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Moist snuff, also referred to as dip or moist smokeless tobacco (MST), is the most common type of smokeless tobacco and it is growing steadily. The smokeless industry is divided between traditional premium products and newer discount brands which were introduced since the mid 1990s.

Sales in the smokeless category primarily depend on macro trends, which include disposable income growth. Strong consumer buying power and steady gas prices are generally supportive of premium growth during the year 2007.

Most of the major smokeless producers are trying to convert smokers to smokeless category with products like pouches, publicizing the advantage that they can be consumed even if there smoking bans in place. A number of consumers are also switching to MST since it is considered less harmful and new flavors are regularly introduced.

The report focuses on the smokeless tobacco market as a whole – its segments, value, growth rate, trends, drivers etc. The Europe, Norwegian and Swedish market have been covered separately. It also discusses barriers to entry on the smokeless industry and some key regulatory issues.

The report profiles some of the key industry players, including their financial information and key business strategies.

1. Smokeless Tobacco: An Introduction

1.1 Types of Smokeless Tobacco

1.1.1: Moist snuff
1.1.2: Loose leaf
1.1.3 Dry snuff
1.1.4: Plug
1.1.5: Twist

2. US Smokeless Tobacco Market

2.1 Smokeless Tobacco Users Profile
2.2 Moist Snuff Smokeless Tobacco Market
2.3 Market Share of Smokeless Segments
2.4 Trends and Growth Drivers

Convenience stores – A critical sales channel
Rising Consumption Patterns
Premium Sales Declining Still Attractive
Discounted Products Driving Industry Growth
Smoking Bans Benefiting Smokeless Category

3. International Smokeless Tobacco Markets

3.1 Europe
3.2 Sweden
3.3 Norway

4. Barriers to Entry in the Smokeless Category

5. Regulatory Issues

6. Competitive Scenario

6.1 Product Matrix
6.2 Profile of Key Players

6.2.1 UST

Company Overview
Financial Snapshot
Business Strategies

6.2.2 Conwood

Company Overview

6.2.3 Swedish Match

Company Overview
Financial Snapshot
Business Strategies

6.2.4 Swisher

Company Overview

List of Table/Figures

Figure 2.1: Smokeless tobacco usage by demographics
Figure 2.1: US tobacco consumption 2004-08
Figure 2.2: Premium vs. discount MST cans 2004-08
Figure 2.3: Breakdown of Smokeless segments - 2006
Table: 3.1: European Smoking prevalence 2002-05
Figure 6.1: US snuff market share 2007
Table 6.1: Moist snuff product comparison
Table 6.2: UST- Financial Snapshot
Table 6.3: Swedish Match - Financial Snapshot