Introduction

This databook is a detailed information resource covering all the key data points on Pet Health Care in Mexico. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 5 categories: External Parasite Treatments, Grooming Products, Worming Treatments, Pet Supplements and Other Pet healthcare. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Pet Health Care in Mexico increased between 2001-2006, growing at an average annual rate of 6.8%. The leading company in the market in 2006 was Bayer AG. The second-largest player was Pfizer Inc with Virbac Corporation in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Pet Health Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Pet Health Care 2
Summary category level - External Parasite Treatments 3
Summary category level - Grooming Products 4
Summary category level - Worming Treatments 5
Summary category level - Pet Supplements 6
Summary category level - Other Pet healthcare 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 MEXICO PET HEALTH CARE - MARKET OVERVIEW 23
Value Analysis, 2001-2006 23
Value Analysis, 2006-2011 25
Value Analysis, US$ 2001-2006 28
Value Analysis, US$ 2006-2011 29
Volume Analysis, 2001-2006 32
Volume Analysis, 2006-2011 34
Company and Brand Share Analysis 37
Expenditure & consumption per head 42
Chapter 4 LEADING COMPANY PROFILES 48
Bayer AG 48
Pfizer Inc 51
Chapter 5 CATEGORY ANALYSIS - EXTERNAL PARASITE TREATMENTS 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 59
Volume Analysis, 2006-2011 60
Company and Brand Share Analysis 63
Expenditure & consumption per head 67
Chapter 6 CATEGORY ANALYSIS - GROOMING PRODUCTS 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 80
Expenditure & consumption per head 83
Chapter 7 CATEGORY ANALYSIS - WORMING TREATMENTS 86
Value Analysis, 2001-2006 86
Value Analysis, 2006-2011 87
Value Analysis, US$ 2001-2006 89
Value Analysis, US$ 2006-2011 90
Volume Analysis, 2001-2006 92
Volume Analysis, 2006-2011 93
Company and Brand Share Analysis 96
Expenditure & consumption per head 100
Chapter 8 CATEGORY ANALYSIS - PET SUPPLEMENTS 103
Value Analysis, 2001-2006 103
Value Analysis, 2006-2011 104
Value Analysis, US$ 2001-2006 106
Value Analysis, US$ 2006-2011 107
Volume Analysis, 2001-2006 109
Volume Analysis, 2006-2011 110
Company and Brand Share Analysis 113
Expenditure & consumption per head 116
Chapter 9 CATEGORY ANALYSIS - OTHER PET HEALTHCARE 119
Value Analysis, 2001-2006 119
Value Analysis, 2006-2011 120
Value Analysis, US$ 2001-2006 122
Value Analysis, US$ 2006-2011 123
Volume Analysis, 2001-2006 125
Volume Analysis, 2006-2011 127
Company and Brand Share Analysis 130
Expenditure & consumption per head 133
Chapter 10 COUNTRY COMPARISON 139
Value 139
Volume 144
Market Share 149
Chapter 11 NEW PRODUCT DEVELOPMENT 150
Product launches over time 150
Recent product launches 152
Chapter 12 MEXICO SOCIOECONOMIC PROFILE 153
Country Overview 153
Key Facts 154
Political Overview 155
Mexico Economic Overview 156
Chapter 13 MEXICO MACROECONOMIC PROFILE 157
Macroeconomic Indicators 157
Chapter 14 RESEARCH METHODOLOGY 162
Methodology overview 162
Secondary research 163
Market modelling 164
Primary research 165
Data finalisation 165
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167


LIST OF FIGURES
Figure 1: Mexico Pet Health Care value & value forecast, 2001-2011 (MXN m, nominal prices) 27
Figure 2: Mexico Pet Health Care category growth comparison, by value, 2001-2011 31
Figure 3: Mexico Pet Health Care volume & volume forecast, 2001-2011 (Units m) 35
Figure 4: Mexico Pet Health Care category growth comparison, by volume, 2001-2011 36
Figure 5: Mexico Pet Health Care company share, by value, 2005-2006 (%) 39
Figure 6: Mexico External Parasite Treatments value & value forecast, 2001-2011 (MXN m, nominal prices) 55
Figure 7: Mexico External Parasite Treatments category growth comparison, by value, 2001-2011 58
Figure 8: Mexico External Parasite Treatments volume & volume forecast, 2001-2011 (Units m) 61
Figure 9: Mexico External Parasite Treatments category growth comparison, by volume, 2001-2011 62
Figure 10: Mexico External Parasite Treatments company share, by value, 2005-2006 (%) 64
Figure 11: Mexico Grooming Products value & value forecast, 2001-2011 (MXN m, nominal prices) 72
Figure 12: Mexico Grooming Products category growth comparison, by value, 2001-2011 75
Figure 13: Mexico Grooming Products volume & volume forecast, 2001-2011 (Units m) 78
Figure 14: Mexico Grooming Products category growth comparison, by volume, 2001-2011 79
Figure 15: Mexico Grooming Products company share, by value, 2005-2006 (%) 81
Figure 16: Mexico Worming Treatments value & value forecast, 2001-2011 (MXN m, nominal prices) 88
Figure 17: Mexico Worming Treatments category growth comparison, by value, 2001-2011 91
Figure 18: Mexico Worming Treatments volume & volume forecast, 2001-2011 (Units m) 94
Figure 19: Mexico Worming Treatments category growth comparison, by volume, 2001-2011 95
Figure 20: Mexico Worming Treatments company share, by value, 2005-2006 (%) 97
Figure 21: Mexico Pet Supplements value & value forecast, 2001-2011 (MXN m, nominal prices) 105
Figure 22: Mexico Pet Supplements category growth comparison, by value, 2001-2011 108
Figure 23: Mexico Pet Supplements volume & volume forecast, 2001-2011 (Units m) 111
Figure 24: Mexico Pet Supplements category growth comparison, by volume, 2001-2011 112
Figure 25: Mexico Pet Supplements company share, by value, 2005-2006 (%) 114
Figure 26: Mexico Other Pet Health Care value & value forecast, 2001-2011 (MXN m, nominal prices) 121
Figure 27: Mexico Other Pet Health Care category growth comparison, by value, 2001-2011 124
Figure 28: Mexico Other Pet Health Care volume & volume forecast, 2001-2011 (Units m) 128
Figure 29: Mexico Other Pet Health Care category growth comparison, by volume, 2001-2011 129
Figure 30: Mexico Other Pet Health Care company share, by value, 2005-2006 (%) 131
Figure 31: Global Pet Health Care market split (value terms, 2006) – Top 5 countries 140
Figure 32: Global Pet Health Care market value, 2001 – 2006 (Top 5 countries) 143
Figure 33: Global Pet Health Care market split (volume terms, 2006) – Top 5 countries 145
Figure 34: Global Pet Health Care market volume, 2001 – 2006 (Top 5 countries) 148
Figure 35: Map of Mexico 154
Figure 36: Annual data review process 163


LIST OF TABLES
Table 1: Pet Health Care category definitions 10
Table 2: Mexico Pet Health Care value, 2001-2006 (MXN m, nominal prices) 24
Table 3: Mexico Pet Health Care value forecast, 2006-2011 (MXN m, nominal prices) 26
Table 4: Mexico Pet Health Care value, 2001-2006 (US$ m nominal prices) 28
Table 5: Mexico Pet Health Care value forecast, 2006-2011 (US$ m nominal prices) 30
Table 6: Mexico Pet Health Care volume, 2001-2006 (Units m) 33
Table 7: Mexico Pet Health Care volume forecast, 2006-2011 (Units m) 34
Table 8: Mexico Pet Health Care brand share, by value, 2005-2006 (%) 37
Table 9: Mexico Pet Health Care value, by brand 2005-2006 (MXN m nominal prices) 38
Table 10: Mexico Pet Health Care company share by value, 2005-2006 (%) 40
Table 11: Mexico Pet Health Care value, by company, 2005-2006 (MXN m nominal prices) 41
Table 12: Mexico Pet Health Care expenditure per head, 2001-2006 (MXN, nominal prices) 42
Table 13: Mexico Pet Health Care forecast expenditure per head, 2006-2011 (MXN, nominal prices) 43
Table 14: Mexico Pet Health Care expenditure per head, 2001-2006 (US$ nominal prices) 44
Table 15: Mexico Pet Health Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 45
Table 16: Mexico Pet Health Care consumption per head, 2001-2006 (Units) 46
Table 17: Mexico Pet Health Care forecast consumption per head, 2006-2011 (Units) 47
Table 18: Bayer AG Key Facts 48
Table 19: Pfizer Inc Key Facts 51
Table 20: Mexico External Parasite Treatments value, 2001-2006 (MXN m, nominal prices) 53
Table 21: Mexico External Parasite Treatments value forecast, 2006-2011 (MXN m, nominal prices) 54
Table 22: Mexico External Parasite Treatments value, 2001-2006 (US$ m nominal prices) 56
Table 23: Mexico External Parasite Treatments value forecast, 2006-2011 (US$ m nominal prices) 57
Table 24: Mexico External Parasite Treatments volume, 2001-2006 (Units m) 59
Table 25: Mexico External Parasite Treatments volume forecast, 2006-2011 (Units m) 60
Table 26: Mexico External Parasite Treatments brand share, by value, 2005-2006 (%) 63
Table 27: Mexico External Parasite Treatments value, by brand 2005-2006 (MXN m nominal prices) 63
Table 28: Mexico External Parasite Treatments company share by value, 2005-2006 (%) 65
Table 29: Mexico External Parasite Treatments value, by company, 2005-2006 (MXN m nominal prices) 66
Table 30: Mexico External Parasite Treatments expenditure per head, 2001-2006 (MXN, nominal prices) 67
Table 31: Mexico External Parasite Treatments forecast expenditure per head, 2006-2011 (MXN, nominal prices) 67
Table 32: Mexico External Parasite Treatments expenditure per head, 2001-2006 (US$ nominal prices) 68
Table 33: Mexico External Parasite Treatments forecast expenditure per head, 2006-2011 (US$ nominal prices) 68
Table 34: Mexico External Parasite Treatments consumption per head, 2001-2006 (Units) 69
Table 35: Mexico External Parasite Treatments forecast consumption per head, 2006-2011 (Units) 69
Table 36: Mexico Grooming Products value, 2001-2006 (MXN m, nominal prices) 70
Table 37: Mexico Grooming Products value forecast, 2006-2011 (MXN m, nominal prices) 71
Table 38: Mexico Grooming Products value, 2001-2006 (US$ m nominal prices) 73
Table 39: Mexico Grooming Products value forecast, 2006-2011 (US$ m nominal prices) 74
Table 40: Mexico Grooming Products volume, 2001-2006 (Units m) 76
Table 41: Mexico Grooming Products volume forecast, 2006-2011 (Units m) 77
Table 42: Mexico Grooming Products brand share, by value, 2005-2006 (%) 80
Table 43: Mexico Grooming Products value, by brand 2005-2006 (MXN m nominal prices) 80
Table 44: Mexico Grooming Products company share by value, 2005-2006 (%) 82
Table 45: Mexico Grooming Products value, by company, 2005-2006 (MXN m nominal prices) 82
Table 46: Mexico Grooming Products expenditure per head, 2001-2006 (MXN, nominal prices) 83
Table 47: Mexico Grooming Products forecast expenditure per head, 2006-2011 (MXN, nominal prices) 83
Table 48: Mexico Grooming Products expenditure per head, 2001-2006 (US$ nominal prices) 84
Table 49: Mexico Grooming Products forecast expenditure per head, 2006-2011 (US$ nominal prices) 84
Table 50: Mexico Grooming Products consumption per head, 2001-2006 (Units) 85
Table 51: Mexico Grooming Products forecast consumption per head, 2006-2011 (Units) 85
Table 52: Mexico Worming Treatments value, 2001-2006 (MXN m, nominal prices) 86
Table 53: Mexico Worming Treatments value forecast, 2006-2011 (MXN m, nominal prices) 87
Table 54: Mexico Worming Treatments value, 2001-2006 (US$ m nominal prices) 89
Table 55: Mexico Worming Treatments value forecast, 2006-2011 (US$ m nominal prices) 90
Table 56: Mexico Worming Treatments volume, 2001-2006 (Units m) 92
Table 57: Mexico Worming Treatments volume forecast, 2006-2011 (Units m) 93
Table 58: Mexico Worming Treatments brand share, by value, 2005-2006 (%) 96
Table 59: Mexico Worming Treatments value, by brand 2005-2006 (MXN m nominal prices) 96
Table 60: Mexico Worming Treatments company share by value, 2005-2006 (%) 98
Table 61: Mexico Worming Treatments value, by company, 2005-2006 (MXN m nominal prices) 99
Table 62: Mexico Worming Treatments expenditure per head, 2001-2006 (MXN, nominal prices) 100
Table 63: Mexico Worming Treatments forecast expenditure per head, 2006-2011 (MXN, nominal prices) 100
Table 64: Mexico Worming Treatments expenditure per head, 2001-2006 (US$ nominal prices) 101
Table 65: Mexico Worming Treatments forecast expenditure per head, 2006-2011 (US$ nominal prices) 101
Table 66: Mexico Worming Treatments consumption per head, 2001-2006 (Units) 102
Table 67: Mexico Worming Treatments forecast consumption per head, 2006-2011 (Units) 102
Table 68: Mexico Pet Supplements value, 2001-2006 (MXN m, nominal prices) 103
Table 69: Mexico Pet Supplements value forecast, 2006-2011 (MXN m, nominal prices) 104
Table 70: Mexico Pet Supplements value, 2001-2006 (US$ m nominal prices) 106
Table 71: Mexico Pet Supplements value forecast, 2006-2011 (US$ m nominal prices) 107
Table 72: Mexico Pet Supplements volume, 2001-2006 (Units m) 109
Table 73: Mexico Pet Supplements volume forecast, 2006-2011 (Units m) 110
Table 74: Mexico Pet Supplements brand share, by value, 2005-2006 (%) 113
Table 75: Mexico Pet Supplements value, by brand 2005-2006 (MXN m nominal prices) 113
Table 76: Mexico Pet Supplements company share by value, 2005-2006 (%) 115
Table 77: Mexico Pet Supplements value, by company, 2005-2006 (MXN m nominal prices) 115
Table 78: Mexico Pet Supplements expenditure per head, 2001-2006 (MXN, nominal prices) 116
Table 79: Mexico Pet Supplements forecast expenditure per head, 2006-2011 (MXN, nominal prices) 116
Table 80: Mexico Pet Supplements expenditure per head, 2001-2006 (US$ nominal prices) 117
Table 81: Mexico Pet Supplements forecast expenditure per head, 2006-2011 (US$ nominal prices) 117
Table 82: Mexico Pet Supplements consumption per head, 2001-2006 (Units) 118
Table 83: Mexico Pet Supplements forecast consumption per head, 2006-2011 (Units) 118
Table 84: Mexico Other Pet Health Care value, 2001-2006 (MXN m, nominal prices) 119
Table 85: Mexico Other Pet Health Care value forecast, 2006-2011 (MXN m, nominal prices) 120
Table 86: Mexico Other Pet Health Care value, 2001-2006 (US$ m nominal prices) 122
Table 87: Mexico Other Pet Health Care value forecast, 2006-2011 (US$ m nominal prices) 123
Table 88: Mexico Other Pet Health Care volume, 2001-2006 (Units m) 126
Table 89: Mexico Other Pet Health Care volume forecast, 2006-2011 (Units m) 127
Table 90: Mexico Other Pet Health Care brand share, by value, 2005-2006 (%) 130
Table 91: Mexico Other Pet Health Care value, by brand 2005-2006 (MXN m nominal prices) 130
Table 92: Mexico Other Pet Health Care company share by value, 2005-2006 (%) 132
Table 93: Mexico Other Pet Health Care value, by company, 2005-2006 (MXN m nominal prices) 132
Table 94: Mexico Other Pet Health Care expenditure per head, 2001-2006 (MXN, nominal prices) 133
Table 95: Mexico Other Pet Health Care forecast expenditure per head, 2006-2011 (MXN, nominal prices) 134
Table 96: Mexico Other Pet Health Care expenditure per head, 2001-2006 (US$ nominal prices) 135
Table 97: Mexico Other Pet Health Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 136
Table 98: Mexico Other Pet Health Care consumption per head, 2001-2006 (Units) 137
Table 99: Mexico Other Pet Health Care forecast consumption per head, 2006-2011 (Units) 138
Table 100: Global Pet Health Care market value, 2006 139
Table 101: Global Pet Health Care market split (value terms (US$ m), 2006) – Top 5 countries 142
Table 102: Global Pet Health Care market volume, 2006 144
Table 103: Global Pet Health Care market split (volume terms, 2006) – Top 5 countries 147
Table 104: Leading players - Top 5 countries 149
Table 105: Mexico Pet Health Care new product launches (reports) and SKUs, by company, 2006 150
Table 106: Mexico Pet Health Care new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 151
Table 107: Mexico Pet Health Care new product launches (reports), by Package tags or Claims, 2006 151
Table 108: Malaysia Pet Health Care new product launches (reports) 152
Table 109: Mexico Key Facts 154
Table 110: Mexico population, by age group, 2000-2005 (millions) 157
Table 111: Mexico population forecast, by age group, 2005-2010 (millions) 158
Table 112: Mexico population, by gender, 2000-2005 (millions) 158
Table 113: Mexico population forecast, by gender, 2005-2010 (millions) 159
Table 114: Mexico real GDP, 2000-2005 (MeP bn, 2005 prices) 159
Table 115: Mexico real GDP forecast, 2005-2010 (MeP bn, 2005 prices) 159
Table 116: Mexico nominal GDP, 2000-2005 (MeP bn, nominal prices) 160
Table 117: Mexico real GDP, 2000-2005 (US$ bn, 2005 prices) 160
Table 118: Mexico real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 160
Table 119: Mexico consumer price index, 2000-2005 (2000=100) 161
Table 120: Mexico consumer price index, 2005-2010 (2000=100) 161
Table 121: Mexico exchange rate, 2000-2005 161