Introduction

This databook is a detailed information resource covering all the key data points on Tobacco in Hong Kong. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Chewing tobacco, Cigars and Cigarillos, Cigarettes and Loose tobacco. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Tobacco in Hong Kong increased between 2001-2006, growing at an average annual rate of 3.2%. The leading company in the market in 2006 was Altria Group, Inc. The second-largest player was British American Tobacco plc with Reynolds American Inc. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Tobacco markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary market Level – Tobacco 2
Summary category level – Cigars and Cigarillos 3
Summary category level – Cigarettes 4
Summary category level – Loose Tobacco 5
Chapter 2 INTRODUCTION 15
What is this report about? 15
How to use this report 15
Market Definition 16
Chapter 3 HONG KONG TOBACCO – MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US $ 2001-2006 21
Value Analysis, US $ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 29
Expenditure & consumption per head 34
Chapter 4 LEADING COMPANY PROFILES 38
Altria Group, Inc. 38
British American Tobacco plc 40
Chapter 5 CATEGORY ANALYSIS - CIGARS AND CIGARILLOS 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US $ 2001-2006 45
Value Analysis, US $ 2006-2011 46
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share Analysis 52
Expenditure & consumption per head 55
Chapter 6 CATEGORY ANALYSIS - CIGARETTES 58
Value Analysis, 2001-2006 58
Value Analysis, 2006-2011 59
Value Analysis, US $ 2001-2006 61
Value Analysis, US $ 2006-2011 62
Volume Analysis, 2001-2006 64
Volume Analysis, 2006-2011 65
Company and Brand Share Analysis 68
Expenditure & consumption per head 71
Chapter 7 CATEGORY ANALYSIS - LOOSE TOBACCO 74
Value Analysis, 2001-2006 74
Value Analysis, 2006-2011 75
Value Analysis, US $ 2001-2006 77
Value Analysis, US $ 2006-2011 78
Volume Analysis, 2001-2006 80
Volume Analysis, 2006-2011 81
Company and Brand Share Analysis 84
Expenditure & consumption per head 87
Chapter 8 COUNTRY COMPARISON 90
Value 90
Volume 94
Market Share 97
Chapter 9 HONG KONG SOCIOECONOMIC PROFILE 98
Country Overview 98
Key Facts 99
Political Overview 100
Hong Kong Economic Overview 101
Chapter 10 HONG KONG MACROECONOMIC PROFILE 102
Macroeconomic Indicators 102
Chapter 11 RESEARCH METHODOLOGY 107
Methodology overview 107
Secondary research 108
Market modelling 109
Primary research 110
Data finalisation 110
Ongoing research 111
Chapter 12 APPENDIX 112
Future readings 112
How to contact experts in your industry 112


LIST OF FIGURES
Figure 1: Hong Kong Tobacco value & value forecast, 2001-2011 (HK$ m, nominal prices) 20
Figure 2: Hong Kong Tobacco category growth comparison, by value, 2001-2011 23
Figure 3: Hong Kong Tobacco volume & volume forecast, 2001-2011 (Kg/Pieces m) 27
Figure 4: Hong Kong Tobacco category growth comparison, by volume, 2001-2011 28
Figure 5: Hong Kong Tobacco company share, by value, 2005-2006 (%) 31
Figure 6: Hong Kong Cigars and Cigarillos value & value forecast, 2001-2011 (HK$ m, nominal prices) 44
Figure 7: Hong Kong Cigars and Cigarillos segment growth comparison, by value, 2001-2011 47
Figure 8: Hong Kong Cigars and Cigarillos volume & volume forecast, 2001-2011 (Pieces m) 50
Figure 9: Hong Kong Cigars and Cigarillos category growth comparison, by volume, 2001-2011 51
Figure 10: Hong Kong Cigars and Cigarillos company share, by value, 2005-2006 (%) 53
Figure 11: Hong Kong Cigarettes value & value forecast, 2001-2011 (HK$ m, nominal prices) 60
Figure 12: Hong Kong Cigarettes segment growth comparison, by value, 2001-2011 63
Figure 13: Hong Kong Cigarettes volume & volume forecast, 2001-2011 (Kg/Pieces m) 66
Figure 14: Hong Kong Cigarettes category growth comparison, by volume, 2001-2011 67
Figure 15: Hong Kong Cigarettes company share, by value, 2005-2006 (%) 69
Figure 16: Hong Kong Loose tobacco value & value forecast, 2001-2011 (HK$ m, 2005 prices) 76
Figure 17: Hong Kong Loose tobacco segment growth comparison, by value, 2001-2011 79
Figure 18: Hong Kong Loose tobacco volume & volume forecast, 2001-2011 (Kg/Pieces m) 82
Figure 19: Hong Kong Loose tobacco category growth comparison, by volume, 2001-2011 83
Figure 20: Hong Kong Loose tobacco company share, by value, 2005-2006 (%) 85
Figure 21: Global Tobacco market split (value terms, 2006) – Top 5 countries 91
Figure 22: Global Tobacco market value, 2001 – 2006 (Top 5 countries) 93
Figure 23: Global Tobacco market split (volume terms, 2006) – Top 5 countries 94
Figure 24: Global Tobacco market volume, 2001 – 2006 (Top 5 countries) 96
Figure 25: Map of Hong Kong 99
Figure 26: Annual data review process 108


LIST OF TABLES
Table 1: Tobacco category definitions 17
Table 2: Hong Kong Tobacco value, 2001-2006 (HK$ m, nominal prices) 18
Table 3: Hong Kong Tobacco value forecast, 2006-2011 (HK$ m, nominal prices) 19
Table 4: Hong Kong Tobacco value, 2001-2006 (US$ m nominal prices) 21
Table 5: Hong Kong Tobacco value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Hong Kong Tobacco volume, 2001-2006 (Kg/Pieces m) 25
Table 7: Hong Kong Tobacco volume forecast, 2006-2011 (Kg/Pieces m) 26
Table 8: Hong Kong Tobacco brand share, by value, 2005-2006 (%) 29
Table 9: Hong Kong Tobacco value, by brand, 2005-2006 (HK$ m nominal prices) 30
Table 10: Hong Kong Tobacco company share by value, 2005-2006 (%) 32
Table 11: Hong Kong Tobacco value, by company, 2005-2006 (HK$ m nominal prices) 33
Table 12: Hong Kong Tobacco expenditure per head, 2001-2006 (HK$, nominal prices) 34
Table 13: Hong Kong Tobacco forecast expenditure per head, 2006-2011 (HK$, nominal prices) 35
Table 14: Hong Kong Tobacco expenditure per head, 2001-2006 (US$ nominal prices) 36
Table 15: Hong Kong Tobacco forecast expenditure per head, 2006-2011 (US$ nominal prices) 36
Table 16: Hong Kong Tobacco consumption per head, 2001-2006 (Kg/Pieces) 37
Table 17: Hong Kong Tobacco forecast consumption per head, 2006-2011 (Kg/Pieces) 37
Table 18: Altria Group Inc Key Facts 38
Table 19: British American Tobacco plc Key Facts 40
Table 20: Hong Kong Cigars and Cigarillos value, 2001-2006 (HK$ m, nominal prices) 42
Table 21: Hong Kong Cigars and Cigarillos value forecast, 2006-2011 (HK$ m, nominal prices) 43
Table 22: Hong Kong Cigars and Cigarillos value, 2001-2006 (US$ m nominal prices) 45
Table 23: Hong Kong Cigars and Cigarillos value forecast, 2006-2011 (US$ m nominal prices) 46
Table 24: Hong Kong Cigars and Cigarillos volume, 2001-2006 (Pieces m) 48
Table 25: Hong Kong Cigars and Cigarillos volume forecast, 2006-2011 (Pieces m) 49
Table 26: Hong Kong Cigars and Cigarillos brand share, by value, 2005-2006 (%) 52
Table 27: Hong Kong Cigars and Cigarillos value, by brand, 2005-2006 (HK$ m nominal prices) 52
Table 28: Hong Kong Cigars and Cigarillos company share by value, 2005-2006 (%) 54
Table 29: Hong Kong Cigars and Cigarillos value, by company, 2005-2006 (HK$ m nominal prices) 54
Table 30: Hong Kong Cigars and Cigarillos expenditure per head, 2001-2006 (HK$, nominal prices) 55
Table 31: Hong Kong Cigars and Cigarillos forecast expenditure per head, 2006-2011 (HK$, nominal prices) 55
Table 32: Hong Kong Cigars and Cigarillos expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 33: Hong Kong Cigars and Cigarillos forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 34: Hong Kong Cigars and Cigarillos consumption per head, 2001-2006 (Pieces) 57
Table 35: Hong Kong Cigars and Cigarillos forecast consumption per head, 2006-2011 (Pieces) 57
Table 36: Hong Kong Cigarettes value, 2001-2006 (HK$ m, nominal prices) 58
Table 37: Hong Kong Cigarettes value forecast, 2006-2011 (HK$ m, nominal prices) 59
Table 38: Hong Kong Cigarettes value, 2001-2006 (US$ m nominal prices) 61
Table 39: Hong Kong Cigarettes value forecast, 2006-2011 (US$ m nominal prices) 62
Table 40: Hong Kong Cigarettes volume, 2001-2006 (Pieces m) 64
Table 41: Hong Kong Cigarettes volume forecast, 2006-2011 (Pieces m) 65
Table 42: Hong Kong Cigarettes brand share by value, 2005-2006 (%) 68
Table 43: Hong Kong Cigarettes value, by brand, 2005-2006 (HK$ m nominal prices) 68
Table 44: Hong Kong Cigarettes company share, by value, 2005-2006 (%) 70
Table 45: Hong Kong Cigarettes value, by company, 2005-2006 (HK$ m nominal prices) 70
Table 46: Hong Kong Cigarettes expenditure per head, 2001-2006 (HK$, nominal prices) 71
Table 47: Hong Kong Cigarettes forecast expenditure per head, 2006-2011 (HK$, nominal prices) 71
Table 48: Hong Kong Cigarettes expenditure per head, 2001-2006 (US$ nominal prices) 72
Table 49: Hong Kong Cigarettes forecast expenditure per head, 2006-2011 (US$ nominal prices) 72
Table 50: Hong Kong Cigarettes consumption per head, 2001-2006 (Pieces) 73
Table 51: Hong Kong Cigarettes forecast consumption per head, 2006-2011 (Pieces) 73
Table 52: Hong Kong Loose tobacco value, 2001-2006 (HK$ m, nominal prices) 74
Table 53: Hong Kong Loose tobacco value forecast, 2006-2011 (HK$ m, nominal prices) 75
Table 54: Hong Kong Loose tobacco value, 2001-2006 (US$ m nominal prices) 77
Table 55: Hong Kong Loose tobacco value forecast, 2006-2011 (US$ m nominal prices) 78
Table 56: Hong Kong Loose tobacco volume, 2001-2006 (Kg/Pieces m) 80
Table 57: Hong Kong Loose tobacco volume forecast, 2006-2011 (Kg m) 81
Table 58: Hong Kong Loose tobacco brand share, by value, 2005-2006 (%) 84
Table 59: Hong Kong Loose tobacco value, by brand, 2005-2006 (HK$ m nominal prices) 84
Table 60: Hong Kong Loose tobacco company share by value, 2005-2006 (%) 86
Table 61: Hong Kong Loose tobacco value, by company, 2005-2006 (HK$ m nominal prices) 86
Table 62: Hong Kong Loose tobacco expenditure per head, 2001-2006 (HK$, nominal prices) 87
Table 63: Hong Kong Loose tobacco forecast expenditure per head, 2006-2011 (HK$, nominal prices) 87
Table 64: Hong Kong Loose tobacco expenditure per head, 2001-2006 (US$ nominal prices) 88
Table 65: Hong Kong Loose tobacco forecast expenditure per head, 2006-2011 (US$ nominal prices) 88
Table 66: Hong Kong Loose tobacco consumption per head, 2001-2006 (Kg) 89
Table 67: Hong Kong Loose tobacco forecast consumption per head, 2006-2011 (Kg) 89
Table 68: Global Tobacco market value, 2006 90
Table 69: Global Tobacco market split (value terms (US$ m), 2006) – Top 5 countries 93
Table 70: Global Tobacco market volume, 2006 94
Table 71: Global Tobacco market split (volume terms, 2006) – Top 5 countries 96
Table 72: Leading players - Top 5 countries 97
Table 73: Hong Kong Key Facts 99
Table 74: Hong Kong population, by age group, 2000-2005 (millions) 102
Table 75: Hong Kong population forecast, by age group, 2005-2010 (millions) 103
Table 76: Hong Kong population, by gender, 2000-2005 (millions) 103
Table 77: Hong Kong population forecast, by gender, 2005-2010 (millions) 104
Table 78: Hong Kong real GDP, 2000-2005 (HKD bn, 2005 prices) 104
Table 79: Hong Kong real GDP forecast, 2005-2010 (HKD bn, 2005 prices) 104
Table 80: Hong Kong nominal GDP, 2000-2005 (HKD bn, nominal prices) 105
Table 81: Hong Kong real GDP, 2000-2005 (US$ bn, 2005 prices) 105
Table 82: Hong Kong real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 105
Table 83: Hong Kong consumer price index, 2000-2005 (2000=100) 106
Table 84: Hong Kong consumer price index, 2005-2010 (2000=100) 106
Table 85: Hong Kong exchange rate, 2000-2005 106