Datamonitor's Menswear in Hungary industry profile is an essential resource for top-level data and analysis covering the menswear industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The menswear market includes all garments made for men and boys. It includes both outer and under garments, but excludes infantswear, which is defined as clothing for children under two years of age. The market comprises the coats, suits, trousers, shirts (including t-shirts, jumpers, etc.) and underwear sectors. The market’s value is calculated at retail selling price (RSP), and includes all taxes and levies. Any currency conversions used within this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Buyer Power 12
5.2 Supplier Power 13
5.3 New Entrants 14
5.4 Substitutes 15
5.5 Rivalry 16
CHAPTER 6 Leading Companies 17
6.1 Sara Lee Corporation 17
6.2 Levi Strauss & Co. 20
6.3 Meta-Tex Kft 23

CHAPTER 7 Market Forecasts 24
7.1 Market Value Forecast 24
CHAPTER 8 Macroeconomic Indicators 25
CHAPTER 9 Appendix 27
9.1 Methodology 27
9.2 Industry Associations 28
9.3 Related Datamonitor Research 28

LIST OF TABLES
Table 1: Hungary Menswear Market Value: $ million, 2002-2006 9
Table 2: Hungary Menswear Market Segmentation I: % Share, by Value, 2006 10
Table 3: Hungary Menswear Market Segmentation II: % Share, by Value, 2006 11
Table 4: The Impact of Buyer Power on the Hungarian Newspaper Market, 2006 12
Table 5: The Impact of Supplier Power on the Hungarian Newspaper Market, 2006 13
Table 6: The Impact of New Entrants on the Hungarian Newspaper Market, 2006 14
Table 7: The Impact of Substitutes on the Hungarian Newspaper Market, 2006 15
Table 8: The Impact of Rivalry on the Hungarian Newspaper Market, 2006 16
Table 9: Key Facts: Sara Lee 17
Table 10: Key Financials: Sara Lee 19
Table 11: Key Facts: Levi Strauss 20
Table 12: Key Financials: Levi Strauss 22
Table 13: Key Facts: Meta-Tex Kft 23
Table 14: Hungary Menswear Market Value Forecast: $ million, 2006-2011 24
Table 15: Hungary Size of Population (million) , 2002-2006 25
Table 16: Hungary GDP (1995=100), 2002-2006 25
Table 17: Hungary Inflation, 2002-2006 25
Table 18: Hungary Exchange Rate, 2002-2006 26