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About this report
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts

Contents

Market in Brief
The future
Market size and performance
Market leaders
Report Scope

PC retailers’ sales
Abbreviations
Technical notes
Definitions
Currencies
Figure 1: Exchange rates: National currencies against the Euro, 2003-06
Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2006
Other abbreviations
Broader Market Environment

Struggling economy
Inflation continues downward trend…
Figure 3: Italy: Consumer price inflation, 2002-06
…but GDP finally moves upwards
Figure 4: Italy: Gross domestic product, 1995-2006
Figure 5: Italy: Consumer spending, 1996-2006
Ageing population
Figure 6: Italy: Total population, 2002-06
Figure 7: Italy: Population by age, 2006
Personal computer ownership
Figure 8: Italy: Household PC ownership, by geographic region, 2004
Figure 9: Italy: Household PC ownership, 2001-04
Figure 10: Italy: Average spent by consumer who bought selected durable goods, 2003 and 2004
Figure 11: Italy: Average spent by consumers who bought selected durable goods, 2000-04
Market in Context
Key Points
Consumer spending on audio-visual, photo, computers and accessories
Figure 12: Italy: Consumer spending on recreation & culture, 2002-06
PCs in the wider context
Figure 13: Italy: Spending on home appliances & technology, 2002-06
Market Size and Forecast

Future
Figure 14: Italy: Estimated consumer spending on information processing equipment, forecast, 2001-11
Figure 15: Italy: Relative performance of estimated consumer spending on information processing equipment & all retail sales, 2001-11
Past
Sector Size and Forecast
Future
Past
Figure 16: Italy: Retail sales, 2002-12
Figure 17: Italy: Other miscellaneous specialist retailers as % of all retail sales, 2002-12
The Consumer – Where They Shop

Where people buy
Figure 18: Italy: Outlet where personal computer purchased, May 2007
Who buys where
Age
Figure 19: Italy: Personal computer purchased at electricals store, by age group, May 2007
Figure 20: Italy: Personal computer purchased at specialist store, by age group, May 2007
Figure 21: Italy: Outlet where personal computer purchased, by household income and age, May 2007
Figure 22: Italy: Outlet where personal computer purchased, May 2007
Retail Competitor Analysis
Figure 23: Italy: Leading PC retailers, 2006
Market shares
Figure 24: Italy: Leading retailers of PCs, market shares, 2006
Retailer Profiles

CDC Computer Discount

Strategic evaluation
Background
Financial performance
Figure 25: CDC Computer Discount: Group financial performance, 2002-06
Store portfolio
Figure 26: CDC Computer Discount: Outlet data, 2002-06
Figure 27: CDC Computer Discount: Group operations, 2006
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce & home shopping
Figure 28: CDC Computer Discount: Group websites, 2007
G.r.e.

Background
Financial performance
Figure 29: GRE: Estimated group financial performance, 2002-06
Store portfolio
Figure 30: GRE: Outlet data, 2001-06
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce & home shopping
Media Markt/Saturn
Figure 31: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06
Figure 32: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06
Figure 33: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06
Figure 34: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06
Figure 35: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06
Figure 36: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06
Figure 37: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06
Strategic evaluation
Background
METRO Group
Financial performance
Figure 38: Media Markt/Saturn: financial performance, 2002-06
2006 results
Figure 39: Media-Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2002-06
Store portfolio
Figure 40: Media Markt/Saturn: Outlet data by country, 2002-06
Figure 41: Media Markt/Saturn: Sales per outlet by country, 2002-06
Retail offering
Market positioning and customer profile
Brands
Product offer
Figure 42: Media Markt/Saturn: product mix, 2003
Pricing and advertising
Customer services
Operational issues
e-commerce & home shopping