Introduction

This databook is a detailed information resource covering all the key data points on Tobacco in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Chewing tobacco, Cigars and Cigarillos, Cigarettes and Loose tobacco. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Tobacco in Italy increased between 2001-2006, growing at an average annual rate of 2.6%. The leading company in the market in 2006 was Logista. The second-largest player was Gutab Sas with Fortune Tobacco International Crop. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Tobacco markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary market level – Tobacco 2
Summary category level – Cigars and Cigarillos 3
Summary category level – Cigarettes 4
Summary category level – Loose Tobacco 5
Chapter 2 INTRODUCTION 15
What is this report about? 15
How to use this report 15
Market Definition 16
Chapter 3 ITALY TOBACCO - MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US $ 2001-2006 21
Value Analysis, US $ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 29
Expenditure & consumption per head 33
Chapter 4 LEADING COMPANY PROFILES 36
ALTRIA GROUP, INC. 36
IMPERIAL TOBACCO GROUP PLC 38
Chapter 5 CATEGORY ANAYSIS - CIGARS AND CIGARILLOS 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US $ 2001-2006 43
Value Analysis, US $ 2006-2011 44
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 50
Expenditure & consumption per head 53
Chapter 6 CATEGORY ANAYSIS - CIGARETTES 56
Value Analysis, 2001-2006 56
Value Analysis, 2006-2011 57
Value Analysis, US $ 2001-2006 59
Value Analysis, US $ 2006-2011 60
Volume Analysis, 2001-2006 62
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 66
Expenditure & consumption per head 69
Chapter 7 CATEGORY ANAYSIS - LOOSE TOBACCO 72
Value Analysis, 2001-2006 72
Value Analysis, 2006-2011 73
Value Analysis, US $ 2001-2006 75
Value Analysis, US $ 2006-2011 76
Volume Analysis, 2001-2006 78
Volume Analysis, 2006-2011 79
Company and Brand Share Analysis 82
Expenditure & consumption per head 85
Chapter 8 COUNTRY COMPARISON 88
Value 88
Volume 92
Market Share 95
Chapter 9 ITALY SOCIOECONOMIC PROFILE 96
Country Overview 96
Key Facts 97
Political Overview 98
Italy Economic Overview 99
Chapter 10 ITALY MACROECONOMIC PROFILE 100
Macroeconomic Indicators 100
Chapter 11 RESEARCH METHODOLOGY 105
Methodology overview 105
Secondary research 106
Market modelling 107
Primary research 108
Data finalisation 108
Ongoing research 109
Chapter 12 APPENDIX 110
Future readings 110
How to contact experts in your industry 110


LIST OF FIGURES
Figure 1: Italy Tobacco value & value forecast, 2001-2011 (€ m, nominal prices) 20
Figure 2: Italy Tobacco category growth comparison, by value, 2001-2011 23
Figure 3: Italy Tobacco volume & volume forecast, 2001-2011 (Kg/Pieces m) 27
Figure 4: Italy Tobacco category growth comparison, by volume, 2001-2011 28
Figure 5: Italy Tobacco company share, by value, 2005-2006 (%) 31
Figure 6: Italy Cigars and Cigarillos value & value forecast, 2001-2011 (€ m, nominal prices) 42
Figure 7: Italy Cigars and Cigarillos segment growth comparison, by value, 2001-2011 45
Figure 8: Italy Cigars and Cigarillos volume & volume forecast, 2001-2011 (Pieces m) 48
Figure 9: Italy Cigars and Cigarillos category growth comparison, by volume, 2001-2011 49
Figure 10: Italy Cigars and Cigarillos company share, by value, 2005-2006 (%) 51
Figure 11: Italy Cigarettes value & value forecast, 2001-2011 (€ m, nominal prices) 58
Figure 12: Italy Cigarettes segment growth comparison, by value, 2001-2011 61
Figure 13: Italy Cigarettes volume & volume forecast, 2001-2011 (Pieces m) 64
Figure 14: Italy Cigarettes category growth comparison, by volume, 2001-2011 65
Figure 15: Italy Cigarettes company share, by value, 2005-2006 (%) 67
Figure 16: Italy Loose tobacco value & value forecast, 2001-2011 (€ m, 2005 prices) 74
Figure 17: Italy Loose tobacco segment growth comparison, by value, 2001-2011 77
Figure 18: Italy Loose tobacco volume & volume forecast, 2001-2011 (Kg m) 80
Figure 19: Italy Loose tobacco category growth comparison, by volume, 2001-2011 81
Figure 20: Italy Loose tobacco company share, by value, 2005-2006 (%) 83
Figure 21: Global Tobacco market split (value terms, 2006) – Top 5 countries 89
Figure 22: Global Tobacco market value, 2001 – 2006 (Top 5 countries) 91
Figure 23: Global Tobacco market split (volume terms, 2006) – Top 5 countries 92
Figure 24: Global Tobacco market volume, 2001 – 2006 (Top 5 countries) 94
Figure 25: Map of Italy 97
Figure 26: Annual data review process 106


LIST OF TABLES
Table 1: Tobacco category definitions 17
Table 2: Italy Tobacco value, 2001-2006 (€ m, nominal prices) 18
Table 3: Italy Tobacco value forecast, 2006-2011 (€ m, nominal prices) 19
Table 4: Italy Tobacco value, 2001-2006 (US$ m nominal prices) 21
Table 5: Italy Tobacco value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Italy Tobacco volume, 2001-2006 (Kg/Pieces m) 25
Table 7: Italy Tobacco volume forecast, 2006-2011 (Kg/Pieces m) 26
Table 8: Italy Tobacco brand share, by value, 2005-2006 (%) 29
Table 9: Italy Tobacco value, by brand, 2005-2006 (€ m nominal prices) 30
Table 10: Italy Tobacco company share by value, 2005-2006 (%) 32
Table 11: Italy Tobacco value, by company, 2005-2006 (€ m nominal prices) 32
Table 12: Italy Tobacco expenditure per head, 2001-2006 (€, nominal prices) 33
Table 13: Italy Tobacco forecast expenditure per head, 2006-2011 (€, nominal prices) 33
Table 14: Italy Tobacco expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Italy Tobacco forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Italy Tobacco consumption per head, 2001-2006 (Kg/Pieces) 35
Table 17: Italy Tobacco forecast consumption per head, 2006-2011 (Kg/Pieces) 35
Table 18: Altria Group Inc Key Facts 36
Table 19: Imperial Tobacco Key Facts 38
Table 20: Italy Cigars and Cigarillos value, 2001-2006 (€ m, nominal prices) 40
Table 21: Italy Cigars and Cigarillos value forecast, 2006-2011 (€ m, nominal prices) 41
Table 22: Italy Cigars and Cigarillos value, 2001-2006 (US$ m nominal prices) 43
Table 23: Italy Cigars and Cigarillos value forecast, 2006-2011 (US$ m nominal prices) 44
Table 24: Italy Cigars and Cigarillos volume, 2001-2006 (Pieces m) 46
Table 25: Italy Cigars and Cigarillos volume forecast, 2006-2011 (Pieces m) 47
Table 26: Italy Cigars and Cigarillos brand share, by value, 2005-2006 (%) 50
Table 27: Italy Cigars and Cigarillos value, by brand, 2005-2006 (€ m nominal prices) 50
Table 28: Italy Cigars and Cigarillos company share by value, 2005-2006 (%) 52
Table 29: Italy Cigars and Cigarillos value, by company, 2005-2006 (€ m nominal prices) 52
Table 30: Italy Cigars and Cigarillos expenditure per head, 2001-2006 (€, nominal prices) 53
Table 31: Italy Cigars and Cigarillos forecast expenditure per head, 2006-2011 (€, nominal prices) 53
Table 32: Italy Cigars and Cigarillos expenditure per head, 2001-2006 (US$ nominal prices) 54
Table 33: Italy Cigars and Cigarillos forecast expenditure per head, 2006-2011 (US$ nominal prices) 54
Table 34: Italy Cigars and Cigarillos consumption per head, 2001-2006 (Pieces) 55
Table 35: Italy Cigars and Cigarillos forecast consumption per head, 2006-2011 (Pieces) 55
Table 36: Italy Cigarettes value, 2001-2006 (€ m, nominal prices) 56
Table 37: Italy Cigarettes value forecast, 2006-2011 (€ m, nominal prices) 57
Table 38: Italy Cigarettes value, 2001-2006 (US$ m nominal prices) 59
Table 39: Italy Cigarettes value forecast, 2006-2011 (US$ m nominal prices) 60
Table 40: Italy Cigarettes volume, 2001-2006 (Pieces m) 62
Table 41: Italy Cigarettes volume forecast, 2006-2011 (Pieces m) 63
Table 42: Italy Cigarettes brand share by value, 2005-2006 (%) 66
Table 43: Italy Cigarettes value, by brand, 2005-2006 (€ m nominal prices) 66
Table 44: Italy Cigarettes company share, by value, 2005-2006 (%) 68
Table 45: Italy Cigarettes value, by company, 2005-2006 (€ m nominal prices) 68
Table 46: Italy Cigarettes expenditure per head, 2001-2006 (€, nominal prices) 69
Table 47: Italy Cigarettes forecast expenditure per head, 2006-2011 (€, nominal prices) 69
Table 48: Italy Cigarettes expenditure per head, 2001-2006 (US$ nominal prices) 70
Table 49: Italy Cigarettes forecast expenditure per head, 2006-2011 (US$ nominal prices) 70
Table 50: Italy Cigarettes consumption per head, 2001-2006 (Pieces) 71
Table 51: Italy Cigarettes forecast consumption per head, 2006-2011 (Pieces) 71
Table 52: Italy Loose tobacco value, 2001-2006 (€ m, nominal prices) 72
Table 53: Italy Loose tobacco value forecast, 2006-2011 (€ m, nominal prices) 73
Table 54: Italy Loose tobacco value, 2001-2006 (US$ m nominal prices) 75
Table 55: Italy Loose tobacco value forecast, 2006-2011 (US$ m nominal prices) 76
Table 56: Italy Loose tobacco volume, 2001-2006 (Kg m) 78
Table 57: Italy Loose tobacco volume forecast, 2006-2011 (Kg m) 79
Table 58: Italy Loose tobacco brand share, by value, 2005-2006 (%) 82
Table 59: Italy Loose tobacco value, by brand, 2005-2006 (€ m nominal prices) 82
Table 60: Italy Loose Tobacco company share by value, 2005-2006 (%) 84
Table 61: Italy Loose tobacco value, by company, 2005-2006 (€ m nominal prices) 84
Table 62: Italy Loose tobacco expenditure per head, 2001-2006 (€, nominal prices) 85
Table 63: Italy Loose tobacco forecast expenditure per head, 2006-2011 (€, nominal prices) 85
Table 64: Italy Loose tobacco expenditure per head, 2001-2006 (US$ nominal prices) 86
Table 65: Italy Loose tobacco forecast expenditure per head, 2006-2011 (US$ nominal prices) 86
Table 66: Italy Loose tobacco consumption per head, 2001-2006 (Kg) 87
Table 67: Italy Loose tobacco forecast consumption per head, 2006-2011 (Kg) 87
Table 68: Global Tobacco market value, 2006 88
Table 69: Global Tobacco market split (value terms (US$ m), 2006) – Top 5 countries 91
Table 70: Global Tobacco market volume, 2006 92
Table 71: Global Tobacco market split (volume terms, 2006) – Top 5 countries 94
Table 72: Leading players - Top 5 countries 95
Table 73: Italy Key Facts 97
Table 74: Italy population, by age group, 2000-2005 (millions) 100
Table 75: Italy population forecast, by age group, 2005-2010 (millions) 101
Table 76: Italy population, by gender, 2000-2005 (millions) 101
Table 77: Italy population forecast, by gender, 2005-2010 (millions) 102
Table 78: Italy real GDP, 2000-2005 (EUR bn, 2005 prices) 102
Table 79: Italy real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 102
Table 80: Italy nominal GDP, 2000-2005 (EUR bn, nominal prices) 103
Table 81: Italy real GDP, 2000-2005 (US$ bn, 2005 prices) 103
Table 82: Italy real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 103
Table 83: Italy consumer price index, 2000-2005 (2000=100) 104
Table 84: Italy consumer price index, 2005-2010 (2000=100) 104
Table 85: Italy exchange rate, 2000-2005 104