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| Réseaux Mobiles > Etude de marché sectorielle |
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€ 320,00 |
Editeur
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Ovum |
Langue
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Anglais |
Date de publication : |
Août 2006 |
Taille du document : |
13 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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AOL has found its US business in an increasingly unsustainable position over recent years. Unable to provide high-speed access on an economically viable basis, the company has struggled to remain competitive in its domestic market since the advent of broadband. Forced to offer dial-up access and membership to its portal on a ‘bring your own access’ basis, the company’s US customer base has faced inexorable decline. Despite a restructuring of its operations in 2004, and a major shift in strategic focus (towards stimulating growth in revenues from advertising and value-added services) subscriber numbers continue to fall, and the decline shows little sign of slowing down.
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Table of contents
Ovum view
Heading towards an uncertain future
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Economic environment
Regulatory environment
Competitor positioning
Structure
Strategy analysis
Ongoing decline of core business
Generating additional subscription revenues
Boosting online advertising revenues
Reducing costs
Financial analysis
Growth and profitability
Segment analysis
Other indicators
Table of figures
Figure 1 Time Warner corporate structure
Figure 2 AOL key financials
Figure 3 Revenue split
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PPLSEN
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