|
|
| Stratégie - Organisation > Etude de marché sectorielle |
| Innocent case study: strategies for building brand loyalty |
|
|
|
|
€ 236,00 |
Editeur
: |
Datamonitor |
Langue
: |
Anglais |
Date de publication : |
Août 2007 |
Taille du document : |
10 |
Autres informations : |
Description , Table des matières |
| |
|
|
|
|
| |
|
Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
|
| Rapports privés en relation |
|
05-001: Improving Sales Rep Performance: A Global Analysis
219 pages | Janvier 2005 |
This report is designed to offer insights on how sales executives can align their sales force organization, recruitment and training in a way that reflects the needs and expectations of scientific cus |
1 520,00 €
|
| |
| |
Sainsbury's Blue Parrot Café case study: marketing nutritious kids' food to families
14 pages | Mars 2004 |
IntroductionThis report on Sainsbury's Blue Parrot Café forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors.
Each |
236,00 €
|
| |
| |
Market Research in the United States
17 pages | Novembre 2004 |
Datamonitor's Market Research in the United States industry profile is an essential resource for top-level data and analysis covering the market research industry.
It includes data on market size a |
160,00 €
|
| |
| |
Tapping the Malaysian Wealth Market
46 pages | Février 2005 |
IntroductionThis report looks at the size and composition of the wealth market in Malaysia, analyzing the opportunities that exist for regional and local players and providing the best strategies for |
2 236,00 €
|
| |
| |
Market Research in Europe
18 pages | Novembre 2004 |
Datamonitor's Market Research in Europe industry profile is an essential resource for top-level data and analysis covering the market research industry.
It includes data on market size and segmenta |
160,00 €
|
| |
| |
Security information management: is it either software or managed security services?
85 pages | Janvier 2005 |
IntroductionToday, security information management has become one of the hot topics in the enterprise IT security space.
The sheer volume of security data that organizations need to monitor has for |
2 716,00 €
|
| |
| |
The Blockbuster Drugs Outlook: Optimum management strategies throughout the product lifecycle
258 pages | Mai 2001 |
Cost containment pressures have increased the need for pharmaceutical companies to launch innovative, new drugs with sales potentials in excess of $1bn.
In addition to this, companies must ensu |
955,00 €
|
| |
| |
Adding Cool To Your Brand in 2005
73 pages | Janvier 2005 |
IntroductionConsumers are becoming more image conscious and are purchasing products that support their lifestyle to provide an aspired image.
A common marketing myth claims that coolness is only im |
4 556,00 €
|
| |
| |
How to Establish a Representative Office in China
14 pages | Mai 2002 |
Access Asia is publishing a series of ‘How To…’ guides to help companies targeting China as a new market.
This report deals with setting up rep offices in China.RO establishment is often an importa |
340,00 €
|
| |
| |
NCI: Attitudes to Price Across Europe
83 pages | Février 2005 |
IntroductionConsumer attitudes to price are both diverse and complex.
Although competitive tariffs and savings will attract certain customer types to utilities, the importance of brand, product ran |
2 236,00 €
|
| |
| |
|
| |
| Autres secteurs en relation |
|
|
|
| |
|
| |
| |
| Présentation de l'étude de marché - Description & Table des matières |
|
| Innocent case study: strategies for building brand loyalty |
|
|
Introduction
This report on Innocent forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company has grown fast due to its successful marketing and brand positioning, conveying product quality and personal connections to drive consumer loyalty to the brand.
Scope
Highlights
Reasons to Purchase
Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market
|
|
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Company Overview 2
Personal connections are key to the company's success 3
Consumers have responded warmly to the Innocent brand 3
Its commitment to providing a quality product has driven consumer loyalty 3
Initiatives contributing to loyalty include branding, communications and product innovation 3
Innocent branding aims to be simple and honest, and in touch with its core metropolitan audience 3
Innocent has a distinctive brand voice which has recently been conveyed on TV adverts 4
Product innovation continues apace at Innocent, renewing consumer interest in the brand 6
Kids are a new audience for Innocent 7
Innocent targets children with their own kids range 7
Innocent also focuses on building strong relationships with distributors 8
Innocent builds healthy distribution relationships alongside its consumers 8
Innocent trials kids' smoothies in McDonalds which, despite criticisms, could develop into a symbiotic partnership 9
Innocent is criticized for selling out to big business 9
APPENDIX 10
Case study series 10
Methodology 10
Secondary sources 10
Further reading 10
Ask the analyst 10
List of Figures
Figure 1: The Innocent product range in 2006 included smoothies for kids and bigger cartons 2
Figure 2: Innocent adverts aim to convey a distinctive brand voice 4
Figure 3: Innocent's grass-covered vans provide distinctive ways for the company to communicate with its target audience 5
Figure 4: The Innocent blog provides an online forum for conveying the Innocent message 6
Figure 5: The company has a dedicated kids' website containing games and fun facts 8
|
|
|
PPLSEN
|
|
|
|
|
