After 5 years of rapid growth, the total market scale of China mobile value-added services have reached RMB 41.5 billion in 2005 and will hit RMB 57.15 billion in 2006.

As the communication expense is exclusively enjoyed by mobile operators and around 15% of message fee also belongs to operators, so most of income from mobile value-added services is pocketed into them, while only small part of the income left for SP. Even though, SP can still make enough profits thanks to the enormous market scale.

The SMS revenue of most SP began to decline in the year of 2005 while the income of the operators experienced a steady growth. The statistics from Ministry of Information Industry show that by the end of Oct 2005, about 246.66 billion pieces of short message have been sent, the revenue from which has exceeded RMB 25 billion, increasing by 40.1% over the same period of 2004. Meanwhile, the handset users have been over 383 million and short message sent per capita reached 64 pieces. SMS is expected to hit new record in the year of 2006.

The recent three years witnessed a rapid growth for MMS but in a wavy trend due to seasonal factors and policy adjustment of operators. And MMS achieve a market scale of more than RMB 2 billion by the end of 2005.

IVR won't be greatly influenced in the early days of 3G, however parts of data services will attract IVR users along with the gradual development of 3G, which would result in a depression of IVR in 2006-2007. However, the decline tends slowly owing to IVR’s strong innovation ability.

WAP now shows huge market potentials and faces a good investment opportunity. whereas, the upcoming 3G can't bring great returns immediately for the investments in WAP. As a matter of fact, being a channel, WAP can provide most of mobile services but its development is based on the rich application contents. Therefore, WAP will see a continuously steady growth.

Wireless music includes mobile ring-tone, CRBT and mobile music, which are developed in an inheritable way. The market of mobile ring tone was saturated with its scale reaching RMB 2.8 billion in 2005; the market scale of CRBT totaled at RMB 5 billion by the end of 2005 though, it will decline in 2007-2008; and mobile music is expected to be the first kind of value-added service with high-speed growth in 3G era. Due to the strong market demands and the cooperation of industry chain of many giants, mobile music has presented a rapid development momentum since early 2006 and it will outpace CRBT to achieve a market scale of around RMB 8 billion by 2007.

As mobile music develops amazingly, the related 3G value-added services will start up successively, among which mobile video will draw striking attention. The market scale of mobile video can reach about RMB 1.5 billion in 2006 but its rapid growth will appear after the year of 2007. As the video communication by handset comes true, mobile video market will expand rapidly. And media playing by mobile video will be most expected in the future.

Restricted by expensive charge and undiversified forms, mobile game has been developing slowly. So such games as Java, Brew won't have a fast development until 2007 because the problem on terminal and network should be resolved first.

3G constructions will get optimized and enlarged till 2008, when more emerging 3G value-added services will come forth. It is no doubt these new services will stimulate the former services so that an interactive growth can be formed.

1 Status Quo of Mobile Value-added Service in China
1.1 Policy Environment of Mobile Value-added Service in China
1.1.1 Macro-policy
1.1.2 Application
1.1.3 Mobile Operator's change of Management Mode on Value-added Service
1.2 Market Scale of China's Mobile Value-added Service
1.2.1 User Scale of Mobile Value-added Service
1.2.2 Market Situation of Mobile Value-added Service
1.2.3 Revenue Scale of SP

2 SMS Market
2.1 Brief Introduction
2.2 Business Type
2.2.1 General Analysis
2.2.2 Entertainment SMS
2.2.3 Education SMS
2.2.4 Financial SMS
2.2.5 Medicare and Hairdressing SMS
2.2.6 News SMS
2.3 SMS Feature
2.4 SMS Market Scale
2.5 Factors affecting SMS Market Development
2.6 SMS of SP
2.6.1 SMS Type Provided by Main SP
2.6.2 Charge Mode
2.7 SMS Management of Operators

3 MMS Market
3.1 Brief Introduction
3.2 Business Type
3.3 Feature
3.4 Charge
3.5 Market Scale
3.6 MMS of SP
3.6.1 MMS Type of Main SP
3.6.2 Charge Mode of Main SP
3.7 MMS of Operator
3.7.1 China Mobile
3.7.2 China Unicom

4 IVR Market
4.1 Brief Introduction
4.2 Business Type
4.3 Feature
4.4 Charge
4.5 Market Scale
4.6 IVR of SP
4.6.1 IVR Revenue of Main SP
4.6.2 IVR Type of Main SP
4.6.3 IVR Marketing Patterns of Main SP
4.7 Characteristic of Operator's IVR

5 WAP Market
5.1 Brief Introduction
5.1.1 Development History
5.1.2 WAP in China
5.2 Classification
5.3 Feature
5.4 Charge
5.5 Market Scale
5.6 WAP of SP
5.6.1 WAP Type of Main SP
5.6.2 WAP Charge of Main SP
5.7 WAP of Operator

6 Mobile Ring Tone
6.1 Brief Introduction
6.1.1 Definition
6.1.2 Format and Classification
6.2 Market Scale
6.3 Development Trend of Mobile Ring Tone Market
6.4 Copyright Analysis of Mobile Ring Tone
6.5 Mobile Ring Tone of SP
6.5.1 Profiting Patterns
6.5.2 Comparison of Main SP
6.6 Industry Structure of Mobile Ring Tone

7 Color Ring Back Tone (CRBT)
7.1 Brief Introduction of CRBT Service
7.1.1 Definition
7.1.2 Type
7.2 Market Scale of CRBT
7.3 Development Trend of CRBT Market
7.4 CRBT of SP
7.5 Industry Operation of CRBT
7.5.1 CRBT Operation Patterns of Service Providers
7.5.2 CRBT Operation Patterns of CP
7.5.3 CRBT Operation Patterns of Disc Companies
7.5.4 Operators' CRBT Policies and Operation Pattern
7.6 CRBT Operation Analysis by Provinces

8 Mobile Music
8.1 Brief Introduction of Mobile Music Service
8.1.1 Definition
8.1.2 Characteristics
8.2 Market Scale
8.3 Development Trend
8.4 Operation Strategy of Operators
8.4.1 Operation Strategy of China Mobile
8.4.2 Operation Strategy of China Unicom

9 Mobile TV
9.1 Brief Introduction of Mobile TV Service
9.1.1 Definition
9.1.2 Realization Patterns
9.2 Development Phases
9.3 Market Scale
9.4 Current Laws, Regulations and Policies about Mobile TV
9.5 Attitude of Relative Government Departments on Mobile TV
9.5.1 The Sate Administration of Radio, Film and Television
9.5.2 Ministry of Information Industry of P.R.C.
9.5.3 Central Department
9.6 Development Strategy of Operator
9.6.1 China Mobile
9.6.2 China Unicom
9.6.3 SMG

10 Mobile Game(JAVA&BREW)
10.1 Brief Introduction of Mobile Game Business
10.1.1 Definition
10.1.2 Classification
10.1.3 Characteristics
10.2 Development Phases
10.3 Market Scale
10.4 Development Trend in 2006
10.5 Operation Analysis of China Mobile

11 Mobile Phone Payment
11.1 Brief Introduction of Mobile Phone Payment Business
11.1.1 Definition
11.1.2 Realization Method
11.1.3 Business Patterns
11.1.4 Expense and Draw of Mobile Phone Payment
11.2 Status Quo of Mobile Phone Payment Market
11.2.1 Development of Global Mobile Phone Payment Business
11.2.2 Development of China's Mobile Phone Payment Business
11.2.3 Barriers for China's Mobile Phone Payment
11.3 Market Trend of Mobile Phone Payment
11.4 Business Analysis of Mobile Phone Payment
11.5 Industry Structure of Mobile Phone Payment
11.5.1 Industry Chain with Operator as Main Body
11.5.2 Industry Chain with Bank as Main Body
11.5.3 Industry Chain with Payment Platform as Main Body
11.6 Operation Trend of Mobile Phone Payment

12 China Mobile VS China Unicom
12.1 Competition Analysis of Operators
12.2 Marketing Strategy of China Mobile
12.3 Marketing Strategy of China Unicom

13 TOP 25 Service Providers (SP)
13.1 SINA
13.1.1 Background Analysis of SINA
13.1.2 Wireless Business Analysis of SINA
13.1.3 Market Strategy Analysis of SINA
13.1.4 Financial Revenue Analysis of SINA
13.2 TOM
13.2.1 Background Analysis of TOM
13.2.2 Business Analysis of TOM On-line
13.2.3 Market Strategy of TOM On-line
13.2.4 Financial Revenue of TOM On-line
13.2.5 Advantageous Business of TOM
13.3 NETEASE
13.3.1 Background Analysis of NETEASE
13.3.2 Business Analysis of NETEASE
13.3.3 Market Strategy Analysis of NETEASE
13.3.4 Financial Revenue Analysis of NETEASE
13.4 SOHU
13.4.1 Background Analysis of SOHU
13.4.2 Business Analysis of SOHU
13.4.3 Market Strategy Analysis of SOHU
13.4.4 Financial Revenue Analysis of SOHU
13.5 TENCENT
13.5.1 Background Analysis of TENCENT
13.5.2 Business Analysis of TENCENT
13.5.3 Market Strategy Analysis of TENCENT
13.5.4 Financial Revenue Analysis of TENCENT
13.6 SHANDA
13.6.1 Background Analysis of SHANDA
13.6.2 Business Analysis of SHANDA
13.6.3 Market Strategy Analysis of SHANDA
13.6.4 Financial Revenue Analysis of SHANDA
13.7 HURRAY
13.7.1 Background Analysis of HURRAY
13.7.2 Business Analysis of HURRAY
13.7.3 Market Strategy Analysis of HURRAY
13.7.4 Financial Revenue Analysis of HURRAY
13.8 MTONE Wireless
13.8.1 Background Analysis of MTONE Wireless
13.8.2 Business Analysis of MTONE Wireless
13.8.3 Market Strategy Analysis of MTONE Wireless
13.9 LINKTONE
13.9.1 Background Analysis of LINKTONE
13.9.2 Business Analysis of LINKTONE
13.9.3 Market Strategy Analysis of LINKTONE
13.9.4 Financial Revenue Analysis of LINKTONE
13.10 Kong.net
13.10.1 Background Analysis of Kong.net
13.10.2 Business Analysis of Kong.net
13.10.3 Market Strategy Analysis of Kong.net
13.10.4 Financial Revenue Analysis of Kong.net
13.11 HL 95cool
13.11.1 Background Analysis of HL 95cool
13.11.2 Business Analysis of HL 95cool
13.11.3 Market Strategy Analysis of HL 95cool
13.12 Newpalm
13.12.1 Background Analysis of Newpalm
13.12.2 Business Analysis of Newpalm
13.12.3 Market Strategy Analysis of Newpalm
13.13 A8 Limited
13.13.1 Background Analysis of A8 Limited
13.13.2 Business Analysis of A8 Limited
13.13.3 Market Strategy Analysis of A8 Limited
13.14 TSSX
13.14.1 Background Analysis of TSSX
13.14.2 Business Analysis of TSSX
13.14.3 Market Strategy Analysis of TSSX
13.15 Xuntian Telecom
13.15.1 Background Analysis of Xuntian Telecom
13.15.2 Business Analysis of Xuntian Telecom
13.15.3 Market Strategy Analysis of Xuntian Telecom
13.16 MNC
13.16.1 Background Analysis of MNC
13.16.2 Business Analysis of MNC
13.17 Netgen Inc
13.17.1 Background Analysis of Netgen Inc
13.17.2 Business Analysis of Netgen Inc
13.17.3 Market Strategy Analysis of Netgen Inc
13.18 mfun86
13.18.1 Background Analysis of mfun86
13.18.2 Business Analysis of mfun86
13.19 21CN
13.19.1 Background Analysis of 21CN
13.19.2 Business Analysis of 21CN
13.19.3 Market Strategy Analysis of 21CN
13.20 Lingtu
13.20.1 Background Analysis of Lingtu
13.20.2 Wireless Value-Added Service Business Analysis of Lingtu
13.20.3 Market Strategy Analysis of Lingtu
13.21 UNISK
13.21.1 Background Analysis of UNISK
13.21.2 Business Analysis of UNISK
13.21.3 Market Strategy Analysis of UNISK
13.22 UNIBREW
13.22.1 Background Analysis of UNIBREW
13.22.2 Business Analysis of UNIBREW
13.22.3 Market Strategy Analysis of UNIBREW
13.23 Anymusic
13.23.1 Background Analysis of Anymusic
13.23.2 Business Analysis of Anymusic
13.23.3 Market Strategy Analysis of Anymusic
13.23.4 Operation of Anymusic in 2005
13.24 9588.com
13.24.1 Background Analysis of 9588.com
13.24.2 Business Analysis of 9588.com
13.25 Beijing Longtech Co.,Ltd
13.25.1 Background Analysis of Longtech
13.25.2 Business Analysis of Longtech
13.25.3 Market Strategy Analysis of Longtech

14 Mobile Value-Added Service in 3G Era