Datamonitor's Electricity in Australia industry profile is an essential resource for top-level data and analysis covering the electricity industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer or brand

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The electricity market consists of the sale of electricity to industrial, commercial, household and other end-users, including agricultural and transport users. The volume of the market is calculated as the total volume of electricity consumed (in billions of kilowatt hours, kWh), and the market value has been calculated according to average annual electricity prices. Note that 1 TWh is identical to 1 billion kWh. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivarly 19


CHAPTER 8 Leading Companies 20
8.1 Energy Australia 20
8.2 Energex Limited 22
8.3 Origin Energy Limited 24
CHAPTER 9 Market Forecasts 26
9.1 Market Value Forecast 26
9.2 Market Volume Forecast 27
CHAPTER 10 Macroeconomic Indicators 28
CHAPTER 11 Appendix 29
11.1 Methodology 29
11.2 Industry Associations 30
11.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: Australia Electricity Market Value: $ billion, 2002-2006 9
Table 2: Australia Electricity Market Volume: TWh, 2002-2006 10
Table 3: Australia Electricity Market Segmentation I: % Share, by Value, 2006 11
Table 4: Australia Electricity Market Segmentation II: % Share, by Value, 2006 12
Table 5: Australia Electricity Market Share: % Share, by Volume, 2006 13
Table 6: Key Facts: Energy Australia 20
Table 7: Key Financials: Energy Australia 21
Table 8: Key Facts: Energex Limited 22
Table 9: Key Financials: Energex Limited 23
Table 10: Key Facts: Origin Energy Limited 24
Table 11: Key Financials: Origin Energy Limited 25
Table 12: Australia Electricity Market Value Forecast: $ billion, 2006-2011 26
Table 13: Australia Electricity Market Volume Forecast: TWh, 2006-2011 27
Table 14: Australia Size of Population (million) , 2002-2006 28
Table 15: Australia GDP (1995=100), 2002-2006 28
Table 16: Australia Exchange Rate, 2002-2006 28