Ajouter aux favoris   Ajouter cette page à mon bookmark --- SOCIAL BOOKMARKING --- Digg Furl del.icio.us Netscape

The U.S. market for residential generators is closely tied to major disturbances in the power system. While hurricanes and winter storms are most closely associated with electrical power interruptions, they are only part of the problem. The overloaded and out-of-date power grid is also a major factor, as evidenced by recent brownouts and blackouts. Consumers are increasingly sensitive to these power interruptions with the rise of home offices and in-home use of electric-powered medical devices, which has broadened the market for generators beyond portables to stationary or standby units that automatically provide uninterrupted power. Consumer lifestyles have also led to broader applications for portable generators. No longer content to “rough it,” people enjoying activities such as camping and tailgating use portables to power stoves, computers, televisions, coolers and more. These trends have driven U.S. shipments of consumer generators (represented by gasoline-powered generators with an output up to 15 kilowatts) to $723 million in 2006 at a compound annual growth rate (CAGR) of 21% since 2002. The market is expected to remain strong with retail sales of portable and standby units growing at a combined 19% CAGR through 2011.

U.S. Market for Residential Generators contains comprehensive data on the U.S. market for generators, including historical (2002-2006) and forecast (2007-2011) market size data in terms of the number of units sold and the dollar value of unit shipments. The report identifies key trends affecting the marketplace and driving growth, and also profiles major marketers and consumer demographics.

What You’ll Get in This Report

U.S. Market for Residential Generators makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that U.S. Market for Residential Generators offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the residential generator market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for residential generators, as well as projected markets and trends through 2011.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for residential generators.


• Research and development professionals stay on top of competitor initiatives and explore demand for residential generators.


• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy residential generators.


• Business development executives understand the dynamics of the market and identify possible partnerships.


• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
• Scope of the Report
• Methodology
• Product Definitions and Classifications
• Table 1-1 Comparison of Residential Generator Capabilities
• Portable Generators
• Stationary/Standby Generators
• Market Size and Growth
o Global Market Size by Revenue
o North American Market Size by Revenue
o U.S. Market Size by Revenue, Units and Ownership
o Portable Generator Sales Dominate; Most Are to Consumers
o Standby Generator Market Growing Fast
o Household Ownership
o U.S. Market Size by Shipments, Imports and Exports
o Defining the Residential Market
o Shipments
o Imports and Exports
o Five-Year Forecast
• Trends and Dynamics
o Fragile and Overburdened Power Grid
o Portable Generators Move from Commercial to Residential Focus
o Larger Range of Applications for Generators
o Economic Factors
o Short Lifecycle Fuels Replacement Market
o Government Regulation
o Environmental Issues
o Safety Concerns
o Consumer Attitudes
o Competitive Scenario
o Distribution
o End User
? Commercial End Users
? Consumer End Users
? Portable Generator Owners
? Standby Generator Owners
? Simmons Survey Findings on End User Behavior

Chapter 2
• Scope of the Report
• Methodology
• Product Definitions and Classifications
• Portable Generators
• Stationary/Standby Generators
• Market Size
o Global Market Size by Revenue
o North American Market Size by Revenue
o U.S. Market Size by Revenue, Units and Ownership
o Portable Generator Sales Dominate; Most Are to Consumers
o Standby Generator Market Growing Fast
o Household Ownership
o U.S. Market Size by Shipments, Imports and Exports
o Defining the Residential Market
o Shipments
o Imports and Exports
o U.S. Trade Scenario
o Total Imports by Country
o Gasoline Generator Imports
o Total Exports by Country
o Gasoline Generator Exports
• Market Growth
o Factors Contributing to Growth
o Fragile and Overburdened Power Grid
o Move from Commercial to Residential Focus
o Larger Range of Applications for Generators
o Economic Factors
o Short Lifecycle Fuels Replacement Market
o Market Outlook
o Five-Year Forecast

Chapter 3 Trends and Dynamics
• Overview
• Fragile and Overburdened Power Grid
• Portable Generators Move from Commercial to Residential Focus
• Residential Use of Standby Generators Also Increases
• Larger Range of Applications for Generators
• Economic Factors
• Consumer Income and Financing Options
• Raw Materials
• Fuel Prices and Availability
• Short Lifecycle Fuels Replacement Market
• Replacing Portables with Standbys
• Government Regulation
• Regulation of Portable Generators
• Regulation of Standby Generators
• Environmental Issues
• EPA Regulation
• Potential for More Regulation
• Safety Concerns
• Consumer Attitudes
• Competition
• Outlook

Chapter 4 Competitive Profiles
• American Honda Power Equipment Div.
o Corporate Background
o Product and Brand Portfolio
• Company News
• Briggs & Stratton
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
• Carrier North America Home Comfort
o Corporate Background
o Product and Brand Portfolio
o Performance
• Coleman Powermate
o Corporate Background
o Product and Brand Portfolio
o Performance
• Cummins Power Generation, Inc.
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
• Generac Power Systems, Inc.
o Corporate Background
o Product and Brand Portfolio
o Performance
• Kohler Co.
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
• Subaru Robin
o Corporate Background
o Product and Brand Portfolio
o Performance
• Winco, Inc.
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News
• Yamaha Motor Corp., USA
o Corporate Background
o Product and Brand Portfolio
o Performance
o Company News

Chapter 5 Product Distribution and Promotion
• Distribution of Portable Generators
• Distribution of Standby Generators
• Promotion
• Regionality
• Seasonality

Chapter 6 End User
• Commercial End Users
• Construction Contractors
• Other Commercial End Users
• The Ultimate End User: The Consumer
• Portable Generator Owners
• Standby Generator Owners
• Generators Mostly Limited to Single Family Homes
• Simmons Survey Findings on End User Behavior

Appendix