About this report

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

Each report contains comprehensive analysis into:

* Market sizes
* Market trends
* Leading manufacturers
* Consumer trends
* Sales forecasts

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

Contents

Issues in the Market
Definition
Consumer research
Abbreviations
Market in Brief
Sales on the rise
Bright future for conditioners
High level of concentration
Mass-market outlets lead distribution
Internal Market Environment
Key points
Men and appearance
Fashion promotes long hair
High awareness but still potential
Figure 1: Penetration of haircare products, by women, by country, 2006
Rising expenditure on personal care
Figure 2: Italian consumer spending on personal care goods and services, 2001-05
Figure 3: Italian consumer spending on personal wellness*, by region, 2000-08
Sports participation
Figure 4: Trends in Italian population practising sports, 1997-2005
Other factors driving sales
Broader Market Environment
Key points
Ageing population
Figure 5: Trends in the age structure of the Italian population, 2001-11
Rising employment among women
Figure 6: Trends in Italian employment, 2000-05
Figure 7: Women as percent of working population, by country, 2005
Improved economy helps premium products and reduces reliance on promotions
Figure 8: Trends in Italian PDI, consumer expenditure and GDP, at 2006 prices, 2001-11
Who’s Innovating?
New product launches – France in the lead
Figure 9: Number of new product introductions in shampoos and conditioners, by country, 2002-06
Figure 10: New product development in shampoos and conditioners in major markets, 12 months to April 2007
Botanical/herbal claims lead
Figure 11: New product launches in shampoos and conditioners, by product claim, 12 months to April 2007
A niche market: natural and organic offering
Own-labels extend their lines
Increased sophistication
Price range
Figure 12: New products launched in shampoos and conditioners, by price range, 12 months to April 2007
Market Size and Forecast
Key points
Figure 13: Italian retail value sales of shampoos and conditioners, at current and constant prices, 2002-07
Figure 14: Percent growth/decline in sales of shampoos and conditioners, by country, 2002-07
Figure 15: Indexed retail value sales of selected toiletries, shampoos and conditioners, 2003-06
Figure 16: Spend on shampoos and conditioners, per adult, 2002-07
Prospects
Bright future
Positive trends in both young and older consumer base
Widening product offer
More companies to enter niche segments
Male-specific products will rise further
Mintel forecast
Factors incorporated in the forecast
Segment Performance
Key points
Figure 17: Italian retail value sales of shampoos and conditioners, by sector, 2002-07
Shampoos
Figure 18: Italian retail value sales of shampoos, at current and constant prices, 2002-11
Figure 19: Italian value sales of shampoos, through H-S-S, by type, 2005 and 2006
Conditioners
Figure 20: Italian retail value sales of conditioners, at current and constant prices, 2002-11
Figure 21: Italian value sales of conditioners, by type, through H-S-S, 2005 and 2006
Market Share
Key points
L’Oréal firmly in the lead
Figure 22: Brands’ value shares of shampoos and conditioners through H-S-S, 2005 and 2006
Figure 23: Brands’ value shares of shampoos and conditioners, through H-S-S, 2005 and 2006
Shampoos
Figure 24: Manufacturers’ value shares of standard shampoos, through H-S-S, 2005 and 2006
Figure 25: Brands’ value shares of standard shampoo sales, through H-S-S, 2005 and 2006
Figure 26: Manufacturers’ value shares of 2-in-1 products, through H-S-S, 2005 and 2006
Figure 27: Brands’ value shares of 2-in-1 products, through H-S-S, 2005 and 2006
Conditioners
Figure 28: Manufactures’ value shares of standard conditioners, through H-S-S, 2005 and 2006
Figure 29: Brands’ value shares of standard conditioners, through H-S-S, 2005 and 2006
Conditioning masks
Figure 30: Brands’ value shares of conditioning masks, through H-S-S, 2005 and 2006
Other conditioner products
Companies and Products
L’Oréal
Procter & Gamble
Henkel
Unilever
Beiersdorf
Mirato
Channels to Market
Key points
Figure 31: Italian retail sales of shampoos, by outlet type, 2004-06
Figure 32: Italian sales of conditioners/treatments, by outlet type, 2004-06
Retail background
E-commerce still marginal for beauty products