Datamonitor's Consumer Electronics in Brazil industry profile is an essential resource for top-level data and analysis covering the consumer electronics industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The consumer electronics market consists of the total revenues generated through the sale of audio, video, and games console products designed primarily for domestic use. The audio sector consists of hifi systems, cassette, CD, Minidisc and MP3 recorders and players, personal stereos, and radios. The video sector consists of CRT and flat-panel television sets, videocassette and DVD players and recorders (standalone and integrated with TV sets), camcorders, digital cameras, and set-top boxes. Games consoles consist of all hand-held and plug-in consoles. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Buyer Power 12
5.2 Supplier Power 13
5.3 New Entrants 14
5.4 Substitutes 15
5.5 Rivalry 16
CHAPTER 6 Leading Companies 17
6.1 Koninklijke Philips Electronics N.V. 17
6.2 Sony Corporation 21
6.3 Matsushita Electric Industrial Co., Ltd. 24
CHAPTER 7 Market Forecasts 27
7.1 Market Value Forecast 27
CHAPTER 8 Macroeconomic Indicators 28
CHAPTER 9 APPENDIx 30
9.1 Methodology 30
9.2 Industry Associations 31
9.3 Related Datamonitor Research 31

LIST OF TABLES
Table 1: Brazil Consumer Electronics Market Value: $ billion, 2002-2006 9
Table 2: Brazil Consumer Electronics Market Segmentation I: % Share, by Value, 2006 10
Table 3: Brazil Consumer Electronics Market Segmentation II: % Share, by Value, 2006 11
Table 4: Key Facts: Koninklijke Philips Electronics N.V. 17
Table 5: Key Financials: Koninklijke Philips Electronics N.V. 20
Table 6: Key Facts: Sony Corporation. 21
Table 7: Key Financials: Sony Corporation. 23
Table 8: Key Facts: Matsushita Electric Industrial Co., Ltd. 24
Table 9: Key Financials: Matsushita Electric Industrial Co., Ltd. 26
Table 10: Brazil Consumer Electronics Market Value Forecast: $ billion, 2006-2011 27
Table 11: Brazil Size of Population (million) , 2002-2006 28
Table 12: Brazil GDP (1995=100), 2002-2006 28
Table 13: Brazil Inflation, 2002-2006 29
Table 14: Brazil Exchange Rate, 2002-2006 29