Datamonitor's Foodservice in Brazil industry profile is an essential resource for top-level data and analysis covering the foodservice industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

Foodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).

For the purpose of this profile, the Americas consists of Brazil, Canada,Mexico and the United States.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 8
1.3 Market Analysis 9
CHAPTER 2 Market Value 10
CHAPTER 3 Market Volume 11
CHAPTER 4 Market Segmentation I 12
CHAPTER 5 Market Segmentation II 13
CHAPTER 6 Five Forces Analysis 14
6.1 Buyer Power 14
6.2 Supplier Power 16
6.3 New Entrants 17
6.4 Substitutes 19
6.5 Rivalry 20
CHAPTER 7 Leading Companies 21
7.1 McDonald's Corporation 21
7.2 Puras 23
7.3 Gran Sapore BR Brasil SA 24
CHAPTER 8 Market Forecasts 25
8.1 Market Value Forecast 25
8.2 Market Volume Forecast 26
CHAPTER 9 Macroeconomic Indicators 27
CHAPTER 10 Appendix 29
10.1 Methodology 29
10.2 Industry Associations 30
10.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: Brazil Foodservice Industry Value: $ billion, 2002-2006 10
Table 2: Brazil Foodservice Industry Volume: Transactions million, 2002-2006 11
Table 3: Brazil Foodservice Industry Segmentation I: % Share, by Value, 2006 12
Table 4: Brazil Foodservice Industry Segmentation II: % Share, by Value, 2006 13
Table 5: The Impact of Buyer Power on the Brazilian Foodservice Industry, 2006 14
Table 6: The Impact of Supplier Power on the Brazilian Foodservice Industry, 2006 16
Table 7: The Impact of New Entrants on the Brazilian Foodservice Industry, 2006 17
Table 8: The Impact of Substitutes on the Brazilian Foodservice Industry, 2006 19
Table 9: The Impact of Rivalry on the Brazilian Foodservice Industry, 2006 20
Table 10: Key Facts: McDonald's Corporation 21
Table 11: Key Financials: McDonald's Corporation 22
Table 12: Key Facts: Puras 23
Table 13: Key Facts: Gran Sapore 24
Table 14: Brazil Foodservice Industry Value Forecast: $ billion, 2006-2011 25
Table 15: Brazil Foodservice Industry Volume Forecast: Transactions million, 2006-2011 26
Table 16: Brazil Size of Population (million) , 2002-2006 27
Table 17: Brazil GDP (1995=100), 2002-2006 27
Table 18: Brazil Inflation, 2002-2006 27
Table 19: Brazil Exchange Rate, 2002-2006 28