Mon compte | Mon panier (0) | Contactez-nous | Abonnez-vous !
 
       
           
Home > SERVICES > Services Aux Entreprises > Marketing > Stratégie - Organisation > Implementing a segmented ...
AUTRES RESSOURCES
 
AUTRES SECTEURS
 
TOUS NOS SECTEURS
 
Stratégie - Organisation > Etude de marché sectorielle
 Implementing a segmented strategy
€ 320,00
Editeur :
Ovum
Langue :
Anglais
Date de publication :
Avril 2007
Taille du document :
8
Autres informations :
Description , Table des matières
 
Recevez cette publication aujourd'hui !
Plus d'information ?
+33 437 37 1637
 
Rechercher d'autres rapports et études à commander

Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux

Rapports privés en relation
Enterprise Architecture
252 pages | Février 2004 |
Butler Group believes that now is the time for organisations to start considering and deploying Enterprise Architecture based around a balanced business process and information view of operations.
1 195,00 €
 
 
NCI: Attitudes to Price Across Europe
83 pages | Février 2005 |
IntroductionConsumer attitudes to price are both diverse and complex.
Although competitive tariffs and savings will attract certain customer types to utilities, the importance of brand, product ran
2 236,00 €
 
 
European Retail Banking Technology Spending Strategies: a survey of 100 decision-makers
66 pages | Janvier 2005 |
IntroductionThis report presents the views of 100 business and technology decision-makers in the retail banking sector, drilling down into IT strategy drivers and pinpointing key investment areas for
2 716,00 €
 
 
Market Research in China
18 pages | Novembre 2004 |
Datamonitor's Market Research in China industry profile is an essential resource for top-level data and analysis covering the market research industry.
It includes data on market size and segmentat
160,00 €
 
 
Market Research in Asia-Pacific
17 pages | Novembre 2004 |
Datamonitor's Market Research in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the market research industry.
It includes data on market size and se
160,00 €
 
 
Anheuser-Busch case study: launching low carbohydrate alcoholic drinks
16 pages | Mai 2004 |
IntroductionThis report on Anheuser Busch forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors.
Each case study pr
236,00 €
 
 
The Blockbuster Drugs Outlook: Optimum management strategies throughout the product lifecycle
258 pages | Mai 2001 |
Cost containment pressures have increased the need for pharmaceutical companies to launch innovative, new drugs with sales potentials in excess of $1bn.
In addition to this, companies must ensu
955,00 €
 
 
Market Research in Germany
18 pages | Novembre 2004 |
Datamonitor's Market Research in Germany industry profile is an essential resource for top-level data and analysis covering the market research industry.
It includes data on market size and segment
160,00 €
 
 
Exploiting the SME opportunity
61 pages | Décembre 2004 |
IntroductionSmall and medium-sized enterprises (SMEs) are one of the fastest growing ICT opportunities, but are notoriously hard to target.
Evolving distribution and hosting models make SMEs more a
2 716,00 €
 
 
Market Research in the United Kingdom
19 pages | Novembre 2004 |
Datamonitor's Market Research in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the market research industry.
It includes data on market size
160,00 €
 
 
 
Autres secteurs en relation
Rechercher d'autres rapports!
 
 
 
Présentation de l'étude de marché - Description & Table des matières
 Implementing a segmented strategy

Implementing a highly segmented approach to tariffs, products and services can be rewarding for mobile operators. This is particularly true for those in mature markets, where segmentation can divide up large subscriber bases into smaller groups that are easier to understand and cater for. This report gives an introduction to different segmentation strategies and studies the potential benefits and risks for mobile operators employing a highly segmented strategy.


 

Table of contents

Key messages

Mature mobile markets are different to emerging markets

A highly segmented approach can be rewarding

-Highly segmented bank offerings

Different paths for MNOs towards providing more segmented offerings

Orange’s Animal tariffs
The sub-brand approach may be more suitable for some MNOs
SK Telecom’s segmentation strategy

Many risks involved with change


New Search:

PPLSEN