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Equipementiers Automobile > Etude de marché sectorielle
 An analysis of the top global automotive manufacturing platforms
€ 268,00
Editeur :
Aroq
Langue :
Anglais
Date de publication :
Juillet 2007
Taille du document :
20
Autres informations :
Description , Table des matières
 
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Présentation de l'étude de marché - Description & Table des matières
 An analysis of the top global automotive manufacturing platforms

The 2006 edition of this briefing was so popular, we decided to bring out an updated version again this year!

In it we analyse the top global automotive manufacturers' approaches to platform strategy, particularly Renault Nissan, Volkswagen, Toyota, GM, Fiat and Ford.

The briefing also includes the top 50 global automotive platforms for 2006, and discusses where platforms have gone wrong. We give an overview of the emerging markets, and take a look at the development of current platforms that are designed to be used for more than one model cycle.


 

The term ‘platform’

Where platforms have gone wrong

Vehicle families to last longer
Platforms and emerging market cars

The numbers

Volkswagen’s modular strategy results in just two major platforms

Toyota’s platforms work in many markets

Platforms key to Fiat turnaround

GM drops out of top ten rankings

Ford C1/P1 success

Renault, Nissan slow to realise joint platform strategy

Hyundai

Volkswagen and Toyota emerge as platform leaders

List of tables
Table 1: Top ten rankings of global platforms, 2004-2006
Table 2: Top 50 global automotive platforms (2006 versus 2005 volumes)


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