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Globally, the home improvement market holds immense potential. This is because most of the countries/regions are still under-penetrated. Only the United States home improvement market is showing signs of slowing down after registering double-digit growth in the last decade. However, the European region shows dichotomy in its market characteristics – the Northern countries like the UK, Germany and France are on an upswing whereas the Southern countries like Spain and Italy are still under-developed.

But it is the Asian countries notably China and India which holds the actual potential. And this is illustrative of the fact that global home improvement retailers like Home Depot and Lowe’s are entering these regions either through buy-outs of regional players or through joint ventures.

The global home improvement market report analyses the market globally – notably US, Canada, European and Asian countries. The market characteristics are analysed in the report to figure out the market opportunities in different regions/countries, the factors that are driving the growth of the market and the challenges faced by the home improvement retailers. For all the regions, market strategies and positioning of the major players operating in particular geographies are analysed. Also the influence of the global retailers like Lowe’s and Home Depot are assessed. Further, the report also presents market size and growth for every country/region and also analyses the future growth potential of these markets.

1. Market Overview
United States holds the maximum share of the global home improvement market with around 50% share whereas the European countries cumulatively contribute around 23% to the global home improvement market.

1.1 Market Definition
1.2. Market structure
1.3 Global Market Size
1.4 Home Improvement – A cyclical industry

2. United States
After years of strong growth of approximately 7.2% per year on average, the United States home improvement market is showing signs of slowing down. As a result, the major companies operating in the US home improvement industry including Home Depot, Lowe’s, Wal-Mart, Sherwin Williams, and Menard are currently focusing on entering urban markets, as well as refining online retailing channels.

2.1 Market Overview
2.2 Growth Drivers
2.3 Market Trends
2.4. Competitive Landscape
2.4.1 Company Profiles
2.4.2 Home Depot versus Lowe’s: Comparative Fact sheet
2.4.3 Strategy Analysis
2.5 Market Forecast

3. Canada
The Canadian home improvement market is highly fragmented characterized by the presence of a large number of Independent and “mom & pop” stores and chains. RONA, the major Canadian retailer faces significant threat from large U.S. retailers especially from Lowe’s entry to the market.

3.1 Market Overview
3.2 Growth Drivers
3.3 Market Trends
3.4 Competitive Landscape
3.4.1 Company Profiles
3.4.2 Growth Strategies
3.4.3 RONA versus Home Depot versus Lowe’s
3.5 Market Forecast

4. Europe
Germany is the largest home improvement market in the European region and Kingfisher is the No. 1 European home improvement retail group, owning well-known chains such as B&Q in the UK and Castorama and Brico Dépôt in France.

4.1 Market Overview
4.2 Growth Drivers
4.3 Market Trends
4.4 Major Market Characteristics
4.4.1 Germany
4.4.2 UK
4.4.3 France
4.4.4 Italy
4.4.5 Spain
4.5 Major European Retailers
4.6 Market Forecast

5. Asia
China, Japan and India are the most promising home improvement markets globally with growth in all these Asian regions in the range of 10-15%.

5.1 Market Overview
5.1.1 China
5.1.2 Japan
5.1.3 India
5.2 Major Growth Drivers
5.2.1 China
5.2.2 Japan
5.2.3 India
5.3 Competitive Landscape
5.3.1 China – Fragmented market with immense market potential
5.3.2 Japan – Presence of superstores and large-scale stores
5.3.2 India - Regional business houses and foreign players entering at a large scale
5.4 Market Forecast

List of Tables

RONA versus Home Depot and Lowe’s
Major European Retailers: Sales (2006)
Major Home Improvement Retailers in China: Stores and Sales: 2005/06
Major Japanese Retailers: Location and Stores

List of Figures

Global Home Improvement Market by Country/Region Share: 2006
Global Home Improvement Market Size by Country/Region Sales: 2006
Growth in Home Improvement versus New Construction: 1995-2015
US Home Improvement: Market Size (2005 & 2006) and Market Forecast (2007)
Canadian Home Improvement: Market Size (2005 & 2006) and Market Forecast (2007)
European Home Improvement Market Share by Country - 2006
European Home Improvement: Market Size by Country - 2006
French Home Improvement Market Share by Companies: 2006
Major European DIY retailers – Store numbers (2006)
Major European DIY retailers – Sales area (2006)
European Home improvement market Forecast (2007)
Asian Home Improvement Market Size (2006)
Asian Home Improvement Market Forecast (2007)