Datamonitor's PCs in Spain industry profile is an essential resource for top-level data and analysis covering the pcs industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The PC market consists of the sale, through any retail channel, of both laptop and desktop computer hardware. Market values are calculated at retail selling price (RSP) and include all applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purposes of this report, Europe includes Belgium, France, Germany, Italy, the Netherlands, Denmark, Spain, the Czech Republic, Hungary, Russia, Sweden, Norway, Poland and the United Kingdom.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 five forces analysis 13
6.1 Buyer Power 13
6.2 Supplier Power 14
6.3 New Entrants 16
6.4 Substitutes 17
6.5 Rivalry 18
CHAPTER 7 Leading Companies 19
7.1 Hewlett-Packard Company 19
7.2 Acer Inc. 23
7.3 Dell Inc. 25
CHAPTER 8 Market Forecasts 28
8.1 Market Value Forecast 28
8.2 Market Volume Forecast 29
CHAPTER 9 Macroeconomic Indicators 30
CHAPTER 10 APPENDIX 32
10.1 Methodology 32
10.2 Industry Associations 33
10.3 Related Datamonitor Research 33

LIST OF TABLES
Table 1: Spain PCs Market Value: $ billion, 2002-2006 9
Table 2: Spain PCs Market Volume: Units million, 2002-2006 10
Table 3: Spain PCs Market Segmentation I: % Share, by Volume, 2006 11
Table 4: Spain PCs Market Segmentation II: % Share, by Value, 2006 12
Table 5: Key Facts: Hewlett-Packard Company. 19
Table 6: Key Financial: Hewlett-Packard Company. 22
Table 7: Key Facts: Acer Inc. 23
Table 8: Key Financial: Acer Inc. 24
Table 9: Key Facts: Dell Inc. 25
Table 10: Key Financial: Dell Inc. 27
Table 11: Spain PCs Market Value Forecast: $ billion, 2006-2011 28
Table 12: Spain PCs Market Volume Forecast: Units million, 2006-2011 29
Table 13: Spain Size of Population (million) , 2002-2006 30
Table 14: Spain GDP (1995=100), 2002-2006 30
Table 15: Spain Inflation, 2002-2006 30
Table 16: Spain Exchange Rate, 2002 31