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| Réseaux Mobiles > Etude de marché sectorielle |
| Product Advisory: T-Mobile @Home |
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€ 396,00 |
Editeur
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MindCommerce |
Langue
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Anglais |
Date de publication : |
Août 2007 |
Taille du document : |
10 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Product Advisory: T-Mobile @Home |
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Overview
T-Mobile has made a groundbreaking step in Fixed-Mobile Convergence (FMC) by offering its @Home service. This study is an evaluation of @Home usability including purchasing, set-up, and usage in many environments. Types of environments tested include @Home hotspot, T-Mobile hotspots, and various non-T-Mobile private and public hotspots.
We conclude the report with specific recommendations for T-Mobile that we believe would dramatically increase the value and utility of the service and provide unique differentiation for T-Mobile versus other potential competitive offerings from other carriers.
Our research will prove invaluable to those concerned with FMC services.
Target Audience
T-Mobile and its competitors.
Fixed and mobile telecom service providers interested in the success of their FMC offerings including T-Mobile, Verizon, at&t, and Sprint.
Vendors for the WiFi equipment, especially those involved in VoWLAN and related hardware and software.
Marketing and strategy personnel concerned with FMC services.
Product management, engineering, and operations personnel responsible for FMC implementation, operation, and support.
Key Questions Answered
- How easy is it to set and use up the T-Mobile @Home service.
- What is the user experience in terms of hotspot connection, call quality and the relationship to signal strength.
- How are non-T-Mobile hotspots a factor and do they provide any service value.
- What should T-Mobile and others consider to improve FMC services of this type that rely on WiFi hotspot access.
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Disclaimer and Intellectual Property Notice.
Introduction.
T-Mobile @Home Service Overview..
T-Mobile @Home Study Methodology.
Experience at the T-Mobile Point-of-Sale.
Installing T-Mobile @Home Service.
Using T-Mobile @Home Service.
Basic Operation.
Voice Quality.
Usage and Management Reports.
Use of Phone in Public Locations.
T-Mobile Hotspots.
Non T-Mobile Hotspots.
Summary and Recommendations.
Competing Solution: Femto-cells.
T-Mobile's Unique Position: Competitor to at&t and Verizon.
Opportunity: T-Mobile to Partner with Hotspot Providers
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