The report not only analyses and forecasts the status (shipment and prices, etc) of global and China PMP market, but previews the future development trends of PMP products on the basis of research and statistics on configuration changes of PMP products and analysis of new products of major PMP manufacturers. This report covers comprehensive analysis (mainly performance of PMP chip products and their prices) of 18 PMP core chip manufacturers and the general description of the situation of Chinese PMP design companies as well as research of over 30 PMP design companies and more than 40 PMP terminal manufacturers.

The global PMP industry achieved great results in 2006 and, the obstacle of price is disappearing gradually and the prices can be accepted by common consumers. Besides, PMP is breaking the shackle of function monotonousness and becomes more and more attractive to consumers with multi-functions. An explosive growth is just around the corner. According to ResearchInChia, in 2006, the global sales of PMP reached 5,800 units and that of 2007 is estimated to 117 million units. By the year of 2009, the global sales of PMP will reach 162 million units.

In 2006, China PMP market continued the rapid growth trend and the sales kept climbing up. According to statistics of ResearchInChina, monthly sales of PMP in China has rise from 53,000 units in Jan 2006 to 153,000 units in Nov 2006, almost tripled. The average price has fallen from RMB 936 at the beginning of the year to RMB 622 in Nov 2006, dropping by 33%.

In 2006, two great changes took place in the PMP core chip industry: firstly, ADM sold its Alchemy Au1200 production line to RMI; secondly, Intel sold its Xscale to Marvell. The two giants retreated from the PMP market almost at the same time.

In China PMP industry, upstream manufacturers and downstream manufacturers tended to coalesce. Spansion, a world known brand of flash memory manufacturer, announced to set up MP4 Division and pushed a brand-new system-level Mp3/MP4 solution for the Chinese market together with ARCA and Hyctron Electronics by adopting ARCA's S2101 controller and the operation system & software of Hyctron Electronics. The solution is adopted by many PMP manufacturers. Vivace Semiconductor, Inc., a new comer of the PMP market, signed an agreement with Beijing Huaqi Information Digital Technology Co., Ltd, the producer of the brand aigo, to support the aigo PMP production lines of Huaqi in China even worldwide and to cooperate to develop programmable, low-power and high-performance solutions. All these coalescing activities undoubtedly decreased the cost of PMP products, optimized the performance of PMP products and shortened the release time to market.

In addition, China PMP manufacturers are trying content integration. For instance, Hangzhou-based IPED Digital Technology Co., Ltd has started to provide downloading services of films, MTV, games and so on for consumers on its website.

1. Overview of PMP
1.1 Definition and Classification
1.1.1 Definition
1.1.2 Classification
1.2 Cost Structure
1.2.1 Cost Structure of Hard Disk PMP
1.2.2 Cost Structure of Flash Memory PMP
1.3 Structure of the PMP Industrial Chain

2. Status Quo and Development Trend of PMP Market
2.1 Status Quo and Forecast of Global PMP Market
2.1.1 Situation and Forecast of PMP Sales in South Korea
2.1.2 Situation and Forecast of PMP Sales Worldwide
2.2 Status Quo and Forecast of China PMP Market
2.2.1 Sales Situation of China PMP Market in 2006
2.2.2 Sales and Average Price of China PMP Market
2.2.2.1 PMP Sales in China Market
2.2.2.2 Average Price Trend of PMP in China Market

3. Development Trend of PMP Products
3.1 Configuration Change of China PMP Products in 2006
3.1.1 Change of Display Size
3.1.2 Change of Memory Medium and Capacity
3.1.3 Extended Functions of PMP Products
3.2 Development Trend of PMP Products in Functions
3.2.1 Terrestrial Transmission Mobile TV--to be Standard Configuration of PMP
3.2.2 Embedded PMP+GPS--One of the Development Trends in 2007
3.2.3 Diversification Trends of PMP Functions

4. Analysis of PMP Core Chip
4.1 Comparison of Major PMP Core Chips
4.2 Providers of PMP Core Chips
4.2.1 Sigma Designs
4.2.1.1 Company Profile
4.2.1.2 EM851x Solution
4.2.1.3 EM8610L
4.2.1.4 EM8620L
4.2.2 TI
4.2.2.1 Company Profile
4.2.2.2 TMS320DM270
4.2.2.3 DM275
4.2.2.4 TMS320DM320
4.2.2.5 TMS320DM342
4.2.2.6 OMAP2420
4.2.3 Marvell
4.2.3.1 Intel Sold its Xscale to Marvell
4.2.3.2 PXA25X
4.2.3.3 PXA27X
4.2.4 RMI
4.2.4.1 Company Profile
4.2.4.2 Alchemy Au1200
4.2.4.3 Alchemy™ DBAu1200™ Development Board
4.2.5 Freescale
4.2.5.1 Company Profile
4.2.5.2 i.MX Application Processor Series
4.2.5.3 i.MXL
4.2.5.4 i.MX1
4.2.5.5 i.MX21
4.2.5.6 i.MX31
4.2.6 PNX (Formerly Philips Semiconductor)
4.2.6.1 Company Profile
4.2.6.2 Nexperia Multimedia Processor
4.2.6.3 PNX1300
4.2.6.4 PNX1500
4.2.6.5 PNX1700
4.2.6.6 PNX0190
4.2.7 ADI
4.2.7.1 Company Profile
4.2.7.2 BlackFin Series
4.2.8 MagicEyes
4.2.8.1 Company Profile
4.2.8.2 MMSP2 Products
4.2.9 Sharp
4.2.9.1 Company Profile
4.2.9.2 LH7A404 Products
4.2.9.3 Sharp PMP Solution
4.2.10 Samsung
4.2.10.1 Company Profile
4.2.10.2 S3C2440A Products
4.2.11 Atmel
4.2.11.1 Company Profile
4.2.11.2 AT76C120 Products
4.2.12 Fujitsu
4.2.12.1 Company Profile
4.2.12.2 The FR-V Series
4.2.13 SigmaTel
4.2.13.1 Company Profile and Technological Strength
4.2.13.2 Purchase of Protocom
4.2.13.3 STM36XX
4.2.13.4 PR818S
4.2.14 Zoran
4.2.14.1 Company Profile
4.2.14.2 COACH 7
4.2.14.3 COACH 8
4.2.15 Sunplus
4.2.15.1 Company Profile
4.2.15.2 SPCA536 Products
4.2.16 Anyka Microelectronics
4.2.16.1 Company Profile and Technological Strength
4.2.16.2 AK3220M Product Analysis
4.2.17 Shanghai Jade Tech
4.2.17.1 Company Profile and Technological Strength
4.2.17.2 Business Operation
4.2.17.3 Z228 Product
4.2.18 Actions
4.2.18.1 Company Profile and Technological Strength
4.2.18.2 ATJ2085/2097
4.2.19 Vivace Semiconductor
4.2.19 Company Profile
4.2.19.1 Strategic Ally with Huaqi (aigo)
4.2.19.3 VSP200

5. PMP Design Companies
5.1 Analysis on China PMP Design Industry
5.1.1 Features of China PMP Design Companies
5.1.2 Problems with China PMP Design Companies
5.2 PMP Design Companies
5.2.1 Ingenient
5.2.1.1 Company Profile
5.2.1.2 PMP Solutions
5.2.2 Shenzhen New Chabridge Communication
5.2.2.1 Company Profile
5.2.2.2 Sigma Designs Processor-based PMP Solutions
5.2.3 B&ST (Shenzhen Bestspring Technology Co., Ltd)
5.2.3.1 Company Profile
5.2.3.2 PMP Products
5.2.4 SEUIC
5.2.4.1 Company Profile and Technological Strength
5.2.4.2 PMP Design Solution
5.2.5 SSTvision
5.2.5.1 Company Profile
5.2.5.2 PMP Design
5.2.6 Hangzhou Microunit Technology
5.2.6.1 Company Profile
5.2.6.2 PMP Design
5.2.7 Shenzhen Hivision Tech
5.2.7.1 Company Profile
5.2.7.2 PMP Design
5.2.7.3 AMD Platform-Based PMP Solutions
5.2.7.4 Sigma Design Platform-Based PMP Solutions
5.2.8 Beijing Adbon Technology
5.2.8.1 Company Profile
5.2.8.2 PMP Design
5.2.9 Shanghai Shangguo Electronics (UQSS)
5.2.9.1 Company Profile
5.2.9.2 PMP Design
5.2.10 LanSecS and Mobilesoft
5.2.10.1 Company Profile
5.2.10.2 PMP Design
5.2.11 Shanghai Wellcom IT
5.2.11.1 Company Profile
5.2.11.2 Product Introduction
5.2.12 Shanghai TenHz Software Co., Ltd
5.2.12.1 Company Profile
5.2.12.2 PMP Design
5.2.13 BAIDT (Best Asia International Digital Technology Ltd)
5.2.13.1 Company Profile
5.2.13.2 PMP Solutions
5.2.14 Shanghai Suntimes
5.2.14.1 Company Profile
5.2.14.2 Product Introduction
5.2.15 Argotech (Beijing)
5.2.15.1 Component Profile
5.2.15.2 PMP Design
5.2.16 Shenzhen LGUI
5.2.16.1 Company Profile
5.2.16.2 PMP Solutions
5.2.17 Shenzhen Aluka Electronic Co. Ltd
5.2.17.1 Company Profile
5.2.17.2 PMP Products
5.2.18 Shenzhen Techno Industrial Co., Ltd
5.2.18.1 Company Profile
5.2.18.2 PMP Design
5.2.19 Book Digital Technology Co., Ltd
5.2.19.1 Company Profile
5.2.19.2 PMP Products
5.2.20 Shenzhen Zhongheng Xingye Technology Research Co., Ltd
5.2.20.1 Company Profile
5.2.20.2 PMP Products
5.2.21 Shenzhen Huanshi Technology Co., Ltd
5.2.21.1 Company Profile
5.2.21.2 PMP Design
5.2.22 Orbbit Global
5.2.22.1 Company Profile
5.2.22.2 PMP Video Cameras
5.2.23 A-MAX (China)
5.2.23.1 Company Profile
5.2.23.2 PMP Design
5.2.24 WPI (World Peace Industrial Group, agent)
5.2.24.1 Company Profile and Technological Strength
5.2.24.2 PMP solutions
5.2.25 Threemen Industry Co., Ltd (agent)
5.2.25.1 Company Profile
5.2.25.2 PMP Design
5.2.26 Shenzhen Silicon Application Co., Ltd (agent)
5.2.26.1 Company Profile
5.2.26.2 PMP Design
5.2.27 Asiacom Technology (HK) Ltd (agent)
5.2.27.1 Company Profile
5.2.27.2 PMP Solutions
5.2.28 Arrow Electronics (component distributor, IDH solution provider)
5.2.28.1 Company Profile
5.2.28.2 PMP Solution
5.2.29 Jetronic Technology Limited (component distributor, solution provider)
5.2.30 Polar Star International (agent) (Fuzhou Createvision Technology Co., Ltd)
5.2.30.1 Company Profile
5.2.30.2 PMP Products
5.2.31 Eflagtech (Beijing Eflag Technology Co., Ltd)
5.2.31.1 Company Profile
5.2.31.2 Product Introduction
5.2.32 Spansion, Hyctron and ARCA
5.2.32.1 Company Profile
5.2.32.2 Cooperatively Push MP3/MP4 Solutions

6. PMP Terminal Manufacturers
6.1 PMP Industry of Mainland China
6.1.1 Features of China PMP Brands
6.1.2 Problems upon Sharp Increase of PMP Manufacturers
6.1.2.1 Raw Material: Increasing Demand, Short Supply
6.1.2.2 Saturated Channels, Unbalanced Demand and Supply
6.1.2.3 Chaotic Prices and Disordered Market Competition
6.1.2.4 Serious Homogenization, Featureless Brands
6.1.2.5 Lack of Product Image
6.1.3 Product Strategies of Global Major PMP Manufacturers
6.1.3.1 PMP Product Strategies of ARCHOS
6.2 PMP Terminal Manufacturers
6.2.1 ARCHOS
6.2.1 Beijing Huaqi Information Digital Technology Co., Ltd
6.2.3 Beijing Newman Ideal Digital Technology Co., Ltd
6.2.4 MSI
6.2.5 Samsung
6.2.6 IRIVER
6.2.7 HMCS
6.2.8 Changhong ZARVA Digital Technology Co., Ltd
6.2.9 Shenzhen Tsinghua TongFang Co., Ltd
6.2.10 Jiangsu Shinco Electronics Group Co., Ltd
6.2.11 Hisense Group
6.2.12 TCL
6.2.13 Haier Group
6.2.14 LG Electronics (China) Co., Ltd
6.2.15 Axisoft&saintech
6.2.16 PQI (Power Quotient International)
6.2.17 Founder Technology Group Co., Ltd
6.2.18 Mapower Electronics Co., Ltd
6.2.19 DMTECH
6.2.20 Beijing PAN OCEAN
6.2.21 Guangzhou HEDY Holding Co., Ltd
6.2.22 Maxian
6.2.23 SICONG Group
6.2.24 Aneca Digital
6.2.25 Travelstar
6.2.26 Dongguan Init Technology
6.2.27 ANN Digital Audio Laboratory Ltd
6.2.28 Beijing Bless Digi & Tech Co., Ltd.
6.2.29 Shenzhen Mele Digital Technology Ltd
6.2.30 SMARTDISK
6.2.31 Shenzhen Homeserver
6.2.32 MobiNote Technology
6.2.33 Mustek
6.2.34 Shenzhen Tokolong Technologies Co., Ltd
6.2.35 Shenzhen Eastbell Technology Co., Ltd
6.2.36 Shanghai K&C Digital
6.2.37 Zhejiang Banyu Technology
6.2.38 Shenzhen Bell Electronics Industry Co., Ltd
6.2.39 Aomg
6.2.40 Shenzhen DeGen Electronics Co., Ltd.
6.2.41 Shenzhen Owin Technology Co., Ltd
6.2.42 IPED Digital Technology Co., Ltd
6.2.43 Dongguan Gemei Electronic Technology Co., Ltd
6.2.44 Shenzhen Grand Horizon International Ltd