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This Key Note Market Report examines the UK market for kitchenware, which was worth an estimated £765m at retail selling prices (rsp) in 2006. This represents a rise of 1.7% on 2005, and an increase of 5.7% between 2002 and 2006.

The kitchenware market, as considered by this report, is divided into four sectors: cookware; cleaning and storage; utensils; and ovenware. However, there is considerable overlap between the cookware and ovenware sectors. Cookware remains the largest sector, although utensils is the fastest-growing category, increasing by 11.3% between 2002 and 2006.

Sales of kitchenware have been boosted by a rise in the number of single households and by media-savvy celebrity chefs who have made cooking fashionable again, triggering a revival in cooking from scratch. This, combined with a rise in personal disposable income, has led to demand for premium kitchenware products. However, the increasing number of working women means that demand for convenience foods remains high and negates the need for many kitchenware items beyond the basics required for heating prepared foods. The decline in the traditional wedding market has also suppressed demand.

Value sales of cookware have been dampened by cheap imports from overseas. However, cookware is increasingly fashion-led, meaning that consumers are more likely to own duplicate sets for different occasions. Volume sales of bakeware have suffered due to a decline in the occurrence of traditional family meals and fewer full-time housewives. Growth in the utensils market has benefited from high levels of innovation in the gadget category, while increased public concern over hygiene has assisted the cleaning and storage sector.

These trends are set to continue to drive the kitchenware market over the next 5 years (to 2011), and Key Note forecasts that the market will increase by between 1.6% and 1.8% year-on-year.

1. Market Definition
REPORT COVERAGE
MARKET SECTORS
Cookware
Cleaning and Storage
Utensils
Ovenware
MARKET TRENDS
Licensing
Household Size
Eating Out
Women in the Workforce
Weddings and Co-Habiting
ECONOMIC TRENDS
Gross Domestic Product
Inflation
Unemployment
Household Disposable Income
Population
MARKET POSITION
The UK
Overseas

2. Market Size
THE TOTAL MARKET
BY MARKET SECTOR
Cookware
Cleaning and Storage
Utensils
Ovenware

3. Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
Wholesale Distribution of Kitchenware
AJ Boulton Ltd
Apollo Housewares
Dexam International Ltd
ECM Housewares Ltd
George East Housewares Ltd
Horwood Homewares Ltd
Premier Housewares LLP
Retail Distribution of Kitchenware
Cookshops and Hardware Shops
Department and Variety Stores
Discount Stores
Furniture and Home Interior Stores
Grocery Multiples
Home Shopping
HOW ROBUST IS THE MARKET?
LEGISLATION
KEY TRADE ASSOCIATIONS
British Cookware Manufacturers Association
British Hardware Federation
British Home Enhancement Trade Association

4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Addis Group Ltd
Company Structure
Current and Future Developments
Financial Results
Arc International Cookware Ltd
Company Structure
Current and Future Developments
Financial Results
Brabantia S&L (UK) Ltd
Company Structure
Current and Future Developments
Financial Results
Groupe SEB UK Ltd
Company Structure
Current and Future Developments
Financial Results
Le Creuset UK Ltd
Company Structure
Current and Future Developments
Financial Results
Metalrax Group PLC
Company Structure
Current and Future Developments
Financial Results
Meyer Group Ltd
Company Structure
Current and Future Developments
Financial Results
Oneida International Ltd
Company Structure
Current and Future Developments
Financial Results
Richardson Sheffield Ltd
Company Structure
Current and Future Developments
Financial Results
Other Companies
Aga Cookware
Arthur Price & Co Ltd
AWT
Dunnetts
Fiskars UK
Freudenberg Household Products
Jean Patrique
JML
OXO International
The Stewart Company
Taylor's Eye Witness
Tupperware
Typhoon
William Levene
OUTSIDE SUPPPLIERS
Raw Materials
Steel
Chemicals and Coatings
Handles and Lids
MARKETING ACTIVITY
Main Media Advertising Expenditure
Cookware
Kitchen Utensils
Other Housewares
Methods of Advertising
Newspapers and Magazines
Endorsement by Celebrities
Television and Other Media
Online Advertising
Point-of-Sale
Exhibitions
UK Exhibitions
Overseas Exhibitions

5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

6. Buying Behaviour
HOUSEHOLD EXPENDITURE
Expenditure by Gross Income Decile Group
Expenditure by Age

7. Current Issues
CLOSURES, MERGERS AND ACQUISITIONS
Aga Foodservice Group
Argos
House of Fraser
MFI
Newell Cookware Europe
Richardson Sheffield
Typhoon Europe
William Levene
BOARD AND SENIOR MANAGEMENT CHANGES
NEW PRODUCTS

8. The Global Market
MARKET SIZE
The US Market
PRINCIPLE GLOBAL COMPETITORS
Groupe SEB
Meyer Group Ltd
Williams-Sonoma

9. Forecasts
INTRODUCTION
The Economy
Population
Gross Domestic Product
Inflation
Unemployment
FORECASTS 2007 TO 2011
MARKET GROWTH
FUTURE TRENDS

10. Company Profiles
Addis Group Ltd
Brabantia S&L (uk) Ltd
Groupe Seb Uk Ltd
Le Creuset Uk Ltd
Metalrax Group Plc
Meyer Group Ltd
Oneida International Ltd
Richardson Sheffield Ltd

11. Consumer Confidence
METHODOLOGY
KEY FINDINGS THIS QUARTER
THE WILLINGNESS TO BORROW
Confidence Improves
Willingness to Borrow Slips Slightly
SPENDING FROM SAVINGS
Slight Increase in Spending from Savings
Saving Grows in Relative Importance

12. Further Sources