HSDPA and EVDO networks have now been widely deployed globally. As with initial 3G launches these networks are first being used to deliver wireless broadband via data cards- initially targeted at the enterprise. Yet unlike previous technologies, the technologies are providing a user experience which lives up to the marketing. These services are mobilising workers with speedy connection to a VPN, email, applications and the Internet. The two largest drivers for take-up are simple and affordable pricing and ADSL-like speeds. At this stage take-up is strongest in white- collar and SME segments, but we are sceptical about broader take-up in the grey- or blue-collar segment unless current prices fall. In this report, Ovum looks at operator strategies and market trends in the delivery of 3G wireless broadband to laptops.

Table of contents

Key messages
Recommendations for players
Drivers and barriers
Data card vendors
Data card products
Embedded laptops
Operator strategies
HSDPA and EVDO network launches have driven uptake
Service pricing
Channels
Development

Table of figures

Figure 1 Drivers and barriers for data cards
Figure 2 Embedded laptops: competitive landscape
Figure 3 Advantages and disadvantages of embedded modules or data cards
Figure 4 Orange UK pricing