Introduction

This databook is a detailed information resource covering all the key data points on Cat Care in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Cat Care in Vietnam increased between 2001-2006, growing at an average annual rate of 5.7%. The leading company in the market in 2006 was Nestle S.A. The second-largest player was Mars, Inc.

Reasons to Purchase

Discover the major quantitative trends affecting the Cat Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat treats & milk 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 VIETNAM CAT CARE - MARKET OVERVIEW 17
Value Analysis, 2001-2006 17
Value Analysis, 2006-2011 18
Value Analysis, US$ 2001-2006 20
Value Analysis, US$ 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 24
Company and Brand Share Analysis 26
Expenditure & consumption per head 29
Chapter 4 LEADING COMPANY PROFILES 32
NESTLE S.A. 32
Mars, Inc. 35
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 44
Company and Brand Share Analysis 46
Expenditure & consumption per head 48
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 51
Value Analysis, 2001-2006 51
Value Analysis, 2006-2011 52
Value Analysis, US$ 2001-2006 54
Value Analysis, US$ 2006-2011 55
Volume Analysis, 2001-2006 56
Volume Analysis, 2006-2011 57
Company and Brand Share Analysis 59
Expenditure & consumption per head 61
Chapter 7 CATEGORY ANALYSIS - CAT TREATS & MILK 64
Value Analysis, 2001-2006 64
Value Analysis, 2006-2011 64
Value Analysis, US$ 2001-2006 66
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 70
Expenditure & consumption per head 72
Chapter 8 COUNTRY COMPARISON 75
Value 75
Volume 79
Market Share 82
Chapter 9 VIETNAM SOCIOECONOMIC PROFILE 83
Country Overview 83
Key Facts 84
Political Overview 85
Vietnam Economic Overview 86
Chapter 10 VIETNAM MACROECONOMIC PROFILE 87
Macroeconomic Indicators 87
Chapter 11 RESEARCH METHODOLOGY 92
Methodology overview 92
Secondary research 93
Market modelling 94
Primary research 95
Data finalisation 95
Ongoing research 96
Chapter 12 APPENDIX 97
Future readings 97
How to contact experts in your industry 97


LIST OF FIGURES
Figure 1: Vietnam Cat Care value & value forecast, 2001-2011 (VND m, nominal prices) 19
Figure 2: Vietnam Cat Care category growth comparison, by value, 2001-2011 22
Figure 3: Vietnam Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 25
Figure 4: Vietnam Cat Care category growth comparison, by volume, 2001-2011 25
Figure 5: Vietnam Cat Care company share, by value, 2005-2006 (%) 27
Figure 6: Vietnam Cat food value & value forecast, 2001-2011 (VND m, nominal prices) 39
Figure 7: Vietnam Cat food category growth comparison, by value, 2001-2011 42
Figure 8: Vietnam Cat food volume & volume forecast, 2001-2011 (Kg m) 45
Figure 9: Vietnam Cat food category growth comparison, by volume, 2001-2011 45
Figure 10: Vietnam Cat litter value & value forecast, 2001-2011 (VND m, nominal prices) 53
Figure 11: Vietnam Cat litter volume & volume forecast, 2001-2011 (Kg m) 58
Figure 12: Vietnam Cat treats & milk value & value forecast, 2001-2011 (VND m, nominal prices) 65
Figure 13: Vietnam Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 69
Figure 14: Global Cat Care market split (value terms, 2006) – Top 5 countries 76
Figure 15: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 78
Figure 16: Global Cat Care market split (volume terms, 2006) – Top 5 countries 79
Figure 17: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 81
Figure 18: Map of Vietnam 84
Figure 19: Annual data review process 93


LIST OF TABLES
Table 1: Cat care category definitions 8
Table 2: Vietnam Cat Care value, 2001-2006 (VND m, nominal prices) 17
Table 3: Vietnam Cat Care value forecast, 2006-2011 (VND m, nominal prices) 18
Table 4: Vietnam Cat Care value, 2001-2006 (US$ m nominal prices) 20
Table 5: Vietnam Cat Care value forecast, 2006-2011 (US$ m nominal prices) 21
Table 6: Vietnam Cat Care volume, 2001-2006 (Kg/Liters/Units m) 23
Table 7: Vietnam Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 24
Table 8: Vietnam Cat Care brand share, by value, 2005-2006 (%) 26
Table 9: Vietnam Cat Care value, by brand 2005-2006 (VND m nominal prices) 26
Table 10: Vietnam Cat Care company share by value, 2005-2006 (%) 28
Table 11: Vietnam Cat Care value, by company, 2005-2006 (VND m nominal prices) 28
Table 12: Vietnam Cat Care expenditure per head, 2001-2006 (VND, nominal prices) 29
Table 13: Vietnam Cat Care forecast expenditure per head, 2006-2011 (VND, nominal prices) 29
Table 14: Vietnam Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 30
Table 15: Vietnam Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 30
Table 16: Vietnam Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 31
Table 17: Vietnam Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 31
Table 18: Nestle S.A. Key Facts 32
Table 19: Mars, Inc. Key Facts 35
Table 20: Vietnam Cat food value, 2001-2006 (VND m, nominal prices) 37
Table 21: Vietnam Cat food value forecast, 2006-2011 (VND m, nominal prices) 38
Table 22: Vietnam Cat food value, 2001-2006 (US$ m nominal prices) 40
Table 23: Vietnam Cat food value forecast, 2006-2011 (US$ m nominal prices) 41
Table 24: Vietnam Cat food volume, 2001-2006 (Kg m) 43
Table 25: Vietnam Cat food volume forecast, 2006-2011 (Kg m) 44
Table 26: Vietnam Cat food brand share, by value, 2005-2006 (%) 46
Table 27: Vietnam Cat food value, by brand 2005-2006 (VND m nominal prices) 46
Table 28: Vietnam Cat food company share by value, 2005-2006 (%) 47
Table 29: Vietnam Cat food value, by company, 2005-2006 (VND m nominal prices) 47
Table 30: Vietnam Cat food expenditure per head, 2001-2006 (VND, nominal prices) 48
Table 31: Vietnam Cat food forecast expenditure per head, 2006-2011 (VND, nominal prices) 48
Table 32: Vietnam Cat food expenditure per head, 2001-2006 (US$ nominal prices) 49
Table 33: Vietnam Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 49
Table 34: Vietnam Cat food consumption per head, 2001-2006 (Kg) 50
Table 35: Vietnam Cat food forecast consumption per head, 2006-2011 (Kg) 50
Table 36: Vietnam Cat litter value, 2001-2006 (VND m, nominal prices) 51
Table 37: Vietnam Cat litter value forecast, 2006-2011 (VND m, nominal prices) 52
Table 38: Vietnam Cat litter value, 2001-2006 (US$ m nominal prices) 54
Table 39: Vietnam Cat litter value forecast, 2006-2011 (US$ m nominal prices) 55
Table 40: Vietnam Cat litter volume, 2001-2006 (Kg m) 56
Table 41: Vietnam Cat litter volume forecast, 2006-2011 (Kg m) 57
Table 42: Vietnam Cat litter brand share, by value, 2005-2006 (%) 59
Table 43: Vietnam Cat litter value, by brand 2005-2006 (VND m nominal prices) 59
Table 44: Vietnam Cat litter company share by value, 2005-2006 (%) 60
Table 45: Vietnam Cat litter value, by company, 2005-2006 (VND m nominal prices) 60
Table 46: Vietnam Cat litter expenditure per head, 2001-2006 (VND, nominal prices) 61
Table 47: Vietnam Cat litter forecast expenditure per head, 2006-2011 (VND, nominal prices) 61
Table 48: Vietnam Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 62
Table 49: Vietnam Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 62
Table 50: Vietnam Cat litter consumption per head, 2001-2006 (Kg) 63
Table 51: Vietnam Cat litter forecast consumption per head, 2006-2011 (Kg) 63
Table 52: Vietnam Cat treats & milk value, 2001-2006 (VND m, nominal prices) 64
Table 53: Vietnam Cat treats & milk value forecast, 2006-2011 (VND m, nominal prices) 64
Table 54: Vietnam Cat treats & milk value, 2001-2006 (US$ m nominal prices) 66
Table 55: Vietnam Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 66
Table 56: Vietnam Cat treats & milk volume, 2001-2006 (Kg/Liters m) 67
Table 57: Vietnam Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 68
Table 58: Vietnam Cat treats & milk brand share, by value, 2005-2006 (%) 70
Table 59: Vietnam Cat treats & milk value, by brand 2005-2006 (VND m nominal prices) 70
Table 60: Vietnam Cat treats & milk company share by value, 2005-2006 (%) 71
Table 61: Vietnam Cat treats & milk value, by company, 2005-2006 (VND m nominal prices) 71
Table 62: Vietnam Cat treats & milk expenditure per head, 2001-2006 (VND, nominal prices) 72
Table 63: Vietnam Cat treats & milk forecast expenditure per head, 2006-2011 (VND, nominal prices) 72
Table 64: Vietnam Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 73
Table 65: Vietnam Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 73
Table 66: Vietnam Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 74
Table 67: Vietnam Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 74
Table 68: Global Cat Care market value, 2006 75
Table 69: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 78
Table 70: Global Cat Care market volume, 2006 79
Table 71: Global Cat Care market split (volume terms, 2006) – Top 5 countries 81
Table 72: Leading players - Top 5 countries 82
Table 73: Vietnam Key Facts 84
Table 74: Vietnam population, by age group, 2000-2005 (millions) 87
Table 75: Vietnam population forecast, by age group, 2005-2010 (millions) 88
Table 76: Vietnam population, by gender, 2000-2005 (millions) 88
Table 77: Vietnam population forecast, by gender, 2005-2010 (millions) 89
Table 78: Vietnam real GDP, 2000-2005 (VND bn, 2005 prices) 89
Table 79: Vietnam real GDP forecast, 2005-2010 (VND bn, 2005 prices) 89
Table 80: Vietnam nominal GDP, 2000-2005 (VND bn, nominal prices) 90
Table 81: Vietnam real GDP, 2000-2005 (US$ bn, 2005 prices) 90
Table 82: Vietnam real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 90
Table 83: Vietnam consumer price index, 2000-2005 (2000=100) 91
Table 84: Vietnam consumer price index, 2005-2010 (2000=100) 91
Table 85: Vietnam exchange rate, 2000-2005 91