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Equipement Vidéo > Etude de marché sectorielle
 Apple: Video iPod case study
€ 320,00
Editeur :
Ovum
Langue :
Anglais
Date de publication :
Juin 2006
Taille du document :
7
Autres informations :
Description , Table des matières
 
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Présentation de l'étude de marché - Description & Table des matières
 Apple: Video iPod case study

At the beginning of the 21st century, Apple moved into the competitive arena of content-driven technologies – from the iMac to the portable music player called iPod. Having grown the music download market significantly with its iTunes service, Apple is now moving towards the fifth-generation iPod device and a mix of rich audio-visual content services.


 

Table of contents

Ovum view

Background: a long history

iPod video download technology: how it works
Apple's video download services
Current video iTunes download business models

Portable media device competition

The future

Diverse video content for iPod or a special living room connection?


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