expenditure per head, 2006-2011 (AU$, nominal prices) 53
Table 32: Australia Cigars and Cigarillos expenditure per head, 2001-2006 (US$ nominal prices) 54
Table 33: Australia Cigars and Cigarillos forecast expenditure per head, 2006-2011 (US$ nominal prices) 54
Table 34: Australia Cigars and Cigarillos consumption per head, 2001-2006 (Pieces) 55
Table 35: Australia Cigars and Cigarillos forecast consumption per head, 2006-2011 (Pieces) 55
Table 36: Australia Cigarettes value, 2001-2006 (AU$ m, nominal prices) 56
Table 37: Australia Cigarettes value forecast, 2006-2011 (AU$ m, nominal prices) 57
Table 38: Australia Cigarettes value, 2001-2006 (US$ m nominal prices) 59
Table 39: Australia Cigarettes value forecast, 2006-2011 (US$ m nominal prices) 60
Table 40: Australia Cigarettes volume, 2001-2006 (Pieces m) 62
Table 41: Australia Cigarettes volume forecast, 2006-2011 (Pieces m) 63
Table 42: Australia Cigarettes brand share by value, 2005-2006 (%) 66
Table 43: Australia Cigarettes value, by brand, 2005-2006 (AU$ m nominal prices) 66
Table 44: Australia Cigarettes company share, by value, 2005-2006 (%) 68
Table 45: Australia Cigarettes value, by company, 2005-2006 (AU$ m nominal prices) 68
Table 46: Australia Cigarettes expenditure per head, 2001-2006 (AU$, nominal prices) 69
Table 47: Australia Cigarettes forecast expenditure per head, 2006-2011 (AU$, nominal prices) 69
Table 48: Australia Cigarettes expenditure per head, 2001-2006 (US$ nominal prices) 70
Table 49: Australia Cigarettes forecast expenditure per head, 2006-2011 (US$ nominal prices) 70
Table 50: Australia Cigarettes consumption per head, 2001-2006 (Pieces) 71
Table 51: Australia Cigarettes forecast consumption per head, 2006-2011 (Pieces) 71
Table 52: Australia Loose tobacco value, 2001-2006 (AU$ m, nominal prices) 72
Table 53: Australia Loose tobacco value forecast, 2006-2011 (AU$ m, nominal prices) 73
Table 54: Australia Loose tobacco value, 2001-2006 (US$ m nominal prices) 75
Table 55: Australia Loose tobacco value forecast, 2006-2011 (US$ m nominal prices) 76
Table 56: Australia Loose tobacco volume, 2001-2006 (Kg m) 78
Table 57: Australia Loose tobacco volume forecast, 2006-2011 (Kg m) 79
Table 58: Australia Loose tobacco brand share, by value, 2005-2006 (%) 82
Table 59: Australia Loose tobacco value, by brand, 2005-2006 (AU$ m nominal prices) 82
Table 60: Australia Loose tobacco company share by value, 2005-2006 (%) 84
Table 61: Australia Loose tobacco value, by company, 2005-2006 (AU$ m nominal prices) 84
Table 62: Australia Loose tobacco expenditure per head, 2001-2006 (AU$, nominal prices) 85
Table 63: Australia Loose tobacco forecast expenditure per head, 2006-2011 (AU$, nominal prices) 85
Table 64: Australia Loose tobacco expenditure per head, 2001-2006 (US$ nominal prices) 86
Table 65: Australia Loose tobacco forecast expenditure per head, 2006-2011 (US$ nominal prices) 86
Table 66: Australia Loose tobacco consumption per head, 2001-2006 (Kg) 87
Table 67: Australia Loose tobacco forecast consumption per head, 2006-2011 (Kg) 87
Table 68: Global Tobacco market value, 2006 88
Table 69: Global Tobacco market split (value terms (US$ m), 2006) – Top 5 countries 91
Table 70: Global Tobacco market volume, 2006 92
Table 71: Global Tobacco market split (volume terms, 2006) – Top 5 countries 94
Table 72: Leading players - Top 5 countries 95
Table 73: Australia Tobacco new product launches (reports) and SKUs, by company, 2006 96
Table 74: Australia Cigarettes new product launches (reports) and SKUs, by company, 2006 96
Table 75: Australia Tobacco new product launches (reports) 97
Table 76: Australia Cigarettes new product launches (reports) 97
Table 77: Australia Key Facts 99
Table 78: Australia population, by age group, 2000-2005 (millions) 102
Table 79: Australia population forecast, by age group, 2005-2010 (millions) 103
Table 80: Australia population, by gender, 2000-2005 (millions) 103
Table 81: Australia population forecast, by gender, 2005-2010 (millions) 104
Table 82: Australia real GDP, 2000-2005 (AU$ bn, 2005 prices) 104
Table 83: Australia real GDP forecast, 2005-2010 (AU$ bn, 2005 prices) 104
Table 84: Australia nominal GDP, 2000-2005 (AU$ bn, nominal prices) 105
Table 85: Australia real GDP, 2000-2005 (US$ bn, 2005 prices) 105
Table 86: Australia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 105
Table 87: Australia consumer price index, 2000-2005 (2000=100) 106
Table 88: Australia consumer price index, 2005-2010 (2000=100) 106
Table 89: Australia exchange rate, 2000-2005 106