A large variety of portable devices are now able to play video content, so mobile TV won’t be just about mobile phones. The video player function is increasingly added to consumer devices like game decks and digital music players. Along with the ongoing consumer product innovation, different business models are being developed in the industry to offer video and TV on the move to customers, both for on-demand and live content.

This report assesses the strategies and models for TV and video over these portable devices.

Table of contents

Key messages

Different strategies and models for TV and video on the move

Different approaches to portable video/TV
Mapping of portable TV/video players
Different business models for the delivery of content on portable devices

TV/video on portable media players

Video-capable PMP market
The service and content side of the video PMP market remains to be built
PMP players’ strategies

Strategies for telcos in the PMP market

Why it matters for telcos
Potential opportunities to develop

Table of figures

Figure 1 Video-capable portable devices and content delivery methods
Figure 2 Video-capable portable devices mapping: size vs. connectivity
Figure 3 Video-capable portable devices mapping: memory versus price
Figure 4 Video codecs supported by some portable media players
Figure 5 Value chain structure in the closed store PMP model
Figure 6 Value chain structure in the open PMP model
Figure 7 Value chain structure in the mobile walled garden model
Figure 8 Value chain structure in the wholesale mobile broadcast model
Figure 9 Value chain structure in the place-shifting TV model
Figure 10 Segmentation of the video-capable PMP market
Figure 11 Forecasted shipments of video-capable PMPs in Western Europe
Figure 12 Strategic positioning of PMP vendors
Figure 13 Analysis of opportunities of the PMP market for telecoms operators