Introduction

This databook is a detailed information resource covering all the key data points on Pet Health Care in Colombia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 5 categories: External Parasite Treatments, Grooming Products, Worming Treatments, Pet Supplements and Other Pet healthcare. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Pet Health Care in Colombia increased between 2001-2006, growing at an average annual rate of 6.6%. The leading company in the market in 2006 was Asm. The second-largest player was Bayer AG with Merial in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Pet Health Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Pet Health Care 2
Summary category level - External Parasite Treatments 3
Summary category level - Grooming Products 4
Summary category level - Worming Treatments 5
Summary category level - Pet Supplements 6
Summary category level - Other Pet healthcare 7
Chapter 2 INTRODUCTION 8
What is this report about? 8
How to use this report 8
Market Definition 9
Chapter 3 COLOMBIA PET HEALTH CARE - MARKET OVERVIEW 23
Value Analysis, 2001-2006 23
Value Analysis, 2006-2011 24
Value Analysis, US$ 2001-2006 27
Value Analysis, US$ 2006-2011 28
Volume Analysis, 2001-2006 31
Volume Analysis, 2006-2011 33
Company and Brand Share Analysis 36
Expenditure & consumption per head 41
Chapter 4 LEADING COMPANY PROFILES 45
Bayer AG 45
Pfizer Inc 48
Chapter 5 CATEGORY ANALYSIS - EXTERNAL PARASITE TREATMENTS 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 54
Volume Analysis, 2001-2006 56
Volume Analysis, 2006-2011 57
Company and Brand Share Analysis 60
Expenditure & consumption per head 63
Chapter 6 CATEGORY ANALYSIS - GROOMING PRODUCTS 66
Value Analysis, 2001-2006 66
Value Analysis, 2006-2011 67
Value Analysis, US$ 2001-2006 69
Value Analysis, US$ 2006-2011 70
Volume Analysis, 2001-2006 72
Volume Analysis, 2006-2011 73
Company and Brand Share Analysis 76
Expenditure & consumption per head 79
Chapter 7 CATEGORY ANALYSIS - WORMING TREATMENTS 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 86
Volume Analysis, 2001-2006 88
Volume Analysis, 2006-2011 89
Company and Brand Share Analysis 92
Expenditure & consumption per head 95
Chapter 8 CATEGORY ANALYSIS - PET SUPPLEMENTS 98
Value Analysis, 2001-2006 98
Value Analysis, 2006-2011 99
Value Analysis, US$ 2001-2006 101
Value Analysis, US$ 2006-2011 102
Volume Analysis, 2001-2006 104
Volume Analysis, 2006-2011 105
Company and Brand Share Analysis 108
Expenditure & consumption per head 111
Chapter 9 CATEGORY ANALYSIS - OTHER PET HEALTHCARE 114
Value Analysis, 2001-2006 114
Value Analysis, 2006-2011 116
Value Analysis, US$ 2001-2006 118
Value Analysis, US$ 2006-2011 119
Volume Analysis, 2001-2006 121
Volume Analysis, 2006-2011 123
Company and Brand Share Analysis 126
Expenditure & consumption per head 129
Chapter 10 COUNTRY COMPARISON 135
Value 135
Volume 140
Market Share 145
Chapter 11 NEW PRODUCT DEVELOPMENT 146
Product launches over time 146
Recent product launches 147
Chapter 12 COLOMBIA SOCIOECONOMIC PROFILE 148
Country Overview 148
Key Facts 149
Political Overview 150
Colombia Economic Overview 151
Chapter 13 COLOMBIA MACROECONOMIC PROFILE 152
Macroeconomic Indicators 152
Chapter 14 RESEARCH METHODOLOGY 157
Methodology overview 157
Secondary research 158
Market modelling 159
Primary research 160
Data finalisation 160
Ongoing research 161
Chapter 15 APPENDIX 162
Future readings 162
How to contact experts in your industry 162


LIST OF FIGURES
Figure 1: Colombia Pet Health Care value & value forecast, 2001-2011 (COP m, nominal prices) 26
Figure 2: Colombia Pet Health Care category growth comparison, by value, 2001-2011 30
Figure 3: Colombia Pet Health Care volume & volume forecast, 2001-2011 (Units m) 34
Figure 4: Colombia Pet Health Care category growth comparison, by volume, 2001-2011 35
Figure 5: Colombia Pet Health Care company share, by value, 2005-2006 (%) 38
Figure 6: Colombia External Parasite Treatments value & value forecast, 2001-2011 (COP m, nominal prices) 52
Figure 7: Colombia External Parasite Treatments category growth comparison, by value, 2001-2011 55
Figure 8: Colombia External Parasite Treatments volume & volume forecast, 2001-2011 (Units m) 58
Figure 9: Colombia External Parasite Treatments category growth comparison, by volume, 2001-2011 59
Figure 10: Colombia External Parasite Treatments company share, by value, 2005-2006 (%) 61
Figure 11: Colombia Grooming Products value & value forecast, 2001-2011 (COP m, nominal prices) 68
Figure 12: Colombia Grooming Products category growth comparison, by value, 2001-2011 71
Figure 13: Colombia Grooming Products volume & volume forecast, 2001-2011 (Units m) 74
Figure 14: Colombia Grooming Products category growth comparison, by volume, 2001-2011 75
Figure 15: Colombia Grooming Products company share, by value, 2005-2006 (%) 77
Figure 16: Colombia Worming Treatments value & value forecast, 2001-2011 (COP m, nominal prices) 84
Figure 17: Colombia Worming Treatments category growth comparison, by value, 2001-2011 87
Figure 18: Colombia Worming Treatments volume & volume forecast, 2001-2011 (Units m) 90
Figure 19: Colombia Worming Treatments category growth comparison, by volume, 2001-2011 91
Figure 20: Colombia Worming Treatments company share, by value, 2005-2006 (%) 93
Figure 21: Colombia Pet Supplements value & value forecast, 2001-2011 (COP m, nominal prices) 100
Figure 22: Colombia Pet Supplements category growth comparison, by value, 2001-2011 103
Figure 23: Colombia Pet Supplements volume & volume forecast, 2001-2011 (Units m) 106
Figure 24: Colombia Pet Supplements category growth comparison, by volume, 2001-2011 107
Figure 25: Colombia Pet Supplements company share, by value, 2005-2006 (%) 109
Figure 26: Colombia Other Pet Health Care value & value forecast, 2001-2011 (COP m, nominal prices) 117
Figure 27: Colombia Other Pet Health Care category growth comparison, by value, 2001-2011 120
Figure 28: Colombia Other Pet Health Care volume & volume forecast, 2001-2011 (Units m) 124
Figure 29: Colombia Other Pet Health Care category growth comparison, by volume, 2001-2011 125
Figure 30: Colombia Other Pet Health Care company share, by value, 2005-2006 (%) 127
Figure 31: Global Pet Health Care market split (value terms, 2006) – Top 5 countries 136
Figure 32: Global Pet Health Care market value, 2001 – 2006 (Top 5 countries) 139
Figure 33: Global Pet Health Care market split (volume terms, 2006) – Top 5 countries 141
Figure 34: Global Pet Health Care market volume, 2001 – 2006 (Top 5 countries) 144
Figure 35: Map of Colombia 149
Figure 36: Annual data review process 158


LIST OF TABLES
Table 1: Pet Health Care category definitions 10
Table 2: Colombia Pet Health Care value, 2001-2006 (COP m, nominal prices) 23
Table 3: Colombia Pet Health Care value forecast, 2006-2011 (COP m, nominal prices) 25
Table 4: Colombia Pet Health Care value, 2001-2006 (US$ m nominal prices) 27
Table 5: Colombia Pet Health Care value forecast, 2006-2011 (US$ m nominal prices) 29
Table 6: Colombia Pet Health Care volume, 2001-2006 (Units m) 32
Table 7: Colombia Pet Health Care volume forecast, 2006-2011 (Units m) 33
Table 8: Colombia Pet Health Care brand share, by value, 2005-2006 (%) 36
Table 9: Colombia Pet Health Care value, by brand 2005-2006 (COP m nominal prices) 37
Table 10: Colombia Pet Health Care company share by value, 2005-2006 (%) 39
Table 11: Colombia Pet Health Care value, by company, 2005-2006 (COP m nominal prices) 40
Table 12: Colombia Pet Health Care expenditure per head, 2001-2006 (COP, nominal prices) 41
Table 13: Colombia Pet Health Care forecast expenditure per head, 2006-2011 (COP, nominal prices) 42
Table 14: Colombia Pet Health Care expenditure per head, 2001-2006 (US$ nominal prices) 43
Table 15: Colombia Pet Health Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 43
Table 16: Colombia Pet Health Care consumption per head, 2001-2006 (Units) 44
Table 17: Colombia Pet Health Care forecast consumption per head, 2006-2011 (Units) 44
Table 18: Bayer AG Key Facts 45
Table 19: Pfizer Inc. Key Facts 48
Table 20: Colombia External Parasite Treatments value, 2001-2006 (COP m, nominal prices) 50
Table 21: Colombia External Parasite Treatments value forecast, 2006-2011 (COP m, nominal prices) 51
Table 22: Colombia External Parasite Treatments value, 2001-2006 (US$ m nominal prices) 53
Table 23: Colombia External Parasite Treatments value forecast, 2006-2011 (US$ m nominal prices) 54
Table 24: Colombia External Parasite Treatments volume, 2001-2006 (Units m) 56
Table 25: Colombia External Parasite Treatments volume forecast, 2006-2011 (Units m) 57
Table 26: Colombia External Parasite Treatments brand share, by value, 2005-2006 (%) 60
Table 27: Colombia External Parasite Treatments value, by brand 2005-2006 (COP m nominal prices) 60
Table 28: Colombia External Parasite Treatments company share by value, 2005-2006 (%) 62
Table 29: Colombia External Parasite Treatments value, by company, 2005-2006 (COP m nominal prices) 62
Table 30: Colombia External Parasite Treatments expenditure per head, 2001-2006 (COP, nominal prices) 63
Table 31: Colombia External Parasite Treatments forecast expenditure per head, 2006-2011 (COP, nominal prices) 63
Table 32: Colombia External Parasite Treatments expenditure per head, 2001-2006 (US$ nominal prices) 64
Table 33: Colombia External Parasite Treatments forecast expenditure per head, 2006-2011 (US$ nominal prices) 64
Table 34: Colombia External Parasite Treatments consumption per head, 2001-2006 (Units) 65
Table 35: Colombia External Parasite Treatments forecast consumption per head, 2006-2011 (Units) 65
Table 36: Colombia Grooming Products value, 2001-2006 (COP m, nominal prices) 66
Table 37: Colombia Grooming Products value forecast, 2006-2011 (COP m, nominal prices) 67
Table 38: Colombia Grooming Products value, 2001-2006 (US$ m nominal prices) 69
Table 39: Colombia Grooming Products value forecast, 2006-2011 (US$ m nominal prices) 70
Table 40: Colombia Grooming Products volume, 2001-2006 (Units m) 72
Table 41: Colombia Grooming Products volume forecast, 2006-2011 (Units m) 73
Table 42: Colombia Grooming Products brand share, by value, 2005-2006 (%) 76
Table 43: Colombia Grooming Products value, by brand 2005-2006 (COP m nominal prices) 76
Table 44: Colombia Grooming Products company share by value, 2005-2006 (%) 78
Table 45: Colombia Grooming Products value, by company, 2005-2006 (COP m nominal prices) 78
Table 46: Colombia Grooming Products expenditure per head, 2001-2006 (COP, nominal prices) 79
Table 47: Colombia Grooming Products forecast expenditure per head, 2006-2011 (COP, nominal prices) 79
Table 48: Colombia Grooming Products expenditure per head, 2001-2006 (US$ nominal prices) 80
Table 49: Colombia Grooming Products forecast expenditure per head, 2006-2011 (US$ nominal prices) 80
Table 50: Colombia Grooming Products consumption per head, 2001-2006 (Units) 81
Table 51: Colombia Grooming Products forecast consumption per head, 2006-2011 (Units) 81
Table 52: Colombia Worming Treatments value, 2001-2006 (COP m, nominal prices) 82
Table 53: Colombia Worming Treatments value forecast, 2006-2011 (COP m, nominal prices) 83
Table 54: Colombia Worming Treatments value, 2001-2006 (US$ m nominal prices) 85
Table 55: Colombia Worming Treatments value forecast, 2006-2011 (US$ m nominal prices) 86
Table 56: Colombia Worming Treatments volume, 2001-2006 (Units m) 88
Table 57: Colombia Worming Treatments volume forecast, 2006-2011 (Units m) 89
Table 58: Colombia Worming Treatments brand share, by value, 2005-2006 (%) 92
Table 59: Colombia Worming Treatments value, by brand 2005-2006 (COP m nominal prices) 92
Table 60: Colombia Worming Treatments company share by value, 2005-2006 (%) 94
Table 61: Colombia Worming Treatments value, by company, 2005-2006 (COP m nominal prices) 94
Table 62: Colombia Worming Treatments expenditure per head, 2001-2006 (COP, nominal prices) 95
Table 63: Colombia Worming Treatments forecast expenditure per head, 2006-2011 (COP, nominal prices) 95
Table 64: Colombia Worming Treatments expenditure per head, 2001-2006 (US$ nominal prices) 96
Table 65: Colombia Worming Treatments forecast expenditure per head, 2006-2011 (US$ nominal prices) 96
Table 66: Colombia Worming Treatments consumption per head, 2001-2006 (Units) 97
Table 67: Colombia Worming Treatments forecast consumption per head, 2006-2011 (Units) 97
Table 68: Colombia Pet Supplements value, 2001-2006 (COP m, nominal prices) 98
Table 69: Colombia Pet Supplements value forecast, 2006-2011 (COP m, nominal prices) 99
Table 70: Colombia Pet Supplements value, 2001-2006 (US$ m nominal prices) 101
Table 71: Colombia Pet Supplements value forecast, 2006-2011 (US$ m nominal prices) 102
Table 72: Colombia Pet Supplements volume, 2001-2006 (Units m) 104
Table 73: Colombia Pet Supplements volume forecast, 2006-2011 (Units m) 105
Table 74: Colombia Pet Supplements brand share, by value, 2005-2006 (%) 108
Table 75: Colombia Pet Supplements value, by brand 2005-2006 (COP m nominal prices) 108
Table 76: Colombia Pet Supplements company share by value, 2005-2006 (%) 110
Table 77: Colombia Pet Supplements value, by company, 2005-2006 (COP m nominal prices) 110
Table 78: Colombia Pet Supplements expenditure per head, 2001-2006 (COP, nominal prices) 111
Table 79: Colombia Pet Supplements forecast expenditure per head, 2006-2011 (COP, nominal prices) 111
Table 80: Colombia Pet Supplements expenditure per head, 2001-2006 (US$ nominal prices) 112
Table 81: Colombia Pet Supplements forecast expenditure per head, 2006-2011 (US$ nominal prices) 112
Table 82: Colombia Pet Supplements consumption per head, 2001-2006 (Units) 113
Table 83: Colombia Pet Supplements forecast consumption per head, 2006-2011 (Units) 113
Table 84: Colombia Other Pet Health Care value, 2001-2006 (COP m, nominal prices) 115
Table 85: Colombia Other Pet Health Care value forecast, 2006-2011 (COP m, nominal prices) 116
Table 86: Colombia Other Pet Health Care value, 2001-2006 (US$ m nominal prices) 118
Table 87: Colombia Other Pet Health Care value forecast, 2006-2011 (US$ m nominal prices) 119
Table 88: Colombia Other Pet Health Care volume, 2001-2006 (Units m) 122
Table 89: Colombia Other Pet Health Care volume forecast, 2006-2011 (Units m) 123
Table 90: Colombia Other Pet Health Care brand share, by value, 2005-2006 (%) 126
Table 91: Colombia Other Pet Health Care value, by brand 2005-2006 (COP m nominal prices) 126
Table 92: Colombia Other Pet Health Care company share by value, 2005-2006 (%) 128
Table 93: Colombia Other Pet Health Care value, by company, 2005-2006 (COP m nominal prices) 128
Table 94: Colombia Other Pet Health Care expenditure per head, 2001-2006 (COP, nominal prices) 129
Table 95: Colombia Other Pet Health Care forecast expenditure per head, 2006-2011 (COP, nominal prices) 130
Table 96: Colombia Other Pet Health Care expenditure per head, 2001-2006 (US$ nominal prices) 131
Table 97: Colombia Other Pet Health Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 132
Table 98: Colombia Other Pet Health Care consumption per head, 2001-2006 (Units) 133
Table 99: Colombia Other Pet Health Care forecast consumption per head, 2006-2011 (Units) 134
Table 100: Global Pet Health Care market value, 2006 135
Table 101: Global Pet Health Care market split (value terms (US$ m), 2006) – Top 5 countries 138
Table 102: Global Pet Health Care market volume, 2006 140
Table 103: Global Pet Health Care market split (volume terms, 2006) – Top 5 countries 143
Table 104: Leading players - Top 5 countries 145
Table 105: Colombia Pet Health Care new product launches (reports) and SKUs, by company, 2006 146
Table 106: Colombia Pet Health Care new product launches (reports), by Ingredients, 2006 146
Table 107: Colombia Pet Health Care new product launches (reports) 147
Table 108: Colombia Key Facts 149
Table 109: Colombia population, by age group, 2000-2005 (millions) 152
Table 110: Colombia population forecast, by age group, 2005-2010 (millions) 153
Table 111: Colombia real GDP, 2000-2005 (COP bn, 2005 prices) 153
Table 112: Colombia real GDP forecast, 2005-2010 (COP bn, 2005 prices) 154
Table 113: Colombia nominal GDP, 2000-2005 (COP bn, nominal prices) 154
Table 114: Colombia real GDP, 2000-2005 (US$ bn, 2005 prices) 154
Table 115: Colombia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 155
Table 116: Colombia consumer price index, 2000-2005 (2000=100) 155
Table 117: Colombia consumer price index, 2005-2010 (2000=100) 155
Table 118: Colombia exchange rate, 2000-2005 156