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Introduction

This databook is a detailed information resource covering all the key data points on Feminine Care in Norway. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Feminine Care in Norway increased between 2001-2006, growing at an average annual rate of 4.2%. The leading company in the market in 2006 was SCA Hygiene Products. The second-largest player was Aco Hud Norge with RFSU Ab in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Feminine Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine Care 2
Summary category level - Internal Cleansers 3
Summary category level - Pantiliners and Shields 4
Summary category level - Sanitary Pads 5
Summary category level - Tampons 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 NORWAY FEMININE CARE - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 29
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 36
Procter & Gamble Company, The 36
Johnson & Johnson 38
Chapter 5 CATEGORY ANALYSIS - INTERNAL CLEANSERS 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US$ 2001-2006 43
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 45
Volume Analysis, 2006-2011 46
Company and Brand Share Analysis 48
Expenditure & consumption per head 50
Chapter 6 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 53
Value Analysis, 2001-2006 53
Value Analysis, 2006-2011 54
Value Analysis, US$ 2001-2006 56
Value Analysis, US$ 2006-2011 57
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 61
Expenditure & consumption per head 64
Chapter 7 CATEGORY ANALYSIS - SANITARY PADS 67
Value Analysis, 2001-2006 67
Value Analysis, 2006-2011 68
Value Analysis, US$ 2001-2006 70
Value Analysis, US$ 2006-2011 71
Volume Analysis, 2001-2006 72
Volume Analysis, 2006-2011 73
Company and Brand Share Analysis 75
Expenditure & consumption per head 78
Chapter 8 CATEGORY ANALYSIS - TAMPONS 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 86
Volume Analysis, 2006-2011 87
Company and Brand Share Analysis 89
Expenditure & consumption per head 92
Chapter 9 COUNTRY COMPARISON 95
Value 95
Volume 100
Market Share 105
Chapter 10 NEW PRODUCT DEVELOPMENT 106
Product launches over time 106
Recent product launches 107
Chapter 11 NORWAY SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Norway Economic Overview 111
Chapter 12 NORWAY MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 13 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modelling 119
Primary research 120
Data finalisation 120
Ongoing research 121
Chapter 14 APPENDIX 122
Future readings 122
How to contact experts in your industry 122


LIST OF FIGURES
Figure 1: Norway Feminine Care value & value forecast, 2001-2011 (NOK m, nominal prices) 21
Figure 2: Norway Feminine Care category growth comparison, by value, 2001-2011 24
Figure 3: Norway Feminine Care volume & volume forecast, 2001-2011 (Units/6 oz bottle m) 28
Figure 4: Norway Feminine Care category growth comparison, by volume, 2001-2011 28
Figure 5: Norway Feminine Care company share, by value, 2005-2006 (%) 30
Figure 6: Norway Internal Cleansers value & value forecast, 2001-2011 (NOK m, nominal prices) 42
Figure 7: Norway Internal Cleansers volume & volume forecast, 2001-2011 (6 oz bottle m) 47
Figure 8: Norway Pantiliners and shields value & value forecast, 2001-2011 (NOK m, nominal prices) 55
Figure 9: Norway Pantiliners and shields volume & volume forecast, 2001-2011 (Units m) 60
Figure 10: Norway Pantiliners and shields company share, by value, 2005-2006 (%) 62
Figure 11: Norway Sanitary Pads value & value forecast, 2001-2011 (NOK m, nominal prices) 69
Figure 12: Norway Sanitary Pads volume & volume forecast, 2001-2011 (Units m) 74
Figure 13: Norway Sanitary Pads company share, by value, 2005-2006 (%) 76
Figure 14: Norway Tampons value & value forecast, 2001-2011 (NOK m, nominal prices) 83
Figure 15: Norway Tampons volume & volume forecast, 2001-2011 (Units m) 88
Figure 16: Norway Tampons company share, by value, 2005-2006 (%) 90
Figure 17: Global Feminine Care market split (value terms, 2006) – Top 5 countries 96
Figure 18: Global Feminine Care market value, 2001 – 2006 (Top 5 countries) 99
Figure 19: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 101
Figure 20: Global Feminine Care market volume, 2001 – 2006 (Top 5 countries) 104
Figure 21: Map of Norway 109
Figure 22: Annual data review process 118


LIST OF TABLES
Table 1: Feminine Care category definitions 9
Table 2: Norway Feminine Care value, 2001-2006 (NOK m, nominal prices) 19
Table 3: Norway Feminine Care value forecast, 2006-2011 (NOK m, nominal prices) 20
Table 4: Norway Feminine Care value, 2001-2006 (US$ m nominal prices) 22
Table 5: Norway Feminine Care value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Norway Feminine Care volume, 2001-2006 (Units/6 oz bottle m) 26
Table 7: Norway Feminine Care volume forecast, 2006-2011 (Units/6 oz bottle m) 27
Table 8: Norway Feminine Care brand share, by value, 2005-2006 (%) 29
Table 9: Norway Feminine Care value, by brand 2005-2006 (NOK m nominal prices) 29
Table 10: Norway Feminine Care company share by value, 2005-2006 (%) 31
Table 11: Norway Feminine Care value, by company, 2005-2006 (NOK m nominal prices) 31
Table 12: Norway Feminine Care expenditure per head, 2001-2006 (NOK, nominal prices) 32
Table 13: Norway Feminine Care forecast expenditure per head, 2006-2011 (NOK, nominal prices) 33
Table 14: Norway Feminine Care expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Norway Feminine Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Norway Feminine Care consumption per head, 2001-2006 (Units/6 oz bottle) 35
Table 17: Norway Feminine Care forecast consumption per head, 2006-2011 (Units/6 oz bottle) 35
Table 18: Procter & Gamble Company, The Key Facts 36
Table 19: Johnson & Johnson Key Facts 38
Table 20: Norway Internal Cleansers value, 2001-2006 (NOK m, nominal prices) 40
Table 21: Norway Internal Cleansers value forecast, 2006-2011 (NOK m, nominal prices) 41
Table 22: Norway Internal Cleansers value, 2001-2006 (US$ m nominal prices) 43
Table 23: Norway Internal Cleansers value forecast, 2006-2011 (US$ m nominal prices) 44
Table 24: Norway Internal Cleansers volume, 2001-2006 (6 oz bottle m) 45
Table 25: Norway Internal Cleansers volume forecast, 2006-2011 (6 oz bottle m) 46
Table 26: Norway Internal Cleansers brand share, by value, 2005-2006 (%) 48
Table 27: Norway Internal Cleansers value, by brand 2005-2006 (NOK m nominal prices) 48
Table 28: Norway Internal Cleansers company share by value, 2005-2006 (%) 49
Table 29: Norway Internal Cleansers value, by company, 2005-2006 (NOK m nominal prices) 49
Table 30: Norway Internal Cleansers expenditure per head, 2001-2006 (NOK, nominal prices) 50
Table 31: Norway Internal Cleansers forecast expenditure per head, 2006-2011 (NOK, nominal prices) 50
Table 32: Norway Internal Cleansers expenditure per head, 2001-2006 (US$ nominal prices) 51
Table 33: Norway Internal Cleansers forecast expenditure per head, 2006-2011 (US$ nominal prices) 51
Table 34: Norway Internal Cleansers consumption per head, 2001-2006 (6 oz bottle) 52
Table 35: Norway Internal Cleansers forecast consumption per head, 2006-2011 (6 oz bottle) 52
Table 36: Norway Pantiliners and shields value, 2001-2006 (NOK m, nominal prices) 53
Table 37: Norway Pantiliners and shields value forecast, 2006-2011 (NOK m, nominal prices) 54
Table 38: Norway Pantiliners and shields value, 2001-2006 (US$ m nominal prices) 56
Table 39: Norway Pantiliners and shields value forecast, 2006-2011 (US$ m nominal prices) 57
Table 40: Norway Pantiliners and shields volume, 2001-2006 (Units m) 58
Table 41: Norway Pantiliners and shields volume forecast, 2006-2011 (Units m) 59
Table 42: Norway Pantiliners and shields brand share, by value, 2005-2006 (%) 61
Table 43: Norway Pantiliners and shields value, by brand 2005-2006 (NOK m nominal prices) 61
Table 44: Norway Pantiliners and shields company share by value, 2005-2006 (%) 63
Table 45: Norway Pantiliners and shields value, by company, 2005-2006 (NOK m nominal prices) 63
Table 46: Norway Pantiliners and shields expenditure per head, 2001-2006 (NOK, nominal prices) 64
Table 47: Norway Pantiliners and shields forecast expenditure per head, 2006-2011 (NOK, nominal prices) 64
Table 48: Norway Pantiliners and shields expenditure per head, 2001-2006 (US$ nominal prices) 65
Table 49: Norway Pantiliners and shields forecast expenditure per head, 2006-2011 (US$ nominal prices) 65
Table 50: Norway Pantiliners and shields consumption per head, 2001-2006 (Units) 66
Table 51: Norway Pantiliners and shields forecast consumption per head, 2006-2011 (Units) 66
Table 52: Norway Sanitary Pads value, 2001-2006 (NOK m, nominal prices) 67
Table 53: Norway Sanitary Pads value forecast, 2006-2011 (NOK m, nominal prices) 68
Table 54: Norway Sanitary Pads value, 2001-2006 (US$ m nominal prices) 70
Table 55: Norway Sanitary Pads value forecast, 2006-2011 (US$ m nominal prices) 71
Table 56: Norway Sanitary Pads volume, 2001-2006 (Units m) 72
Table 57: Norway Sanitary Pads volume forecast, 2006-2011 (Units m) 73
Table 58: Norway Sanitary Pads brand share, by value, 2005-2006 (%) 75
Table 59: Norway Sanitary Pads value, by brand 2005-2006 (NOK m nominal prices) 75
Table 60: Norway Sanitary Pads company share by value, 2005-2006 (%) 77
Table 61: Norway Sanitary Pads value, by company, 2005-2006 (NOK m nominal prices) 77
Table 62: Norway Sanitary Pads expenditure per head, 2001-2006 (NOK, nominal prices) 78
Table 63: Norway Sanitary Pads forecast expenditure per head, 2006-2011 (NOK, nominal prices) 78
Table 64: Norway Sanitary Pads expenditure per head, 2001-2006 (US$ nominal prices) 79
Table 65: Norway Sanitary Pads forecast expenditure per head, 2006-2011 (US$ nominal prices) 79
Table 66: Norway Sanitary Pads consumption per head, 2001-2006 (Units) 80
Table 67: Norway Sanitary Pads forecast consumption per head, 2006-2011 (Units) 80
Table 68: Norway Tampons value, 2001-2006 (NOK m, nominal prices) 81
Table 69: Norway Tampons value forecast, 2006-2011 (NOK m, nominal prices) 82
Table 70: Norway Tampons value, 2001-2006 (US$ m nominal prices) 84
Table 71: Norway Tampons value forecast, 2006-2011 (US$ m nominal prices) 85
Table 72: Norway Tampons volume, 2001-2006 (Units m) 86
Table 73: Norway Tampons volume forecast, 2006-2011 (Units m) 87
Table 74: Norway Tampons brand share, by value, 2005-2006 (%) 89
Table 75: Norway Tampons value, by brand 2005-2006 (NOK m nominal prices) 89
Table 76: Norway Tampons company share by value, 2005-2006 (%) 91
Table 77: Norway Tampons value, by company, 2005-2006 (NOK m nominal prices) 91
Table 78: Norway Tampons expenditure per head, 2001-2006 (NOK, nominal prices) 92
Table 79: Norway Tampons forecast expenditure per head, 2006-2011 (NOK, nominal prices) 92
Table 80: Norway Tampons expenditure per head, 2001-2006 (US$ nominal prices) 93
Table 81: Norway Tampons forecast expenditure per head, 2006-2011 (US$ nominal prices) 93
Table 82: Norway Tampons consumption per head, 2001-2006 (Units) 94
Table 83: Norway Tampons forecast consumption per head, 2006-2011 (Units) 94
Table 84: Global Feminine Care market value, 2006 95
Table 85: Global Feminine Care market split (value terms (US$ m), 2006) – Top 5 countries 98
Table 86: Global Feminine Care market volume, 2006 100
Table 87: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 103
Table 88: Leading players - Top 5 countries 105
Table 89: Norway Feminine care new product launches (reports) and SKUs, by company, 2006 106
Table 90: Norway Feminine care new product launches (reports), by Ingredients, 2006 106
Table 91: Norway Feminine care new product launches (reports), by Package tags or Claims, 2006 107
Table 92: Norway Feminine care new product launches (reports) - Recent 5 launches 107
Table 93: Norway Key Facts 109
Table 94: Norway population, by age group, 2000-2005 (millions) 112
Table 95: Norway population forecast, by age group, 2005-2010 (millions) 113
Table 96: Norway population, by gender, 2000-2005 (millions) 113
Table 97: Norway population forecast, by gender, 2005-2010 (millions) 114
Table 98: Norway real GDP, 2000-2005 (NOK bn, 2005 prices) 114
Table 99: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices) 114
Table 100: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices) 115
Table 101: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 115
Table 102: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 115
Table 103: Norway consumer price index, 2000-2005 (2000=100) 116
Table 104: Norway consumer price index, 2005-2010 (2000=100) 116
Table 105: Norway exchange rate, 2000-2005 116