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Datamonitor's Agricultural Products in Europe industry profile is an essential resource for top-level data and analysis covering the agricultural products industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The agricultural products market consists of cereals, roots and tubers, sugarcrops, sugars and sweetners, oilseeds, fruit, vegetables, vegetable oil, treenuts, beans and pulses, spices, coffee, tea and cocoa. It does not include forage products. In addition, products consumed at a subsistence level are not given a market value, although they are included in market volumes. Also, any part of production that is wasted has been disregarded. Market values are calculated at retail selling price (RSP) for those products that are sold to consumers in their original form. However, where products have been processed into other forms of foodstuff, values have been calculated at producers selling price. Any currency conversions included in this report have been calculated using constant 2006 annual average exchange rates.

Market volumes reflect domestic supply of agricultural products. The players shown in the leading companies section of this report are all agricultural products retailers.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Five Forces Analysis 13
6.1 Buyer Power 13
6.2 Supplier Power 14
6.3 New Entrants 15
6.4 Substitutes 16
6.5 Rivarly 17
CHAPTER 7 Leading Companies 18
7.1 Carrefour S.A. 18
7.2 Tesco PLC 21
7.3 Metro AG 23
CHAPTER 8 Market Forecasts 26
8.1 Market Value Forecast 26
8.2 Market Volume Forecast 27
CHAPTER 9 Macroeconomic Indicators 28
CHAPTER 10 Appendix 29
10.1 Methodology 29
10.2 Industry Associations 30
10.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: Europe Agricultural Products Market Value: $ billion, 2002-2006 9
Table 2: Europe Agricultural Products Market Volume: Tons million, 2002-2006 10
Table 3: Europe Agricultural Products Market Segmentation I: % Share, by Value, 2006 11
Table 4: Europe Agricultural Products Market Segmentation II: % Share, by Value, 2006 12
Table 5: Key Facts: Carrefour S.A. 18
Table 6: Key Financials: Carrefour S.A. 20
Table 7: Key Facts: Tesco PLC 21
Table 8: Key Financials: Tesco PLC 22
Table 9: Key Facts: Metro AG 23
Table 10: Key Financials: Metro AG 25
Table 11: Europe Agricultural Products Market Value Forecast: $ billion, 2006-2011 26
Table 12: Europe Agricultural Products Market Volume Forecast: Tons million, 2006-2011 27
Table 13: Europe Exchange Rate, 2002-2006 28