This is a report on the cheese markets in Malaysia.

The report includes:
• Information on supply and usage in Asian markets.
• The report provides information on volume and value, manufacturer supply, channel distribution and local production versus imports at country and regional level.
• Product sectors include processed, white and mature.
• The year series is 2002 to 2006 with forecasts to 2010.

Our research methodology is based on a two stage approach to gathering and analysing data.
Stage 1: Utilisation of In-House Resources
Main sources of secondary data include:
• Specialist trade press
• Links with audit organisations
• Trade associations
• Company annual reports
• Independent analysts' reports
• Financial and mainstream press coverage.

Stage 2: Field Research
Conducted in relevant markets and include:
Trade Interviews
Proteus Insight's contact throughout the international dairy processing industry allows us to talk directly to key industry players to gain their view of the market or industry being analysed.
Store checks
Store checks are carried out by our network of market analysts who confirm products, manufacturers and brands available in selected markets.

EXECUTIVE SUMMARY

For the purposes of this study the cheese market was segmented into the following
- Processed (spreads, slices and others)
- White (e.g. cream cheese spread, feta, mozzarella, and other local varieties)
- Mature (e.g. edam, brie, gouda, cheddar, gruyere, parmesan, etc)

The year 2006 was a difficult year for some of the 50 markets examined in this study with consumer and industrial demand being dampened by increasing global prices for cheese, political turmoil in the MENA region and other problems such as foot and mouth disease affecting raw milk supply. However, on the basis of our analysis and understanding of the development of these cheese markets since 2002, the publisher believes:
- The MENA, Asia and Latin American regions will be increasingly important to international suppliers over the next five years, particularly as markets in Europe and North America mature.
and
- The fragmented nature of supply and different varieties of cheese available require companies to develop market strategies specific to markets they are attempting to develop.

INTRODUCTION
1.1 ASIA key findings 2002-2006 and forecast development 1
1.2 ASIA market segmentation and trends 12
1.3 ASIA cheese distribution 15
1.4 ASIA suppliers 17
MALAYSIA 20