Introduction

This databook is a detailed information resource covering all the key data points on Tobacco in Canada. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Chewing tobacco, Cigars and Cigarillos, Cigarettes and Loose tobacco. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Tobacco in Canada increased between 2001-2006, growing at an average annual rate of 4%. The leading company in the market in 2006 was Imperial Tobacco Group PLC. The second-largest player was Altria Group, Inc. with Rothmans in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Tobacco markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary market Level – Tobacco 2
Summary category level –Chewing Tobacco 3
Summary category level – Cigars and Cigarillos 4
Summary category level – Cigarettes 5
Summary category level – Loose Tobacco 6
Chapter 2 INTRODUCTION 17
What is this report about? 17
How to use this report 17
Market Definition 18
Chapter 3 CANADA TOBACCO – MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US $ 2001-2006 24
Value Analysis, US $ 2006-2011 25
Volume Analysis, 2001-2006 28
Volume Analysis, 2006-2011 30
Company and Brand Share Analysis 33
Expenditure & consumption per head 38
Chapter 4 LEADING COMPANY PROFILES 42
IMPERIAL TOBACCO GROUP PLC. 42
ALTRIA GROUP INC. 44
Chapter 5 CATEGORY ANALYSIS - CANADA CHEWING TOBACCO 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Value Analysis, US $ 2001-2006 49
Value Analysis, US $ 2006-2011 50
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 54
Expenditure & consumption per head 57
Chapter 6 CATEGORY ANALYSIS - CANADA CIGARS AND CIGARILLOS 60
Value Analysis, 2001-2006 60
Value Analysis, 2006-2011 61
Value Analysis, US $ 2001-2006 63
Value Analysis, US $ 2006-2011 64
Volume Analysis, 2001-2006 66
Volume Analysis, 2006-2011 67
Company and Brand Share Analysis 70
Expenditure & consumption per head 73
Chapter 7 CATEGORY ANALYSIS - CANADA CIGARETTES 76
Value Analysis, 2001-2006 76
Value Analysis, 2006-2011 77
Value Analysis, US $ 2001-2006 79
Value Analysis, US $ 2006-2011 80
Volume Analysis, 2001-2006 82
Volume Analysis, 2006-2011 83
Company and Brand Share Analysis 86
Expenditure & consumption per head 89
Chapter 8 CATEGORY ANALYSIS - CANADA LOOSE TOBACCO 92
Value Analysis, 2001-2006 92
Value Analysis, 2006-2011 93
Value Analysis, US $ 2001-2006 95
Value Analysis, US $ 2006-2011 96
Volume Analysis, 2001-2006 98
Volume Analysis, 2006-2011 99
Company and Brand Share Analysis 102
Expenditure & consumption per head 105
Chapter 9 COUNTRY COMPARISON 108
Value 108
Volume 112
Market Share 115
Chapter 10 NEW PRODUCT DEVELOPMENT 116
Product launches over time 116
Recent product launches 118
Chapter 11 CANADA SOCIOECONOMIC PROFILE 119
Country Overview 119
Key Facts 120
Political Overview 121
Canada Economic Overview 122
Chapter 12 CANADA MACROECONOMIC PROFILE 123
Macroeconomic Indicators 123
Chapter 13 RESEARCH METHODOLOGY 128
Methodology overview 128
Secondary research 129
Market modelling 130
Primary research 131
Data finalisation 131
Ongoing research 132
Chapter 14 APPENDIX 133
Future readings 133
How to contact experts in your industry 133


LIST OF FIGURES
Figure 1: Canada Tobacco value & value forecast, 2001-2011 (CAD m, nominal prices) 23
Figure 2: Canada Tobacco category growth comparison, by value, 2001-2011 27
Figure 3: Canada Tobacco volume & volume forecast, 2001-2011 (Kg/Pieces m) 31
Figure 4: Canada Tobacco category growth comparison, by volume, 2001-2011 32
Figure 5: Canada Tobacco company share, by value, 2005-2006 (%) 35
Figure 6: Canada Chewing Tobacco value & value forecast, 2001-2011 (CAD m, nominal prices) 48
Figure 7: Canada Chewing Tobacco volume & volume forecast, 2001-2011 (Kg m) 53
Figure 8: Canada Chewing Tobacco company share, by value, 2005-2006 (%) 55
Figure 9: Canada Cigars and Cigarillos value & value forecast, 2001-2011 (CAD m, nominal prices) 62
Figure 10: Canada Cigars and Cigarillos segment growth comparison, by value, 2001-2011 65
Figure 11: Canada Cigars and Cigarillos volume & volume forecast, 2001-2011 (Pieces m) 68
Figure 12: Canada Cigars and Cigarillos category growth comparison, by volume, 2001-2011 69
Figure 13: Canada Cigars and Cigarillos company share, by value, 2005-2006 (%) 71
Figure 14: Canada Cigarettes value & value forecast, 2001-2011 (CAD m, nominal prices) 78
Figure 15: Canada Cigarettes segment growth comparison, by value, 2001-2011 81
Figure 16: Canada Cigarettes volume & volume forecast, 2001-2011 (Pieces m) 84
Figure 17: Canada Cigarettes category growth comparison, by volume, 2001-2011 85
Figure 18: Canada Cigarettes company share, by value, 2005-2006 (%) 87
Figure 19: Canada Loose tobacco value & value forecast, 2001-2011 (CAD m, 2005 prices) 94
Figure 20: Canada Loose tobacco segment growth comparison, by value, 2001-2011 97
Figure 21: Canada Loose tobacco volume & volume forecast, 2001-2011 (Kg m) 100
Figure 22: Canada Loose tobacco category growth comparison, by volume, 2001-2011 101
Figure 23: Canada Loose tobacco company share, by value, 2005-2006 (%) 103
Figure 24: Global Tobacco market split (value terms, 2006) – Top 5 countries 109
Figure 25: Global Tobacco market value, 2001 – 2006 (Top 5 countries) 111
Figure 26: Global Tobacco market split (volume terms, 2006) – Top 5 countries 112
Figure 27: Global Tobacco market volume, 2001 – 2006 (Top 5 countries) 114
Figure 28: Map of Canada 120
Figure 29: Annual data review process 129


LIST OF TABLES
Table 1: Tobacco category definitions 19
Table 2: Canada Tobacco value, 2001-2006 (CAD m, nominal prices) 20
Table 3: Canada Tobacco value forecast, 2006-2011 (CAD m, nominal prices) 22
Table 4: Canada Tobacco value, 2001-2006 (US$ m nominal prices) 24
Table 5: Canada Tobacco value forecast, 2006-2011 (US$ m nominal prices) 26
Table 6: Canada Tobacco volume, 2001-2006 (Kg/Pieces m) 29
Table 7: Canada Tobacco volume forecast, 2006-2011 (Kg/Pieces m) 30
Table 8: Canada Tobacco brand share, by value, 2005-2006 (%) 33
Table 9: Canada Tobacco value, by brand, 2005-2006 (CAD m nominal prices) 34
Table 10: Canada Tobacco company share by value, 2005-2006 (%) 36
Table 11: Canada Tobacco value, by company, 2005-2006 (CAD m nominal prices) 37
Table 12: Canada Tobacco expenditure per head, 2001-2006 (CAD, nominal prices) 38
Table 13: Canada Tobacco forecast expenditure per head, 2006-2011 (CAD, nominal prices) 39
Table 14: Canada Tobacco expenditure per head, 2001-2006 (US$ nominal prices) 39
Table 15: Canada Tobacco forecast expenditure per head, 2006-2011 (US$ nominal prices) 40
Table 16: Canada Tobacco consumption per head, 2001-2006 (Kg/Pieces) 40
Table 17: Canada Tobacco forecast consumption per head, 2006-2011 (Kg/Pieces) 41
Table 18: Imperial Tobacco Key Facts 42
Table 19: Altria Group Inc Key Facts 44
Table 20: Canada Chewing Tobacco value, 2001-2006 (CAD m, nominal prices) 46
Table 21: Canada Chewing Tobacco value forecast, 2006-2011 (CAD m, nominal prices) 47
Table 22: Canada Chewing Tobacco value, 2001-2006 (US$ m nominal prices) 49
Table 23: Canada Chewing Tobacco value forecast, 2006-2011 (US$ m nominal prices) 50
Table 24: Canada Chewing Tobacco volume, 2001-2006 (Kg m) 51
Table 25: Canada Chewing Tobacco volume forecast, 2006-2011 (Kg m) 52
Table 26: Canada Chewing Tobacco brand share, by value, 2005-2006 (%) 54
Table 27: Canada Chewing Tobacco value, by brand, 2005-2006 (CAD m nominal prices) 54
Table 28: Canada Tobacco company share by value, 2005-2006 (%) 56
Table 29: Canada Chewing Tobacco value, by company, 2005-2006 (CAD m nominal prices) 56
Table 30: Canada Chewing Tobacco expenditure per head, 2001-2006 (CAD, nominal prices) 57
Table 31: Canada Chewing Tobacco forecast expenditure per head, 2006-2011 (CAD, nominal prices) 57
Table 32: Canada Chewing Tobacco expenditure per head, 2001-2006 (US$ nominal prices) 58
Table 33: Canada Chewing Tobacco forecast expenditure per head, 2006-2011 (US$ nominal prices) 58
Table 34: Canada Chewing Tobacco consumption per head, 2001-2006 (Kg) 59
Table 35: Canada Chewing Tobacco forecast consumption per head, 2006-2011 (Kg) 59
Table 36: Canada Cigars and Cigarillos value, 2001-2006 (CAD m, nominal prices) 60
Table 37: Canada Cigars and Cigarillos value forecast, 2006-2011 (CAD m, nominal prices) 61
Table 38: Canada Cigars and Cigarillos value, 2001-2006 (US$ m nominal prices) 63
Table 39: Canada Cigars and Cigarillos value forecast, 2006-2011 (US$ m nominal prices) 64
Table 40: Canada Cigars and Cigarillos volume, 2001-2006 (Pieces m) 66
Table 41: Canada Cigars and Cigarillos volume forecast, 2006-2011 (Pieces m) 67
Table 42: Canada Cigars and Cigarillos brand share, by value, 2005-2006 (%) 70
Table 43: Canada Cigars and Cigarillos value, by brand, 2005-2006 (CAD m nominal prices) 70
Table 44: Canada Tobacco company share by value, 2005-2006 (%) 72
Table 45: Canada Cigars and Cigarillos value, by company, 2005-2006 (CAD m nominal prices) 72
Table 46: Canada Cigars and Cigarillos expenditure per head, 2001-2006 (CAD, nominal prices) 73
Table 47: Canada Cigars and Cigarillos forecast expenditure per head, 2006-2011 (CAD, nominal prices) 73
Table 48: Canada Cigars and Cigarillos expenditure per head, 2001-2006 (US$ nominal prices) 74
Table 49: Canada Cigars and Cigarillos forecast expenditure per head, 2006-2011 (US$ nominal prices) 74
Table 50: Canada Cigars and Cigarillos consumption per head, 2001-2006 (Pieces) 75
Table 51: Canada Cigars and Cigarillos forecast consumption per head, 2006-2011 (Pieces) 75
Table 52: Canada Cigarettes value, 2001-2006 (CAD m, nominal prices) 76
Table 53: Canada Cigarettes value forecast, 2006-2011 (CAD m, nominal prices) 77
Table 54: Canada Cigarettes value, 2001-2006 (US$ m nominal prices) 79
Table 55: Canada Cigarettes value forecast, 2006-2011 (US$ m nominal prices) 80
Table 56: Canada Cigarettes volume, 2001-2006 (Pieces m) 82
Table 57: Canada Cigarettes volume forecast, 2006-2011 (Pieces m) 83
Table 58: Canada Cigarettes brand share by value, 2005-2006 (%) 86
Table 59: Canada Cigarettes value, by brand, 2005-2006 (CAD m nominal prices) 86
Table 60: Canada Tobacco company share, by value, 2005-2006 (%) 88
Table 61: Canada Cigarettes value, by company, 2005-2006 (CAD m nominal prices) 88
Table 62: Canada Cigarettes expenditure per head, 2001-2006 (CAD, nominal prices) 89
Table 63: Canada Cigarettes forecast expenditure per head, 2006-2011 (CAD, nominal prices) 89
Table 64: Canada Cigarettes expenditure per head, 2001-2006 (US$ nominal prices) 90
Table 65: Canada Cigarettes forecast expenditure per head, 2006-2011 (US$ nominal prices) 90
Table 66: Canada Cigarettes consumption per head, 2001-2006 (Pieces) 91
Table 67: Canada Cigarettes forecast consumption per head, 2006-2011 (Pieces) 91
Table 68: Canada Loose tobacco value, 2001-2006 (CAD m, nominal prices) 92
Table 69: Canada Loose tobacco value forecast, 2006-2011 (CAD m, nominal prices) 93
Table 70: Canada Loose tobacco value, 2001-2006 (US$ m nominal prices) 95
Table 71: Canada Loose tobacco value forecast, 2006-2011 (US$ m nominal prices) 96
Table 72: Canada Loose tobacco volume, 2001-2006 (Kg m) 98
Table 73: Canada Loose tobacco volume forecast, 2006-2011 (Kg m) 99
Table 74: Canada Loose tobacco brand share, by value, 2005-2006 (%) 102
Table 75: Canada Loose tobacco value, by brand, 2005-2006 (CAD m nominal prices) 102
Table 76: Canada Tobacco company share by value, 2005-2006 (%) 104
Table 77: Canada Loose tobacco value, by company, 2005-2006 (CAD m nominal prices) 104
Table 78: Canada Loose tobacco expenditure per head, 2001-2006 (CAD, nominal prices) 105
Table 79: Canada Loose tobacco forecast expenditure per head, 2006-2011 (CAD, nominal prices) 105
Table 80: Canada Loose tobacco expenditure per head, 2001-2006 (US$ nominal prices) 106
Table 81: Canada Loose tobacco forecast expenditure per head, 2006-2011 (US$ nominal prices) 106
Table 82: Canada Loose tobacco consumption per head, 2001-2006 (Kg) 107
Table 83: Canada Loose tobacco forecast consumption per head, 2006-2011 (Kg) 107
Table 84: Global Tobacco market value, 2006 108
Table 85: Global Tobacco market split (value terms (US$ m), 2006) – Top 5 countries 111
Table 86: Global Tobacco market volume, 2006 112
Table 87: Global Tobacco market split (volume terms, 2006) – Top 5 countries 114
Table 88: Leading players - Top 5 countries 115
Table 89: Canada Tobacco new product launches (reports) and SKUs, by company (Top 5 companies), 2006 116
Table 90: Canada Cigarettes new product launches (reports) and SKUs, by company, 2006 116
Table 91: Canada Tobacco new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 117
Table 92: Canada Tobacco new product launches (reports), by Ingredients, 2006 117
Table 93: Canada Tobacco new product launches (reports), by Package tags or Claims , 2006 118
Table 94: Canada Tobacco new product launches (reports) - Recent 5 launches 118
Table 95: Canada Cigarettes new product launches (reports) 118
Table 96: Canada Key Facts 120
Table 97: Canada population, by age group, 2000-2005 (millions) 123
Table 98: Canada population forecast, by age group, 2005-2010 (millions) 124
Table 99: Canada population, by gender, 2000-2005 (millions) 124
Table 100: Canada population forecast, by gender, 2005-2010 (millions) 125
Table 101: Canada real GDP, 2000-2005 (C $ bn, 2005 prices) 125
Table 102: Canada real GDP forecast, 2005-2010 (C $ bn, 2005 prices) 125
Table 103: Canada nominal GDP, 2000-2005 (C $ bn, nominal prices) 126
Table 104: Canada real GDP, 2000-2005 (US$ bn, 2005 prices) 126
Table 105: Canada real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 126
Table 106: Canada consumer price index, 2000-2005 (2000=100) 127
Table 107: Canada consumer price index, 2005-2010 (2000=100) 127
Table 108: Canada exchange rate, 2000-2005 127