Datamonitor's Wm Morrison Supermarkets PLC - SWOT Analysis Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Wm Morrison Supermarkets (Morrison) is one of the leading operators of supermarket chains across the UK. The company primarily operates in the UK. It is headquartered in Bradford, the UK and employs about 51,500 people. The company recorded revenues of £12,461.5 million during the fiscal year ended January 2007, an increase of 2.9% over 2006. The operating profit of the company was £423.2 million during fiscal year 2007, as compared to an operating loss of £262.9 million in 2006. The net profit was £247.6 million in fiscal year 2007, as compared to a net loss of £250.3 million in 2006.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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- Obtain the most up to date company information available

Table of Contents:
This product typically includes the following sections:

Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis