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Datamonitor's Games Consoles in Asia-Pacific industry profile is an essential resource for top-level data and analysis covering the games consoles industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The games consoles market consists of the total revenues generated by Nintendo, Microsoft and Sony through the sale of their console platforms, including any handheld systems. Market values have been calculated using annual average prices for each individual market. Market shares are based upon volume sales and consist of all console sales, including handheld. Any currency calculations used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Buyer Power 13
6.2 Supplier Power 14
6.3 New Entrants 15
6.4 Substitutes 16
6.5 Rivalry 17
CHAPTER 7 Leading Companies 18
7.1 Nintendo Co., Ltd. 18
7.2 Sony Corporation 21
7.3 Microsoft Corporation 24
CHAPTER 8 Market Forecasts 27
8.1 Market Value Forecast 27
8.2 Market Volume Forecast 28
CHAPTER 9 Appendix 29
9.1 Methodology 29
9.2 Industry Associations 30
9.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: Asia-Pacific Games Consoles Market Value: $ billion, 2002-2006 9
Table 2: Asia-Pacific Games Consoles Market Volume: Units million, 2002-2006 10
Table 3: Asia-Pacific Games Consoles Market Segmentation: % Share, by Value, 2006 11
Table 4: Asia-Pacific Games Consoles Market Share: % Share, by Volume, 2006 12
Table 5: Key Facts: Nintendo Co., Ltd. 18
Table 6: Key Financials: Nintendo Co., Ltd. 20
Table 7: Key Facts: Sony Corporation 21
Table 8: Key Financials: Sony Corporation 23
Table 9: Key Facts: Microsoft Corporation 24
Table 10: Key Financials: Microsoft Corporate 26
Table 11: Asia-Pacific Games Consoles Market Value Forecast: $ billion, 2006-2011 27
Table 12: Asia-Pacific Games Consoles Market Volume Forecast: Units million, 2006-2011 28