Datamonitor's PCs in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the pcs industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The PC market consists of the sale, through any retail channel, of both laptop and desktop computer hardware. Market values are calculated at retail selling price (RSP) and include all applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purposes of this report, Europe includes Belgium, France, Germany, Italy, the Netherlands, Denmark, Spain, the Czech Republic, Hungary, Russia, Sweden, Norway, Poland and the United Kingdom.

Asia-Pacific includes Australia, China, India, Japan, Taiwan, Singapore and South Korea.

The Americas comprises of the US, Canada, Brazil and Mexico.

The global market is comprised of Asia-Pacific, Europe and the Americas.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Five Forces Analysis 13
6.1 Buyer Power 13
6.2 Supplier Power 14
6.3 New Entrants 15
6.4 Substitutes 16
6.5 Rivalry 17
CHAPTER 7 Leading Companies 18
7.1 Lenovo Group Limited 18
7.2 Dell Inc. 20
7.3 Hewlett-Packard Company 23
CHAPTER 8 Market Forecasts 27
8.1 Market Value Forecast 27
8.2 Market Volume Forecast 28
CHAPTER 9 Appendix 29
9.1 Methodology 29
9.2 Industry Associations 30
9.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: Asia-Pacific PCs Market Value: $ billion, 2002-2006 9
Table 2: Asia-Pacific PCs Market Volume: Units million, 2002-2006 10
Table 3: Asia-Pacific PCs Market Segmentation I: % Share, by Volume, 2006 11
Table 4: Asia-Pacific PCs Market Segmentation II: % Share, by Value, 2006 12
Table 5: Key Facts: Lenovo Group Limited 18
Table 6: Key Financials: Lenovo Group Limited 19
Table 7: Key Facts: Dell Inc. 20
Table 8: Key Financials: Dell Inc. 22
Table 9: Key Facts: Hewlett-Packard Company 23
Table 10: Key Financials: Hewlett-Packard Company 26
Table 11: Asia-Pacific PCs Market Value Forecast: $ billion, 2006-2011 27
Table 12: Asia-Pacific PCs Market Volume Forecast: Units million, 2006-2011 28