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Sport Nutritionals for Active Lifestyles in the U.S.
The sports nutritional products market in the U.S. is flexing its muscles and extending into a broader consumer market that is not so much about sports as it is about lifestyle. Take note of the robust market growth in 2006, which saw a 23% gain over 2005 retail sales of $4.5 billion. This success was driven by the beverage category. The big question for the future is, can bars & gels and supplements capture that same sort of success? And the answer is yes, by integrating broader health benefits into new product launches.

Faced with a changing consumer landscape, the sports nutritionals market is well-placed to drive innovation and sales by stepping out of the sports zone through the exploration of category cross-fertilization, functionality hot buttons (such as organics, probiotics and the glycemic index) and new age sensory and emotional benefits. This is especially important for growth in the bars & gels and supplements categories. Both will need to integrate broader ranges of benefits into new product launches to spur sales.

Packaged Facts’ new report, Sport Nutritionals for Active Lifestyles in the U.S. analyzes sales and growth potential for three main categories: beverages, bars & gels, and supplements. The report surveys marketing and new product trends and dissects consumer demographics by major categories, selected brands and selected activities. The report also tracks variations in general nutrition- and health-related attitudes among adult consumers.

What You’ll Get in this Report
Sport Nutritionals for Active Lifestyles in the U.S. is a brand-new report that offers a unique perspective on a changing market. No other market research report provides both the comprehensive analysis and extensive data that Sport Nutritionals for Active Lifestyles in the U.S. offers. The report addresses the following segments:
* The Market (including market size and composition, and projected market growth)
* The Marketers (including discussions of specific marketer brand and market shares)
* The Consumer
* The Products
* Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the sports nutritional products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2011. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, along with a detailed discussion of the consumer based on Simmons data.

This report will help:
* Marketing Managers identify market opportunities and develop targeted promotion plans.
* Research and development professionals stay on top of competitor initiatives and explore demand for products in the sports nutritional arena.
* Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
* Business development executives understand the dynamics of the market and identify possible partnerships.
* Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
• Market Size and Growth
• Sports Nutritional Products Market Forecast
• Marketer and Brand Overview
• Market and New Product Trends
• Advertising and Promotion
• Retail Dynamics
• Category Consumer Usage Rates
• Looking Ahead

Chapter 2 The Market
• Market Size and Growth
• Factors Affecting The Market

Chapter 3 Marketer and Brand Overview
• PepsiCo Still Strong but Coca-Cola Shows Greater Growth
• PepsiCo in a Class by Itself
• Marketer Rankings by 2004-2006 Sales Gains/Losses
• A Few Losers Too
• Top Sports Beverage Marketers and Brands
• Top Sports Nutritional Beverage Marketers by IRI-Tracked Sales: 2002-2006 (in millions of dollars)
• Leaders in Bars & Gels
• Leading Supplement Marketers

Chapter 4 Corporate Profiles
• Overview
• PepsiCo, Inc.
• Red Bull GmbH
• Coca-Cola Company
• Kraft Foods Inc.
• Nestlé S.A.
• Glaceau (Energy Brands Inc.)
• Abbott Laboratories

Chapter 5 Market and New Product Trends
• Sports Nutritionals Must Extend Themselves
• Changing Consumer Tastes
• Customer Education and Reassurance
• Harvard Medical School Report
• Organic and Other Certification
• The Regulatory Landscape
• FDA Grapples with Functional Food and Beverage Regulation
• Health Claims
• Health Claims That Meet Significant Scientific Agreement (SSA)
• Qualified Health Claims
• Structure/Function Claims
• Nutrient Content Claims
• Medical Organization Logos
• Dietary Supplement Verification Program
• The Battle of the Sexes
• Marketing to Children in Sensitive Times
• The Must-Targets: Hispanics and Boomers
• Re-Enter The Genki Dragon
• Wide Range of New Sports Nutritionals Product Introductions
• Portability and Portion Control
• Energy and Wellness Superceding Performance Benefits
• Natural and Organic
• The “New Age” of Products
• Sensory Products
• Functionality Hot Buttons
• Glycemic Index
• Gluten-Free
• Omega-3 Fatty Acids
• Get Your Antioxidants Here
• Probiotics and Prebiotics
• Dairy is Whey Cool
• Phytochemicals and Plant Extracts
• Kaleidoscopic Flavor World
• New Forms and Styles
• Selected List of 2007 New Product Introductions

Chapter 6 Marketing Dynamics
• Advertising and Promotion

Chapter 7 The Consumer
• The Simmons Survey System
• Sports Nutritionals Consumer Overview by Category

Chapter 8 Looking Ahead
• Individualization and Personalization
• Put the Fun into FUNction
• Nanotechnology and Microencapsulation
• Is An Educated Consumer The Best Customer?
• Core Company Values and Commitment Important
Appendix:Addresses of Selected Marketers