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Introduction

This databook is a detailed information resource covering all the key data points on Feminine Care in Vietnam. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 4 categories: Internal Cleansers, Pantiliners & shields, Sanitary Pads and Tampons. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by categories.

Highlights

The market for Feminine Care in Vietnam increased between 2001-2006, growing at an average annual rate of 11.3%. The leading company in the market in 2006 was Johnson & Johnson. The second-largest player was Kimberly-Clark Corporation with Procter & Gamble Company, The in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Feminine Care markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Feminine Care 2
Summary category level - Pantiliners and Shields 3
Summary category level - Sanitary Pads 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 VIETNAM FEMININE CARE - MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 16
Value Analysis, US$ 2001-2006 18
Value Analysis, US$ 2006-2011 19
Volume Analysis, 2001-2006 21
Volume Analysis, 2006-2011 22
Company and Brand Share Analysis 24
Expenditure & consumption per head 27
Chapter 4 LEADING COMPANY PROFILES 30
Johnson & Johnson 30
Kimberly-Clark Corporation 32
Chapter 5 CATEGORY ANALYSIS - PANTILINERS AND SHIELDS 34
Value Analysis, 2001-2006 34
Value Analysis, 2006-2011 35
Value Analysis, US$ 2001-2006 37
Value Analysis, US$ 2006-2011 38
Volume Analysis, 2001-2006 39
Volume Analysis, 2006-2011 40
Company and Brand Share Analysis 42
Expenditure & consumption per head 45
Chapter 6 CATEGORY ANALYSIS - SANITARY PADS 48
Value Analysis, 2001-2006 48
Value Analysis, 2006-2011 49
Value Analysis, US$ 2001-2006 51
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 54
Company and Brand Share Analysis 56
Expenditure & consumption per head 59
Chapter 7 COUNTRY COMPARISON 62
Value 62
Volume 67
Market Share 72
Chapter 8 NEW PRODUCT DEVELOPMENT 73
Product launches over time 73
Recent product launches 75
Chapter 9 VIETNAM SOCIOECONOMIC PROFILE 76
Country Overview 76
Key Facts 77
Political Overview 78
Vietnam Economic Overview 79
Chapter 10 VIETNAM MACROECONOMIC PROFILE 80
Macroeconomic Indicators 80
Chapter 11 RESEARCH METHODOLOGY 87
Methodology overview 87
Secondary research 88
Market modelling 89
Primary research 90
Data finalisation 90
Ongoing research 91
Chapter 12 APPENDIX 92
Future readings 92
How to contact experts in your industry 92


LIST OF FIGURES
Figure 1: Vietnam Feminine Care value & value forecast, 2001-2011 (VND m, nominal prices) 17
Figure 2: Vietnam Feminine Care category growth comparison, by value, 2001-2011 20
Figure 3: Vietnam Feminine Care volume & volume forecast, 2001-2011 (Units m) 23
Figure 4: Vietnam Feminine Care category growth comparison, by volume, 2001-2011 23
Figure 5: Vietnam Feminine Care company share, by value, 2005-2006 (%) 25
Figure 6: Vietnam Pantiliners and shields value & value forecast, 2001-2011 (VND m, nominal prices) 36
Figure 7: Vietnam Pantiliners and shields volume & volume forecast, 2001-2011 (Units m) 41
Figure 8: Vietnam Pantiliners and shields company share, by value, 2005-2006 (%) 43
Figure 9: Vietnam Sanitary Pads value & value forecast, 2001-2011 (VND m, nominal prices) 50
Figure 10: Vietnam Sanitary Pads volume & volume forecast, 2001-2011 (Units m) 55
Figure 11: Vietnam Sanitary Pads company share, by value, 2005-2006 (%) 57
Figure 12: Global Feminine Care market split (value terms, 2006) – Top 5 countries 63
Figure 13: Global Feminine Care market value, 2001 – 2006 (Top 5 countries) 66
Figure 14: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 68
Figure 15: Global Feminine Care market volume, 2001 – 2006 (Top 5 countries) 71
Figure 16: Map of Vietnam 77
Figure 17: Annual data review process 88


LIST OF TABLES
Table 1: Feminine Care category definitions 7
Table 2: Vietnam Feminine Care value, 2001-2006 (VND m, nominal prices) 15
Table 3: Vietnam Feminine Care value forecast, 2006-2011 (VND m, nominal prices) 16
Table 4: Vietnam Feminine Care value, 2001-2006 (US$ m nominal prices) 18
Table 5: Vietnam Feminine Care value forecast, 2006-2011 (US$ m nominal prices) 19
Table 6: Vietnam Feminine Care volume, 2001-2006 (Units m) 21
Table 7: Vietnam Feminine Care volume forecast, 2006-2011 (Units m) 22
Table 8: Vietnam Feminine Care brand share, by value, 2005-2006 (%) 24
Table 9: Vietnam Feminine Care value, by brand 2005-2006 (VND m nominal prices) 24
Table 10: Vietnam Feminine Care company share by value, 2005-2006 (%) 26
Table 11: Vietnam Feminine Care value, by company, 2005-2006 (VND m nominal prices) 26
Table 12: Vietnam Feminine Care expenditure per head, 2001-2006 (VND, nominal prices) 27
Table 13: Vietnam Feminine Care forecast expenditure per head, 2006-2011 (VND, nominal prices) 27
Table 14: Vietnam Feminine Care expenditure per head, 2001-2006 (US$ nominal prices) 28
Table 15: Vietnam Feminine Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 28
Table 16: Vietnam Feminine Care consumption per head, 2001-2006 (Units) 29
Table 17: Vietnam Feminine Care forecast consumption per head, 2006-2011 (Units) 29
Table 18: Johnson & Johnson Key Facts 30
Table 19: Kimberly-Clark Corporation Key Facts 32
Table 20: Vietnam Pantiliners and shields value, 2001-2006 (VND m, nominal prices) 34
Table 21: Vietnam Pantiliners and shields value forecast, 2006-2011 (VND m, nominal prices) 35
Table 22: Vietnam Pantiliners and shields value, 2001-2006 (US$ m nominal prices) 37
Table 23: Vietnam Pantiliners and shields value forecast, 2006-2011 (US$ m nominal prices) 38
Table 24: Vietnam Pantiliners and shields volume, 2001-2006 (Units m) 39
Table 25: Vietnam Pantiliners and shields volume forecast, 2006-2011 (Units m) 40
Table 26: Vietnam Pantiliners and shields brand share, by value, 2005-2006 (%) 42
Table 27: Vietnam Pantiliners and shields value, by brand 2005-2006 (VND m nominal prices) 42
Table 28: Vietnam Pantiliners and shields company share by value, 2005-2006 (%) 44
Table 29: Vietnam Pantiliners and shields value, by company, 2005-2006 (VND m nominal prices) 44
Table 30: Vietnam Pantiliners and shields expenditure per head, 2001-2006 (VND, nominal prices) 45
Table 31: Vietnam Pantiliners and shields forecast expenditure per head, 2006-2011 (VND, nominal prices) 45
Table 32: Vietnam Pantiliners and shields expenditure per head, 2001-2006 (US$ nominal prices) 46
Table 33: Vietnam Pantiliners and shields forecast expenditure per head, 2006-2011 (US$ nominal prices) 46
Table 34: Vietnam Pantiliners and shields consumption per head, 2001-2006 (Units) 47
Table 35: Vietnam Pantiliners and shields forecast consumption per head, 2006-2011 (Units) 47
Table 36: Vietnam Sanitary Pads value, 2001-2006 (VND m, nominal prices) 48
Table 37: Vietnam Sanitary Pads value forecast, 2006-2011 (VND m, nominal prices) 49
Table 38: Vietnam Sanitary Pads value, 2001-2006 (US$ m nominal prices) 51
Table 39: Vietnam Sanitary Pads value forecast, 2006-2011 (US$ m nominal prices) 52
Table 40: Vietnam Sanitary Pads volume, 2001-2006 (Units m) 53
Table 41: Vietnam Sanitary Pads volume forecast, 2006-2011 (Units m) 54
Table 42: Vietnam Sanitary Pads brand share, by value, 2005-2006 (%) 56
Table 43: Vietnam Sanitary Pads value, by brand 2005-2006 (VND m nominal prices) 56
Table 44: Vietnam Sanitary Pads company share by value, 2005-2006 (%) 58
Table 45: Vietnam Sanitary Pads value, by company, 2005-2006 (VND m nominal prices) 58
Table 46: Vietnam Sanitary Pads expenditure per head, 2001-2006 (VND, nominal prices) 59
Table 47: Vietnam Sanitary Pads forecast expenditure per head, 2006-2011 (VND, nominal prices) 59
Table 48: Vietnam Sanitary Pads expenditure per head, 2001-2006 (US$ nominal prices) 60
Table 49: Vietnam Sanitary Pads forecast expenditure per head, 2006-2011 (US$ nominal prices) 60
Table 50: Vietnam Sanitary Pads consumption per head, 2001-2006 (Units) 61
Table 51: Vietnam Sanitary Pads forecast consumption per head, 2006-2011 (Units) 61
Table 52: Global Feminine Care market value, 2006 62
Table 53: Global Feminine Care market split (value terms (US$ m), 2006) – Top 5 countries 65
Table 54: Global Feminine Care market volume, 2006 67
Table 55: Global Feminine Care market split (volume terms, 2006) – Top 5 countries 70
Table 56: Leading players - Top 5 countries 72
Table 57: Vietnam Feminine care new product launches (reports) and SKUs, by company (Top 5 companies), 2006 73
Table 58: Vietnam Feminine care new product launches (reports), by flavor and fragrances, 2006 74
Table 59: Vietnam Feminine care new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 74
Table 60: Vietnam Feminine care new product launches (reports) - Recent 5 launches 75
Table 61: Vietnam Key Facts 77
Table 62: Vietnam population, by age group, 2000-2005 (millions) 80
Table 63: Vietnam population forecast, by age group, 2005-2010 (millions) 81
Table 64: Vietnam population, by gender, 2000-2005 (millions) 81
Table 65: Vietnam population forecast, by gender, 2005-2010 (millions) 82
Table 66: Vietnam real GDP, 2000-2005 (VND bn, 2005 prices) 82
Table 67: Vietnam real GDP forecast, 2005-2010 (VND bn, 2005 prices) 83
Table 68: Vietnam nominal GDP, 2000-2005 (VND bn, nominal prices) 83
Table 69: Vietnam real GDP, 2000-2005 (US$ bn, 2005 prices) 84
Table 70: Vietnam real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 84
Table 71: Vietnam consumer price index, 2000-2005 (2000=100) 85
Table 72: Vietnam consumer price index, 2005-2010 (2000=100) 85
Table 73: Vietnam exchange rate, 2000-2005 86