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About this report
Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

background economic and demographic data
market sizes
regional retailing trends and issues
market drivers
consumer expenditure
consumer trends
leading pan-European retailers
domestic retailers
market forecasts

Contents

Market in Brief
The future
Market size and performance
Consumer behaviour
Market leaders
Report Scope

PC retailers’ sales
Abbreviations
Technical notes
Definitions
Currencies
Figure 1: Exchange rates: National currencies against the Euro, 2003-06
Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2006
Other abbreviations
Broader Market Environment

Growing and greying population
Figure 3: Spain: Population trends, 2002-06
Figure 4: Spain: Population, by age group, 2002, 2006 and 2010
Computer ownership
Figure 5: Spain: Computer ownership, 2004-06
Why not?
Figure 7: Spain: Reasons for households for not having Internet access, by size of household, H2 2006
Figure 8: Spain: Reasons for households not having Internet access, change, percentage points, H1 2005-H2 2006
Few silver surfers in Spain?
Figure 9: Spain: Computer ownership, by age group, March 2006
Not a commodity yet
Figure 10: Spain: Computer ownership, by income group, March 2006
Figure 11: Spain: Home computer peripherals/hardware, ownership, 2002-06
Computer usage
Figure 12: Spain: What home computer is used for, 2002-06
Figure 13: Spain: What home computer is used for, top six, 2002 and 2006
The effect of the Internet?
Figure 14: Spain: Internet penetration, 2000-05
Figure 15: Spain: Five most important factors when choosing a home computer, 2002 and 2006
Figure 16: Spain: Most important factor when choosing a home computer, 2002-06
Steady economic growth
Figure 17: Spain: Gross domestic product, 1996-2006
Unemployment to fall
The Market in Context

Robust growth in all spending
Figure 18: Spain: Household consumer expenditure, 1995-2006
Computers see heavy price deflation
Figure 19: Spain: Consumer spending selected categories of goods, 2001-05
Figure 20: Spain: Consumer price index for selected goods, 2001-06
Limited interest
Figure 21: Spain: Index of growth of consumer spending in selected topline categories, 2001-05
Traditional leisure preferred
Figure 22: Spain: Index of growth of consumer spending in selected recreational categories, 2001-05
Weak in the wider context
Figure 23: Spain: Index of growth of consumer spending in selected categories, 2001-05
Market Size and Forecast
Key points
Future
Figure 24: Growth in the market for information processing equipment and all retail sales, Index, 2001-11
Figure 25: Spain: Market size of information processing equipment, by value, 2001-11
Past
Figure 26: Market size of information processing equipment, by value, 2001-07
Sector Size and Forecast
Economic outlook
Computer retailers’ prospects
Retail sales forecasts
Figure 27: Spain: Retail sales, 2002-12
Figure 28: Spain: Other miscellaneous specialist retailers as % all retail sales, 2002-12
Past
European Consumer Context

Computer ownership
Figure 29: GB, France, Spain and Germany: Computer ownership in the home, 2006
Peripherals ownership
Figure 30: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
Figure 31: GB, France, Spain and Germany: Peripherals ownership in the home, 2006
Main user
Figure 32: Europe: Main user in the home, GB, France, Spain and Germany, 2006
Main uses
Figure 33: Europe: Main use in the home, GB, France, Spain and Germany, 2006
Figure 34: Europe: Main use in the home, GB, France, Spain and Germany, 2006
Broadband access
Figure 35: Europe: Share of households with broadband Internet access, 2006
Most important factors when choosing a home computer
Figure 36: Germany and GB: Five most important factors when choosing a home computer, 2006
Figure 37: Spain and France: Five most important factors when choosing a home computer, 2006
The Consumer – Where They Shop

Where people buy
Figure 38: Spain: Outlet where personal computer purchased, June 2007
Who buys where
Figure 39: Spain: Personal computer purchased at electricals store, by age group, June 2007
Figure 40: Spain: Personal computer purchased at specialist store, by age group, June 2007
Figure 41: Spain: Personal computer purchased at electricals store, by Internet usage experience, June 2007
Figure 42: Spain: Personal computer purchased at specialist store, by Internet usage experience, June 2007
Figure 43: Spain: Personal computer purchased at super/hypermarket, by Internet usage experience, June 2007
Figure 44: Spain: Where personal computer purchased, by demographics, June 2007
Retail Competitor Analysis

Electricals retailers
Computing specialists
Other non-specialists
Figure 45: Spain: Leading retailers selling PCs, 2006/07
Market shares
Figure 46: Spain: Leading PC retailers’ market shares, 2006/07
Retailer Profiles

Boulanger

Strategic evaluation
Background
Financial performance
Figure 47: Boulanger: Group financial performance, 2002-06
Store portfolio
Figure 48: Boulanger: Outlet data, 2002-06
Boulanger
Electro Dépôt
Retail offering
Market positioning
Brands
Product offer
Advertising & marketing
e-commerce & home shopping
DSG International (PC World/PC City)

Strategic evaluation
Background
Financial performance
Figure 49: DSG International: Group financial performance and outlet data, 2001/02-2006/07
Figure 50: DSG International: Computing division financial performance and outlet data, 2001/02-2006/07
PC World
Figure 51: PC World and PC World Business: Sales and operating profit, 2001/02-2006/07
PC City
Figure 52: PC City: Financial performance, 2001/02-2006/07
Dixons Ireland
Figure 53: Dixons Ireland: Financial performance, 2001/02-2006/07
Selected electricals operations
Figure 54: Currys and UniEuro: Financial performance, 2001/02-2006/07
Store portfolio
PC World
Figure 55: PC World: Outlet data, 2001/02-2006/07
PC City
Figure 56: PC City: Stores and sales area, 2002/03-2006/07
Ireland
Figure 57: Dixons Ireland: Outlet data, 2001/02-2006/07
Selected electricals operations
Figure 58: Currys and UniEuro: Outlet data, 2001/02-2006/07
Store environment
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Dell B2C Retail Europe

Strategic evaluation
Background
Dell founded in 1984
The Dell model
Alienware acquisition
Financial performance
Figure 59: Dell EMEA: Financial performance, 2001/02-2005/06
Figure 60: Dell B2C Retail Europe: Estimated retail sales, 2001/02-2005/06
Store portfolio
Retail offering
Market positioning
Product offer
Figure 61: Dell Global: Product breakdown, 2005
Figure 62: Dell Global: Product breakdown by category, 2001/02-2005/06
Pricing
Advertising & marketing
e-commerce & home shopping
Fnac

Strategic evaluation
Background
Fnac – a French institution
International expansion
Moving out of town
Financial performance
Figure 63: Fnac: Fnac growth in domestic vs. international sales, 2002-06
France
Figure 64: Fnac: Group financial performance, 2002-06
International
Figure 65: Fnac: Sales by country, 2006
PC retailing
Figure 66: Fnac: Estimated PC retail sales, 2002-06
Store portfolio
Figure 67: Fnac: Potential for store openings, May 2007
Figure 68: Fnac: Outlet data, 2002-06
Retail offering
Product offer
Figure 69: Fnac: Sales by major product category, 2006
Figure 70: Fnac: Product breakdown by major category, 2002-06
Pricing & operational issues
e-commerce & home shopping
Media Markt/Saturn
Figure 71: Media Markt/Saturn: Sales as share of electricals specialists in Europe, 2002-06
Figure 72: Media Markt/Saturn (Germany): Sales as share of electricals specialists in Germany, 2002-06
Figure 73: Media Markt/Saturn (Italy): Sales as share of electricals specialists in Italy, 2002-06
Figure 74: Media Markt/Saturn (Spain): Sales as share of electricals specialists in Spain, 2002-06
Figure 75: Media Markt/Saturn (Netherlands): Sales as share of electricals specialists in Netherlands, 2002-06
Figure 76: Media Markt/Saturn (Austria): Sales as share of electricals specialists in Austria, 2002-06
Figure 77: Media Markt/Saturn (France): Sales as share of electricals specialists in France, 2002-06
Strategic evaluation
Background
METRO Group
Financial performance
Figure 78: Media Markt/Saturn: financial performance, 2002-06
2006 results
Figure 79: Media-Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2002-06
Store portfolio
Figure 80: Media Markt/Saturn: Outlet data by country, 2002-06
Figure 81: Media Markt/Saturn: Sales per outlet by country, 2002-06
Retail offering
Market positioning and customer profile
Brands
Product offer
Figure 82: Media Markt/Saturn: product mix, 2003
Pricing and advertising
Customer services
Operational issues
e-commerce & home shopping
PC Box/Beep

Strategic evaluation
Background
Financial performance
Figure 83: Sistac: Sales performance, 2001-06
Store portfolio
Figure 84: PC Box: Outlet development, 2003-06
Retail offering
Market positioning and customer profile
Brands
Product offer
Pricing
e-commerce & home shopping