In 2006, China's gross newspaper ad value reached RMB 77.8 billion, up 8.61% year-on-year and, the net increase was about RMB 6.2 billion.

In 2006, the gross volume of newspaper ad in top 10 cities accounted for nearly 50% of China's total. Beijing, Shanghai and Guangzhou were still China's three major newspaper ad centers, of which Beijing grew slowly, Shanghai maintained rapid growth in recent years and Guangzhou rebounded after the declining in 2005.

In terms of newspaper ad, after declining in 2005, Guangzhou Daily has reined in the declining tendency, and increased slightly. Shanghai Morning Post, Nanfang City News--Guangzhou Edition and Jinghua Times developed rapidly in 2006. Besides, the downtrend of Beijing Youth Daily and Beijing Evening News is gradually slowing down, and the resuscitative trend has emerged.

1 Analysis on profit-making mode of newspaper industry

2 Newspaper issuance and ad

3 Operation system and environment of domestic newspaper industry

4 Analysis on newspaper ad market in 2006

5 Analysis on Shanghai newspaper industry


Selected charts
Current domestic newspaper industry chain
China's newspaper ad value and growth rate, 2000-2007
Shanghai newspaper varieties and printing volume
Publication distribution in Shanghai's newspaper industry
Publishing industry chain
Influence of issuance prices to publishing profit
Distribution of book sales outlets, 1994-2006
Sales volume and value of Xinhua Bookstore and publishing companies across China, 1996-2006
Overview on China's book inventory, 1999-2006
Ad publishing value of China's newspaper and magazines, 2005-2006
Status quo of newspaper ad in main cities
Ranking and market share of Shanghai's major newspaper by ad income, 2004-2006
Changes in book price and sales, 1999-2004
Proportion of textbook distribution across China, 2000-2006
Total publishing volume of pupil textbooks by region
List of parts of China's domestic large-size bookstores