Introduction

This databook is a detailed information resource covering all the key data points on Pet Health Care in Poland. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 5 categories: External Parasite Treatments, Grooming Products, Worming Treatments, Pet Supplements and Other Pet healthcare. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Pet Health Care in Poland increased between 2001-2006, growing at an average annual rate of 3.5%. The leading company in the market in 2006 was Defar. The second-largest player was Bayer AG with Pfizer Inc in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Pet Health Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Pet Health Care 2
Summary category level - External Parasite Treatments 3
Summary category level - Grooming Products 4
Summary category level - Worming Treatments 5
Summary category level - Pet Supplements 6
Summary category level - Other Pet healthcare 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 POLAND PET HEALTH CARE - MARKET OVERVIEW 22
Value Analysis, 2001-2006 22
Value Analysis, 2006-2011 23
Value Analysis, US$ 2001-2006 26
Value Analysis, US$ 2006-2011 27
Volume Analysis, 2001-2006 30
Volume Analysis, 2006-2011 32
Company and Brand Share Analysis 35
Expenditure & consumption per head 40
Chapter 4 LEADING COMPANY PROFILES 45
Bayer AG 45
Pfizer Inc 48
Chapter 5 CATEGORY ANALYSIS - EXTERNAL PARASITE TREATMENTS 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 56
Volume Analysis, 2006-2011 57
Company and Brand Share Analysis 60
Expenditure & consumption per head 63
Chapter 6 CATEGORY ANALYSIS - GROOMING PRODUCTS 66
Value Analysis, 2001-2006 66
Value Analysis, 2006-2011 67
Value Analysis, US$ 2001-2006 69
Value Analysis, US$ 2006-2011 70
Volume Analysis, 2001-2006 72
Volume Analysis, 2006-2011 73
Company and Brand Share Analysis 76
Expenditure & consumption per head 79
Chapter 7 CATEGORY ANALYSIS - WORMING TREATMENTS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 86
Volume Analysis, 2001-2006 88
Volume Analysis, 2006-2011 89
Company and Brand Share Analysis 92
Expenditure & consumption per head 95
Chapter 8 CATEGORY ANALYSIS - PET SUPPLEMENTS 98
Value Analysis, 2001-2006 98
Value Analysis, 2006-2011 99
Value Analysis, US$ 2001-2006 101
Value Analysis, US$ 2006-2011 102
Volume Analysis, 2001-2006 104
Volume Analysis, 2006-2011 105
Company and Brand Share Analysis 108
Expenditure & consumption per head 111
Chapter 9 CATEGORY ANALYSIS - OTHER PET HEALTHCARE 114
Value Analysis, 2001-2006 114
Value Analysis, 2006-2011 116
Value Analysis, US$ 2001-2006 118
Value Analysis, US$ 2006-2011 119
Volume Analysis, 2001-2006 121
Volume Analysis, 2006-2011 123
Company and Brand Share Analysis 127
Expenditure & consumption per head 130
Chapter 10 COUNTRY COMPARISON 136
Value 136
Volume 141
Market Share 146
Chapter 11 POLAND SOCIOECONOMIC PROFILE 147
Country Overview 147
Key Facts 148
Political Overview 149
Poland Economic Overview 150
Chapter 12 POLAND MACROECONOMIC PROFILE 151
Macroeconomic Indicators 151
Chapter 13 RESEARCH METHODOLOGY 156
Methodology overview 156
Secondary research 157
Market modelling 158
Primary research 159
Data finalisation 159
Ongoing research 160
Chapter 14 APPENDIX 161
Future readings 161
How to contact experts in your industry 161


LIST OF FIGURES
Figure 1: Poland Pet Health Care value & value forecast, 2001-2011 (PLN m, nominal prices) 25
Figure 2: Poland Pet Health Care category growth comparison, by value, 2001-2011 29
Figure 3: Poland Pet Health Care volume & volume forecast, 2001-2011 (Kg m) 33
Figure 4: Poland Pet Health Care category growth comparison, by volume, 2001-2011 34
Figure 5: Poland Pet Health Care company share, by value, 2005-2006 (%) 37
Figure 6: Poland External Parasite Treatments value & value forecast, 2001-2011 (PLN m, nominal prices) 52
Figure 7: Poland External Parasite Treatments category growth comparison, by value, 2001-2011 55
Figure 8: Poland External Parasite Treatments volume & volume forecast, 2001-2011 (Kg m) 58
Figure 9: Poland External Parasite Treatments category growth comparison, by volume, 2001-2011 59
Figure 10: Poland External Parasite Treatments company share, by value, 2005-2006 (%) 61
Figure 11: Poland Grooming Products value & value forecast, 2001-2011 (PLN m, nominal prices) 68
Figure 12: Poland Grooming Products category growth comparison, by value, 2001-2011 71
Figure 13: Poland Grooming Products volume & volume forecast, 2001-2011 (Kg m) 74
Figure 14: Poland Grooming Products category growth comparison, by volume, 2001-2011 75
Figure 15: Poland Grooming Products company share, by value, 2005-2006 (%) 77
Figure 16: Poland Worming Treatments value & value forecast, 2001-2011 (PLN m, nominal prices) 84
Figure 17: Poland Worming Treatments category growth comparison, by value, 2001-2011 87
Figure 18: Poland Worming Treatments volume & volume forecast, 2001-2011 (Kg m) 90
Figure 19: Poland Worming Treatments category growth comparison, by volume, 2001-2011 91
Figure 20: Poland Worming Treatments company share, by value, 2005-2006 (%) 93
Figure 21: Poland Pet Supplements value & value forecast, 2001-2011 (PLN m, nominal prices) 100
Figure 22: Poland Pet Supplements category growth comparison, by value, 2001-2011 103
Figure 23: Poland Pet Supplements volume & volume forecast, 2001-2011 (Kg m) 106
Figure 24: Poland Pet Supplements category growth comparison, by volume, 2001-2011 107
Figure 25: Poland Pet Supplements company share, by value, 2005-2006 (%) 109
Figure 26: Poland Other Pet Health Care value & value forecast, 2001-2011 (PLN m, nominal prices) 117
Figure 27: Poland Other Pet Health Care category growth comparison, by value, 2001-2011 120
Figure 28: Poland Other Pet Health Care volume & volume forecast, 2001-2011 (Kg m) 125
Figure 29: Poland Other Pet Health Care category growth comparison, by volume, 2001-2011 126
Figure 30: Poland Other Pet Health Care company share, by value, 2005-2006 (%) 128
Figure 31: Global Pet Health Care market split (value terms, 2006) – Top 5 countries 137
Figure 32: Global Pet Health Care market value, 2001 – 2006 (Top 5 countries) 140
Figure 33: Global Pet Health Care market split (volume terms, 2006) – Top 5 countries 142
Figure 34: Global Pet Health Care market volume, 2001 – 2006 (Top 5 countries) 145
Figure 35: Map of Poland 148
Figure 36: Annual data review process 157


LIST OF TABLES
Table 1: Pet Health Care category definitions 10
Table 2: Poland Pet Health Care value, 2001-2006 (PLN m, nominal prices) 22
Table 3: Poland Pet Health Care value forecast, 2006-2011 (PLN m, nominal prices) 24
Table 4: Poland Pet Health Care value, 2001-2006 (US$ m nominal prices) 26
Table 5: Poland Pet Health Care value forecast, 2006-2011 (US$ m nominal prices) 28
Table 6: Poland Pet Health Care volume, 2001-2006 (Units m) 31
Table 7: Poland Pet Health Care volume forecast, 2006-2011 (Units m) 32
Table 8: Poland Pet Health Care brand share, by value, 2005-2006 (%) 35
Table 9: Poland Pet Health Care value, by brand 2005-2006 (PLN m nominal prices) 36
Table 10: Poland Pet Health Care company share by value, 2005-2006 (%) 38
Table 11: Poland Pet Health Care value, by company, 2005-2006 (PLN m nominal prices) 39
Table 12: Poland Pet Health Care expenditure per head, 2001-2006 (PLN, nominal prices) 40
Table 13: Poland Pet Health Care forecast expenditure per head, 2006-2011 (PLN, nominal prices) 41
Table 14: Poland Pet Health Care expenditure per head, 2001-2006 (US$ nominal prices) 42
Table 15: Poland Pet Health Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 43
Table 16: Poland Pet Health Care consumption per head, 2001-2006 (Units) 44
Table 17: Poland Pet Health Care forecast consumption per head, 2006-2011 (Units) 44
Table 18: Bayer AG Key Facts 45
Table 19: Pfizer Inc. Key Facts 48
Table 20: Poland External Parasite Treatments value, 2001-2006 (PLN m, nominal prices) 50
Table 21: Poland External Parasite Treatments value forecast, 2006-2011 (PLN m, nominal prices) 51
Table 22: Poland External Parasite Treatments value, 2001-2006 (US$ m nominal prices) 53
Table 23: Poland External Parasite Treatments value forecast, 2006-2011 (US$ m nominal prices) 54
Table 24: Poland External Parasite Treatments volume, 2001-2006 (Units m) 56
Table 25: Poland External Parasite Treatments volume forecast, 2006-2011 (Units m) 57
Table 26: Poland External Parasite Treatments brand share, by value, 2005-2006 (%) 60
Table 27: Poland External Parasite Treatments value, by brand 2005-2006 (PLN m nominal prices) 60
Table 28: Poland External Parasite Treatments company share by value, 2005-2006 (%) 62
Table 29: Poland External Parasite Treatments value, by company, 2005-2006 (PLN m nominal prices) 62
Table 30: Poland External Parasite Treatments expenditure per head, 2001-2006 (PLN, nominal prices) 63
Table 31: Poland External Parasite Treatments forecast expenditure per head, 2006-2011 (PLN, nominal prices) 63
Table 32: Poland External Parasite Treatments expenditure per head, 2001-2006 (US$ nominal prices) 64
Table 33: Poland External Parasite Treatments forecast expenditure per head, 2006-2011 (US$ nominal prices) 64
Table 34: Poland External Parasite Treatments consumption per head, 2001-2006 (Units) 65
Table 35: Poland External Parasite Treatments forecast consumption per head, 2006-2011 (Units) 65
Table 36: Poland Grooming Products value, 2001-2006 (PLN m, nominal prices) 66
Table 37: Poland Grooming Products value forecast, 2006-2011 (PLN m, nominal prices) 67
Table 38: Poland Grooming Products value, 2001-2006 (US$ m nominal prices) 69
Table 39: Poland Grooming Products value forecast, 2006-2011 (US$ m nominal prices) 70
Table 40: Poland Grooming Products volume, 2001-2006 (Units m) 72
Table 41: Poland Grooming Products volume forecast, 2006-2011 (Units m) 73
Table 42: Poland Grooming Products brand share, by value, 2005-2006 (%) 76
Table 43: Poland Grooming Products value, by brand 2005-2006 (PLN m nominal prices) 76
Table 44: Poland Grooming Products company share by value, 2005-2006 (%) 78
Table 45: Poland Grooming Products value, by company, 2005-2006 (PLN m nominal prices) 78
Table 46: Poland Grooming Products expenditure per head, 2001-2006 (PLN, nominal prices) 79
Table 47: Poland Grooming Products forecast expenditure per head, 2006-2011 (PLN, nominal prices) 79
Table 48: Poland Grooming Products expenditure per head, 2001-2006 (US$ nominal prices) 80
Table 49: Poland Grooming Products forecast expenditure per head, 2006-2011 (US$ nominal prices) 80
Table 50: Poland Grooming Products consumption per head, 2001-2006 (Units) 81
Table 51: Poland Grooming Products forecast consumption per head, 2006-2011 (Units) 81
Table 52: Poland Worming Treatments value, 2001-2006 (PLN m, nominal prices) 82
Table 53: Poland Worming Treatments value forecast, 2006-2011 (PLN m, nominal prices) 83
Table 54: Poland Worming Treatments value, 2001-2006 (US$ m nominal prices) 85
Table 55: Poland Worming Treatments value forecast, 2006-2011 (US$ m nominal prices) 86
Table 56: Poland Worming Treatments volume, 2001-2006 (Units m) 88
Table 57: Poland Worming Treatments volume forecast, 2006-2011 (Units m) 89
Table 58: Poland Worming Treatments brand share, by value, 2005-2006 (%) 92
Table 59: Poland Worming Treatments value, by brand 2005-2006 (PLN m nominal prices) 92
Table 60: Poland Worming Treatments company share by value, 2005-2006 (%) 94
Table 61: Poland Worming Treatments value, by company, 2005-2006 (PLN m nominal prices) 94
Table 62: Poland Worming Treatments expenditure per head, 2001-2006 (PLN, nominal prices) 95
Table 63: Poland Worming Treatments forecast expenditure per head, 2006-2011 (PLN, nominal prices) 95
Table 64: Poland Worming Treatments expenditure per head, 2001-2006 (US$ nominal prices) 96
Table 65: Poland Worming Treatments forecast expenditure per head, 2006-2011 (US$ nominal prices) 96
Table 66: Poland Worming Treatments consumption per head, 2001-2006 (Units) 97
Table 67: Poland Worming Treatments forecast consumption per head, 2006-2011 (Units) 97
Table 68: Poland Pet Supplements value, 2001-2006 (PLN m, nominal prices) 98
Table 69: Poland Pet Supplements value forecast, 2006-2011 (PLN m, nominal prices) 99
Table 70: Poland Pet Supplements value, 2001-2006 (US$ m nominal prices) 101
Table 71: Poland Pet Supplements value forecast, 2006-2011 (US$ m nominal prices) 102
Table 72: Poland Pet Supplements volume, 2001-2006 (Units m) 104
Table 73: Poland Pet Supplements volume forecast, 2006-2011 (Units m) 105
Table 74: Poland Pet Supplements brand share, by value, 2005-2006 (%) 108
Table 75: Poland Pet Supplements value, by brand 2005-2006 (PLN m nominal prices) 108
Table 76: Poland Pet Supplements company share by value, 2005-2006 (%) 110
Table 77: Poland Pet Supplements value, by company, 2005-2006 (PLN m nominal prices) 110
Table 78: Poland Pet Supplements expenditure per head, 2001-2006 (PLN, nominal prices) 111
Table 79: Poland Pet Supplements forecast expenditure per head, 2006-2011 (PLN, nominal prices) 111
Table 80: Poland Pet Supplements expenditure per head, 2001-2006 (US$ nominal prices) 112
Table 81: Poland Pet Supplements forecast expenditure per head, 2006-2011 (US$ nominal prices) 112
Table 82: Poland Pet Supplements consumption per head, 2001-2006 (Units) 113
Table 83: Poland Pet Supplements forecast consumption per head, 2006-2011 (Units) 113
Table 84: Poland Other Pet Health Care value, 2001-2006 (PLN m, nominal prices) 115
Table 85: Poland Other Pet Health Care value forecast, 2006-2011 (PLN m, nominal prices) 116
Table 86: Poland Other Pet Health Care value, 2001-2006 (US$ m nominal prices) 118
Table 87: Poland Other Pet Health Care value forecast, 2006-2011 (US$ m nominal prices) 119
Table 88: Poland Other Pet Health Care volume, 2001-2006 (Units m) 122
Table 89: Poland Other Pet Health Care volume forecast, 2006-2011 (Units m) 124
Table 90: Poland Other Pet Health Care brand share, by value, 2005-2006 (%) 127
Table 91: Poland Other Pet Health Care value, by brand 2005-2006 (PLN m nominal prices) 127
Table 92: Poland Other Pet Health Care company share by value, 2005-2006 (%) 129
Table 93: Poland Other Pet Health Care value, by company, 2005-2006 (PLN m nominal prices) 129
Table 94: Poland Other Pet Health Care expenditure per head, 2001-2006 (PLN, nominal prices) 130
Table 95: Poland Other Pet Health Care forecast expenditure per head, 2006-2011 (PLN, nominal prices) 131
Table 96: Poland Other Pet Health Care expenditure per head, 2001-2006 (US$ nominal prices) 132
Table 97: Poland Other Pet Health Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 133
Table 98: Poland Other Pet Health Care consumption per head, 2001-2006 (Units) 134
Table 99: Poland Other Pet Health Care forecast consumption per head, 2006-2011 (Units) 135
Table 100: Global Pet Health Care market value, 2006 136
Table 101: Global Pet Health Care market split (value terms (US$ m), 2006) – Top 5 countries 139
Table 102: Global Pet Health Care market volume, 2006 141
Table 103: Global Pet Health Care market split (volume terms, 2006) – Top 5 countries 144
Table 104: Leading players - Top 5 countries 146
Table 105: Poland Key Facts 148
Table 106: Poland population, by age group, 2000-2005 (millions) 151
Table 107: Poland population forecast, by age group, 2005-2010 (millions) 152
Table 108: Poland population, by gender, 2000-2005 (millions) 152
Table 109: Poland population forecast, by gender, 2005-2010 (millions) 153
Table 110: Poland real GDP, 2000-2005 (PLN bn, 2005 prices) 153
Table 111: Poland real GDP forecast, 2005-2010 (PLN bn, 2005 prices) 153
Table 112: Poland nominal GDP, 2000-2005 (PLN bn, nominal prices) 154
Table 113: Poland real GDP, 2000-2005 (US$ bn, 2005 prices) 154
Table 114: Poland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 154
Table 115: Poland consumer price index, 2005-2010 (2000=100) 155
Table 116: Poland exchange rate, 2000-2005 155