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| Textile, Habillement > Etude de marché sectorielle |
| UK Consumer Insights 2007: Marks & Spencer - Clothing |
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€ 1 528,00 |
Editeur
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Verdict |
Langue
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Anglais |
Date de publication : |
Juin 2007 |
Taille du document : |
62 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| UK Consumer Insights 2007: Marks & Spencer - Clothing |
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Introduction
Verdict Research: UK Consumer Insights 2007 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.
Scope
Highlights
Reasons to Purchase
New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are. Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers. Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.
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TABLE OF CONTENTS
CHAPTER 1 AT A GLANCE SUMMARY 9
Summary 9
CHAPTER 2 SHARE OF SHOPPERS 10
Marks & Spencer share of shoppers 10
Marks & Spencer share of shoppers by demographics 12
Marks & Spencer share of shoppers by television region 14
Marks & Spencer share of shoppers by household characteristics 15
Marks & Spencer share of shoppers by other characteristics and ACORN classification 19
CHAPTER 3 CONVERSION AND NON-CONVERSION 22
Marks & Spencer conversion of visitors to main users 22
Marks & Spencer conversion of visitors to main users by demographics and region 24
Marks & Spencer conversion of visitors to main users by household characteristics 26
Non-converting customers 30
Profile of Marks & Spencer non-converting customers by demographics and region 32
CHAPTER 4 PROFILE OF SHOPPERS 34
Marks & Spencer profile of shoppers by demographics 34
Marks & Spencer profile of shoppers by television region 36
Marks & Spencer profile of shoppers by household characteristics 38
Marks & Spencer profile of shoppers by other characteristics and ACORN classification 42
CHAPTER 5 LOYALTY 45
Marks & Spencer loyalty of main users 45
Marks & Spencer loyalty of main users by demographics and region 47
Marks & Spencer loyalty of main users by household characteristics 48
Marks & Spencer basic drivers of loyalty and disloyalty 52
Marks & Spencer detailed drivers of loyalty 53
CHAPTER 6 COMPETITION 55
Competition in clothing 55
Cross sector competitor dynamics 56
CHAPTER 7 APPENDIX 58
Basic methodology 58
The selection of parliamentary constituencies 60
Metropolitan county 60
Other 100% urban 60
Mixed urban/rural 60
Rural 61
The selection of enumeration districts 61
The selection of respondents 62
Post survey weighting 62
LIST OF TABLES
Table 1: Key performance indicators for Marks & Spencer in clothing 9
Table 2: Marks & Spencer change in visitor share (%) 2003-2007 10
Table 3: Marks & Spencer change in main user share (%) 2003-2007 11
Table 4: Marks & Spencer visitor and main user share by ACORN classification (%) 2007 19
Table 5: Marks & Spencer change in conversion rates (%) 2003-2007 22
Table 6: Marks & Spencer change in non-conversion rates (%) 2003-2007 23
Table 7: Main stores non-converters use instead of Marks & Spencer (%) 2007 30
Table 8: Marks & Spencer visitor and main user profile by household tenure (%) 2007 42
Table 9: Marks & Spencer change in loyalty (%) 2003-2007 45
Table 10: Marks & Spencer change in disloyalty (%) 2003-2007 46
Table 11: Marks & Spencer drivers of loyalty (%) 2003-2007 52
Table 12: Marks & Spencer drivers of disloyalty (%) 2003-2007 52
Table 13: Marks & Spencer detailed drivers of loyalty (%) 2007 53
Table 14: Cross sector matrix shopping (%) 2007 56
Table 15: Other retailers used (%) 2007 56
Table 16: Sample sizes by sector 2007 59
LIST OF FIGURES
Figure 1: Marks & Spencer visitor share (%) 2003-2007 10
Figure 2: Marks & Spencer main user share (%) 2003-2007 11
Figure 3: Marks & Spencer visitor share by demographic group (%) 2007 12
Figure 4: Marks & Spencer main user share by demographic group (%) 2007 13
Figure 5: Marks & Spencer visitor share by television region (%) 2007 14
Figure 6: Marks & Spencer main user share by television region (%) 2007 14
Figure 7: Marks & Spencer visitor and main user share by household tenure (%) 2007 15
Figure 8: Marks & Spencer visitor and main user share by number of people in household (%) 2007 16
Figure 9: Marks & Spencer visitor and main user share by children in household (%) 2007 17
Figure 10: Marks & Spencer visitor and main user share by number of cars in household (%) 2007 18
Figure 11: Marks & Spencer visitor and main user share by working status (%) 2007 20
Figure 12: Marks & Spencer visitor and main user share by marital status (%) 2007 21
Figure 13: Marks & Spencer conversion rates (%) 2003-2007 22
Figure 14: Marks & Spencer non-conversion rates (%) 2003-2007 23
Figure 15: Marks & Spencer conversion rates by demographic group (%) 2007 24
Figure 16: Marks & Spencer conversion rates by region (%) 2007 25
Figure 17: Marks & Spencer conversion rates by household tenure (%) 2007 26
Figure 18: Marks & Spencer conversion rates by number of people in household (%) 2007 27
Figure 19: Marks & Spencer conversion rates by children in household (%) 2007 28
Figure 20: Marks & Spencer conversion rates by number of cars in household (%) 2007 29
Figure 21: Marks & Spencer non-conversion rates (%) 2003-2007 30
Figure 22: Marks & Spencer non-conversion rates by demographic group (%) 2007 31
Figure 23: Demographic profile of non-converting Marks & Spencer visitors (%) 2007 32
Figure 24: Regional profile of non-converting Marks & Spencer visitors (%) 2007 33
Figure 25: Marks & Spencer visitor profile by demographic group (%) 2007 34
Figure 26: Marks & Spencer main user profile by demographic group (%) 2007 35
Figure 27: Marks & Spencer visitor profile by television region (%) 2007 36
Figure 28: Marks & Spencer main user profile by region (%) 2007 37
Figure 29: Marks & Spencer visitor and main user profile by household tenure (%) 2007 38
Figure 30: Marks & Spencer visitor and main user profile by number of people in household (%) 2007 39
Figure 31: Marks & Spencer and main user profile by children in household (%) 2007 40
Figure 32: Marks & Spencer visitor and main user profile by number of cars in household (%) 2007 41
Figure 33: Marks & Spencer visitor and main user profile by working status (%) 2007 43
Figure 34: Marks & Spencer visitor and main user profile by marital status (%) 2007 44
Figure 35: Marks & Spencer loyalty (%) 2003-2007 45
Figure 36: Marks & Spencer disloyalty (%) 2003-2007 46
Figure 37: Marks & Spencer loyalty by demographics (%) 2007 47
Figure 38: Marks & Spencer loyalty by region (%) 2007 47
Figure 39: Marks & Spencer loyalty by household tenure (%) 2007 48
Figure 40: Marks & Spencer loyalty by number of people in household (%) 2007 49
Figure 41: Marks & Spencer loyalty by children in household (%) 2007 50
Figure 42: Marks & Spencer loyalty by number of cars in household (%) 2007 51
Figure 43: Marks & Spencer – other clothing stores used (%) 2007 55
Figure 44: Preference stores (%) 2007 55
Figure 45: Sectors shopped (%) 2007 57
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