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Introduction

This databook is a detailed information resource covering all the key data points on Feminine Care in South Korea. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Feminine Care in South Korea increased between 2001-2006, growing at an average annual rate of 5.4%. The leading company in the market in 2006 was Procter & Gamble Company, The. The second-largest player was Johnson & Johnson with Kimberly-Clark Corporation in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Feminine Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine Care 2
Summary category level - Internal Cleansers 3
Summary category level - Pantiliners and Shields 4
Summary category level - Sanitary Pads 5
Summary category level - Tampons 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 SOUTH KOREA FEMININE CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 24
Value Analysis, US$ 2006-2011 25
Volume Analysis, 2001-2006 27
Volume Analysis, 2006-2011 29
Company and Brand Share Analysis 31
Expenditure & consumption per head 34
Chapter 4 LEADING COMPANY PROFILES 38
Procter & Gamble Company, The 38
Johnson & Johnson 40
Chapter 5 CATEGORY ANALYSIS - INTERNAL CLEANSERS 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 46
Volume Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share Analysis 50
Expenditure & consumption per head 53
Chapter 6 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 56
Value Analysis, 2001-2006 56
Value Analysis, 2006-2011 57
Value Analysis, US$ 2001-2006 59
Value Analysis, US$ 2006-2011 60
Volume Analysis, 2001-2006 61
Volume Analysis, 2006-2011 62
Company and Brand Share Analysis 64
Expenditure & consumption per head 67
Chapter 7 CATEGORY ANALYSIS - SANITARY PADS 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company and Brand Share Analysis 78
Expenditure & consumption per head 81
Chapter 8 CATEGORY ANALYSIS - TAMPONS 84
Value Analysis, 2001-2006 84
Value Analysis, 2006-2011 85
Value Analysis, US$ 2001-2006 87
Value Analysis, US$ 2006-2011 88
Volume Analysis, 2001-2006 89
Volume Analysis, 2006-2011 90
Company and Brand Share Analysis 92
Expenditure & consumption per head 95
Chapter 9 COUNTRY COMPARISON 98
Value 98
Volume 103
Market Share 108
Chapter 10 NEW PRODUCT DEVELOPMENT 109
Product launches over time 109
Recent product launches 111
Chapter 11 SOUTH KOREA SOCIOECONOMIC PROFILE 112
Country Overview 112
Key Facts 113
Political Overview 114
South Korea Economic Overview 115
Chapter 12 SOUTH KOREA MACROECONOMIC PROFILE 116
Macroeconomic Indicators 116
Chapter 13 RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research 124
Market modelling 125
Primary research 126
Data finalisation 126
Ongoing research 127
Chapter 14 APPENDIX 128
Future readings 128
How to contact experts in your industry 128


LIST OF FIGURES
Figure 1: South Korea Feminine Care value & value forecast, 2001-2011 (KPW m, nominal prices) 23
Figure 2: South Korea Feminine Care category growth comparison, by value, 2001-2011 26
Figure 3: South Korea Feminine Care volume & volume forecast, 2001-2011 (Units/6 oz bottle m) 30
Figure 4: South Korea Feminine Care category growth comparison, by volume, 2001-2011 30
Figure 5: South Korea Feminine Care company share, by value, 2005-2006 (%) 32
Figure 6: South Korea Internal Cleansers value & value forecast, 2001-2011 (KPW m, nominal prices) 44
Figure 7: South Korea Internal Cleansers volume & volume forecast, 2001-2011 (6 oz bottle m) 49
Figure 8: South Korea Internal Cleansers company share, by value, 2005-2006 (%) 51
Figure 9: South Korea Pantiliners and shields value & value forecast, 2001-2011 (KPW m, nominal prices) 58
Figure 10: South Korea Pantiliners and shields volume & volume forecast, 2001-2011 (Units m) 63
Figure 11: South Korea Pantiliners and shields company share, by value, 2005-2006 (%) 65
Figure 12: South Korea Sanitary Pads value & value forecast, 2001-2011 (KPW m, nominal prices) 72
Figure 13: South Korea Sanitary Pads volume & volume forecast, 2001-2011 (Units m) 77
Figure 14: South Korea Sanitary Pads company share, by value, 2005-2006 (%) 79
Figure 15: South Korea Tampons value & value forecast, 2001-2011 (KPW m, nominal prices) 86
Figure 16: South Korea Tampons volume & volume forecast, 2001-2011 (Units m) 91
Figure 17: South Korea Tampons company share, by value, 2005-2006 (%) 93
Figure 18: Global Feminine Care market split (value terms, 2006) – Top 5 countries 99
Figure 19: Global Feminine Care market value, 2001 – 2006 (Top 5 countries) 102
Figure 20: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 104
Figure 21: Global Feminine Care market volume, 2001 – 2006 (Top 5 countries) 107
Figure 22: Map of South Korea 113
Figure 23: Annual data review process 124


LIST OF TABLES
Table 1: Feminine Care category definitions 9
Table 2: South Korea Feminine Care value, 2001-2006 (KPW m, nominal prices) 20
Table 3: South Korea Feminine Care value forecast, 2006-2011 (KPW m, nominal prices) 22
Table 4: South Korea Feminine Care value, 2001-2006 (US$ m nominal prices) 24
Table 5: South Korea Feminine Care value forecast, 2006-2011 (US$ m nominal prices) 25
Table 6: South Korea Feminine Care volume, 2001-2006 (Units/6 oz bottle m) 28
Table 7: South Korea Feminine Care volume forecast, 2006-2011 (Units/6 oz bottle m) 29
Table 8: South Korea Feminine Care brand share, by value, 2005-2006 (%) 31
Table 9: South Korea Feminine Care value, by brand 2005-2006 (KPW m nominal prices) 31
Table 10: South Korea Feminine Care company share by value, 2005-2006 (%) 33
Table 11: South Korea Feminine Care value, by company, 2005-2006 (KPW m nominal prices) 33
Table 12: South Korea Feminine Care expenditure per head, 2001-2006 (KPW, nominal prices) 34
Table 13: South Korea Feminine Care forecast expenditure per head, 2006-2011 (KPW, nominal prices) 35
Table 14: South Korea Feminine Care expenditure per head, 2001-2006 (US$ nominal prices) 36
Table 15: South Korea Feminine Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 36
Table 16: South Korea Feminine Care consumption per head, 2001-2006 (Units/6 oz bottle) 37
Table 17: South Korea Feminine Care forecast consumption per head, 2006-2011 (Units/6 oz bottle) 37
Table 18: Procter & Gamble Company, The Key Facts 38
Table 19: Johnson & Johnson Key Facts 40
Table 20: South Korea Internal Cleansers value, 2001-2006 (KPW m, nominal prices) 42
Table 21: South Korea Internal Cleansers value forecast, 2006-2011 (KPW m, nominal prices) 43
Table 22: South Korea Internal Cleansers value, 2001-2006 (US$ m nominal prices) 45
Table 23: South Korea Internal Cleansers value forecast, 2006-2011 (US$ m nominal prices) 46
Table 24: South Korea Internal Cleansers volume, 2001-2006 (6 oz bottle m) 47
Table 25: South Korea Internal Cleansers volume forecast, 2006-2011 (6 oz bottle m) 48
Table 26: South Korea Internal Cleansers brand share, by value, 2005-2006 (%) 50
Table 27: South Korea Internal Cleansers value, by brand 2005-2006 (KPW m nominal prices) 50
Table 28: South Korea Internal Cleansers company share by value, 2005-2006 (%) 52
Table 29: South Korea Internal Cleansers value, by company, 2005-2006 (KPW m nominal prices) 52
Table 30: South Korea Internal Cleansers expenditure per head, 2001-2006 (KPW, nominal prices) 53
Table 31: South Korea Internal Cleansers forecast expenditure per head, 2006-2011 (KPW, nominal prices) 53
Table 32: South Korea Internal Cleansers expenditure per head, 2001-2006 (US$ nominal prices) 54
Table 33: South Korea Internal Cleansers forecast expenditure per head, 2006-2011 (US$ nominal prices) 54
Table 34: South Korea Internal Cleansers consumption per head, 2001-2006 (6 oz bottle) 55
Table 35: South Korea Internal Cleansers forecast consumption per head, 2006-2011 (6 oz bottle) 55
Table 36: South Korea Pantiliners and shields value, 2001-2006 (KPW m, nominal prices) 56
Table 37: South Korea Pantiliners and shields value forecast, 2006-2011 (KPW m, nominal prices) 57
Table 38: South Korea Pantiliners and shields value, 2001-2006 (US$ m nominal prices) 59
Table 39: South Korea Pantiliners and shields value forecast, 2006-2011 (US$ m nominal prices) 60
Table 40: South Korea Pantiliners and shields volume, 2001-2006 (Units m) 61
Table 41: South Korea Pantiliners and shields volume forecast, 2006-2011 (Units m) 62
Table 42: South Korea Pantiliners and shields brand share, by value, 2005-2006 (%) 64
Table 43: South Korea Pantiliners and shields value, by brand 2005-2006 (KPW m nominal prices) 64
Table 44: South Korea Pantiliners and shields company share by value, 2005-2006 (%) 66
Table 45: South Korea Pantiliners and shields value, by company, 2005-2006 (KPW m nominal prices) 66
Table 46: South Korea Pantiliners and shields expenditure per head, 2001-2006 (KPW, nominal prices) 67
Table 47: South Korea Pantiliners and shields forecast expenditure per head, 2006-2011 (KPW, nominal prices) 67
Table 48: South Korea Pantiliners and shields expenditure per head, 2001-2006 (US$ nominal prices) 68
Table 49: South Korea Pantiliners and shields forecast expenditure per head, 2006-2011 (US$ nominal prices) 68
Table 50: South Korea Pantiliners and shields consumption per head, 2001-2006 (Units) 69
Table 51: South Korea Pantiliners and shields forecast consumption per head, 2006-2011 (Units) 69
Table 52: South Korea Sanitary Pads value, 2001-2006 (KPW m, nominal prices) 70
Table 53: South Korea Sanitary Pads value forecast, 2006-2011 (KPW m, nominal prices) 71
Table 54: South Korea Sanitary Pads value, 2001-2006 (US$ m nominal prices) 73
Table 55: South Korea Sanitary Pads value forecast, 2006-2011 (US$ m nominal prices) 74
Table 56: South Korea Sanitary Pads volume, 2001-2006 (Units m) 75
Table 57: South Korea Sanitary Pads volume forecast, 2006-2011 (Units m) 76
Table 58: South Korea Sanitary Pads brand share, by value, 2005-2006 (%) 78
Table 59: South Korea Sanitary Pads value, by brand 2005-2006 (KPW m nominal prices) 78
Table 60: South Korea Sanitary Pads company share by value, 2005-2006 (%) 80
Table 61: South Korea Sanitary Pads value, by company, 2005-2006 (KPW m nominal prices) 80
Table 62: South Korea Sanitary Pads expenditure per head, 2001-2006 (KPW, nominal prices) 81
Table 63: South Korea Sanitary Pads forecast expenditure per head, 2006-2011 (KPW, nominal prices) 81
Table 64: South Korea Sanitary Pads expenditure per head, 2001-2006 (US$ nominal prices) 82
Table 65: South Korea Sanitary Pads forecast expenditure per head, 2006-2011 (US$ nominal prices) 82
Table 66: South Korea Sanitary Pads consumption per head, 2001-2006 (Units) 83
Table 67: South Korea Sanitary Pads forecast consumption per head, 2006-2011 (Units) 83
Table 68: South Korea Tampons value, 2001-2006 (KPW m, nominal prices) 84
Table 69: South Korea Tampons value forecast, 2006-2011 (KPW m, nominal prices) 85
Table 70: South Korea Tampons value, 2001-2006 (US$ m nominal prices) 87
Table 71: South Korea Tampons value forecast, 2006-2011 (US$ m nominal prices) 88
Table 72: South Korea Tampons volume, 2001-2006 (Units m) 89
Table 73: South Korea Tampons volume forecast, 2006-2011 (Units m) 90
Table 74: South Korea Tampons brand share, by value, 2005-2006 (%) 92
Table 75: South Korea Tampons value, by brand 2005-2006 (KPW m nominal prices) 92
Table 76: South Korea Tampons company share by value, 2005-2006 (%) 94
Table 77: South Korea Tampons value, by company, 2005-2006 (KPW m nominal prices) 94
Table 78: South Korea Tampons expenditure per head, 2001-2006 (KPW, nominal prices) 95
Table 79: South Korea Tampons forecast expenditure per head, 2006-2011 (KPW, nominal prices) 95
Table 80: South Korea Tampons expenditure per head, 2001-2006 (US$ nominal prices) 96
Table 81: South Korea Tampons forecast expenditure per head, 2006-2011 (US$ nominal prices) 96
Table 82: South Korea Tampons consumption per head, 2001-2006 (Units) 97
Table 83: South Korea Tampons forecast consumption per head, 2006-2011 (Units) 97
Table 84: Global Feminine Care market value, 2006 98
Table 85: Global Feminine Care market split (value terms (US$ m), 2006) – Top 5 countries 101
Table 86: Global Feminine Care market volume, 2006 103
Table 87: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 106
Table 88: Leading players - Top 5 countries 108
Table 89: South Korea Feminine care new product launches (reports) and SKUs, by company, 2006 109
Table 90: South Korea Feminine care new product launches (reports), by Ingredients, 2006 109
Table 91: South Korea Feminine care new product launches (reports), by Package tags or Claims, 2006 110
Table 92: South Korea Feminine care new product launches (reports) 111
Table 93: South Korea Key Facts 113
Table 94: South Korea population, by age group, 2000-2005 (millions) 116
Table 95: South Korea population forecast, by age group, 2005-2010 (millions) 117
Table 96: South Korea population, by gender, 2000-2005 (millions) 117
Table 97: South Korea population forecast, by gender, 2005-2010 (millions) 118
Table 98: South Korea real GDP, 2000-2005 (KPW bn, 2005 prices) 118
Table 99: South Korea real GDP forecast, 2005-2010 (KPW bn, 2005 prices) 119
Table 100: South Korea nominal GDP, 2000-2005 (KPW bn, nominal prices) 119
Table 101: South Korea nominal GDP forecast, 2005-2010 (KPW bn, nominal prices) 120
Table 102: South Korea real GDP, 2000-2005 (US$ bn, 2005 prices) 120
Table 103: South Korea real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 121
Table 104: South Korea consumer price index, 2000-2005 (2000=100) 121
Table 105: South Korea consumer price index, 2005-2010 (2000=100) 122
Table 106: South Korea exchange rate, 2000-2005 122