Datamonitor's Apparel Retail in Hungary industry profile is an essential resource for top-level data and analysis covering the apparel retail industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The apparel retail industry consists of the sale of all menswear, womenswear and infantswear. The menswear sector includes all garments made for men and boys. It includes both outer and under garments. The womenswear sector consists of the retail sale of all women's and girls' garments including dresses, suits and coats, jackets, tops, shirts, skirts, blouses, sweatshirts, sweaters, underwear etc. The infantswear sector is calculated as sales of garments for children between the ages of 0-2 years. The market value is calculated at retail selling price (RSP), and includes all taxes and levies. All currency conversions used in this report have been calculated at constant 2006 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 Levi Strauss & Co. 18
6.2 Sara Lee Corporation 21
6.3 Aranypók Kereskedelmi Rt. 24
CHAPTER 7 Market Forecasts 25
7.1 Market Value Forecast 25
CHAPTER 8 Macroeconomic Indicators 26
CHAPTER 9 Appendix 28
9.1 Methodology 28
9.2 Industry Associations 29
9.3 Related Datamonitor Research 29

LIST OF TABLES
Table 1: Hungary Apparel Retail Industry Value: $ billion, 2002-2006 9
Table 2: Hungary Apparel Retail Industry Segmentation I: % Share, by Value, 2006 10
Table 3: Hungary Apparel Retail Industry Segmentation II: % Share, by Value, 2006 11
Table 4: Key Facts: Levi Strauss & Co. 18
Table 5: Key Financials: Levi Strauss & Co 20
Table 6: Key Facts: Sara Lee Corporation 21
Table 7: Key Financials: Sara Lee Corporation 23
Table 8: Key Facts: Aranypók Kereskedelmi Rt. 24
Table 9: Hungary Apparel Retail Industry Value Forecast: $ billion, 2006-2011 25
Table 10: Hungary Size of Population (million) , 2002-2006 26
Table 11: Hungary GDP (1995=100), 2002-2006 26
Table 12: Hungary Inflation, 2002-2006 26
Table 13: Hungary Exchange Rate, 2002 27