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| Réseaux Mobiles > Etude de marché sectorielle |
| Emerging business models for mobile advertising |
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€ 600,00 |
Editeur
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Ovum |
Langue
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Anglais |
Date de publication : |
Janvier 2007 |
Taille du document : |
8 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Emerging business models for mobile advertising |
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This report analyses the emerging business models for mobile advertising, including cost-per-thousand, cost-per-click and cost-per-acquisition models.
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Table of contents
Cost-per-thousand model
How it works
Mobile revenue flows
Challenges of the CPM model in the mobile world
Cost-per-click model and mobile search marketing
How it works
Challenges
Cost-per-acquisition model
Table of figures
Figure 1 Operator-centric CPM mobile advertising model
Figure 2 Non-operator-centric CPM mobile advertising model
Figure 3 Operator partners with WASP
Figure 4 Operator partners with Internet search brand
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